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“This is a resurrection in a bottle. One dab under the eyes, and suddenly, I look like I’ve been getting eight hours of sleep and drinking water instead of surviving on sheer willpower and caffeine.” —One delighted reviewer after trying this *magical* eye gel

SeoulCeuticals is a small skincare business that was founded in 2017 by a husband and wife team.

Promising reviews: "I seriously am a believer in this whole line! I have turned family members, coworkers, and friends into using this product!!! I would always get cystic acne on my face. Since using the serum and essence, I hardly have breakouts, I have clearer skin, and less scarring! I LOVE this stuff and will buy it forever. :) Oh, and the smell is amazing!!!" —Tiffany

"I was actually hesitant to buy this product because I figured it could just be hyped-up fancy water. It is NOT. For me, at least, it is a miracle in a bottle! For the past few years, I’ve suffered from dry, flaky, rough skin. I had found some products that would help to some degree, but none that would eliminate the problem. Well, when I tried another product in this line (the snail repair cream), I noticed a BIG difference. HOWEVER, when I added this product to my regimen? Holy guacamole, Batman! My skin is SO soft, hydrated, and SMOOTH! My foundation (well, CC cream) goes on like a dream! The two products together worked wonders, BUT even when I use this product alone with absolutely nothing else (out of sheer laziness, mind you), my skin still looks dewy, smooth, hydrated, and glowing! I’m sold! If I could give it 10 stars, I would. It even helps keep my normally dry, chapped, peeling lips baby smooth! Life changing, I tell ya." —M. Joiner

This serum also offers heat protection up to 446 degrees Fahrenheit, so it's great to apply before any heat styling. Plus! Reviewers compare this to the $46 Gisou hair oil!

Having written about *so* much K-beauty, I feel like I've written about every Korean product under the sun. However, this serum only recently came into my radar through a sample box — and thank goodness it did! Coincidentally, I received this just before embarking on a three-week European adventure and decided to take this with me. I have veryyy prone-to-frizz 2b hair, and through all of the different cities and varying climates, this serum kept my hair soft, silky, and (mercifully!) frizz-free. I dare say I'll be keeping this in my hair regimen forever. Not to mention, it leaves your hair smelling absolutely delightful!

Promising review: "The scent is nice. I'd give this 10 stars if I could. I've been using salon products for over a decade, and this is way better. And cheaper. I've even gotten compliments on how silky smooth my hair looks. I put it on while my hair is wet, then again when I style, if my hair gets frizzy from my flat-iron, and to tame flyaways. It's my favorite hair product I own." —Amy Wilt

Get it from Amazon for $18.99 (available in two sizes, a mist style, and six other formulas).

Check out this TikTok of Mikayla Nogueira's review of this foundation.

Promising reviews: "I love love LOVE this foundation! I’m throwing out every other foundation I own! I have pink undertones from redness, and I’ve always struggled to find a foundation that matched me well that didn’t leave a yellow-looking finish. This was it!!!! I was really skeptical at first, but figured, hey, why not try it! It gives such a natural look. It’s not cakey and doesn’t separate on my skin like other foundations I’ve used. I tried it with and without primer, and it looked awesome either way! I used it with their setting spray and color me impressed! This is now my forever foundation!" —Sharon

"Flight attendant here. Travel-friendly. I'm a fair neutral skin tone, and it's not too pink, not too warm. It's the perfect neutral color. Looks like skin! I just ordered the pink version that's supposed to be more matte just to try a different consistency because this does so well on my skin. If you are using a drugstore foundation, trash it and order this. Those warm tones after time that happen with affordable foundations DO NOT HAPPEN with this formula. Will continue to order forever. Goes on in a thin layer. 10/10!" —Sav

Get it from Amazon for $10+ (available in two sizes, 40 shades, a matte finish, and a dewy finish).

Promising reviews: "This really helps with my puffy 68-year-old eyes! I can’t believe it’s so inexpensive and works so well! What? I’m using this forever." —Shere Schoener

"Listen. I don’t know what kind of sorcery this eye gel is, but it’s bringing me back from the dead faster than a necromancer with a grudge. I used to wake up looking like I had spent the night being haunted by my own life choices — dark circles, puffiness, the kind of exhaustion that makes people ask, 'Are you OK?' when they already know the answer. 

"But this? This is a resurrection in a bottle. One dab under the eyes, and suddenly, I look like I’ve been getting eight hours of sleep and drinking water instead of surviving on sheer willpower and caffeine. I swear by it. I preach about it. I would legally marry it if that were an option.

"Unfortunately, my fiancée has also discovered its powers. He said, 'What’s that?' and, like a fool, I let him try it. Big mistake. Now he’s stealing it. MY eye gel. MY precious. I am on the brink of war. All this to say — buy it. But be warned: If you share it with your partner, you may need to draft a custody agreement." —Lexy Smith

To use, apply this in thin layers to avoid creasing, then follow with your favorite concealer and setting powder if you like. If you don't like applying products with your fingers, they also make a triangle-shaped puff that's perfect for using with this.

Promising review: "Would give you 20 stars if I could. I am a 56-year-old, and I don’t like to wear a lot of makeup. I ordered this and use it under my eyes and just a dab on my eyelids, followed by nothing else but mascara and a little pink blush. I look blushing and vibrant and not overdone, and you can’t even tell that you’re wearing it, it’s so lightweight. I am a forever customer. Thank you for helping me to feel good about myself." —Debbie

BuzzFeed editor Jenae Sitzes has only praise for this product. Check out her Catrice "Instant Awake" Under Eye Brightener review to learn more.

Get it from Amazon for $6 (available in four shades). 

It's also vegan, cruelty-free, made from recycled materials, and *doesn't* leave any gross fake tan smells!

Promising review: “You HAVE to buy this! I love to have some color. I have been awful my whole life about not wearing sunblock. I have tried and spent a small fortune on self-tanners. This one will forever be my go-to. I can't tell you how many compliments I get on how nice my tan looks. I was even asked if I had just gotten back from vacationing in Hawaii! What makes this self-tanner so perfect is the color you get from it. It has violet undertones, so you DO NOT look orange. Every time someone compliments me, I tell them it's a self-tanner, and they can't believe it! I use a mitt to apply, and I don't have any issues with streaking. What makes this product even better is the price! Don't waste your money on getting a spray tan. This is SO MUCH better and cheaper!" —lisa clark

Get it from Amazon for $12.97+ (available in five tanning levels and nine styles).

Promising review: "Holy moly — BABY SOFT FEET. I wish I had taken before and after pics! I followed the instructions and everything worked better than I expected. I sat on the side of the tub and soaked my feet (while reading and sipping wine). I used a pumice stone on my feet while they were soft, then I put on a pair of gloves and generously applied the gel, timed it for three minutes, then used the pumice stone after I rinsed and washed. I had baby soft heels — better than getting a pedi. I will forever use this product. My only regret is not having found it sooner. Btw, I’m a 65-year-old granny, and it was super easy." —Caribare 

Get it from Amazon for $9.99 (available in three scents and as a two-pack).

Promising review: "This mask works like magic. I started to get dry, hard callus feet. I read the reviews online and decided to give it a try. About five days later, I used the foot mask, and my feet started peeling for about two days. After two days, my feet were as soft as a newborn baby's feet. I no longer had any calluses. It is so worth it. I’m a forever customer." —robyn hudson

Get two pairs from Amazon for $15.99+ (available in three scents). 

Listen to one user's glowing review on TikTok. 

Promising reviews: "Smells like heaven in a bottle! The scent is warm, sweet, and comforting without being overpowering. It literally smells like your sweetest dreams in a bottle. It leaves my skin soft and moisturized, which is very effective. Plus, the texture is lightweight and sinks in quickly, with no greasy feeling whatsoever. This is a must-have for anyone who loves vanilla or just wants to feel luxurious. This is my third bottle, and I will keep repurchasing again and again!" —Aria

"Listen. This lotion? Straight-up heaven in a bottle. The vanilla cashmere scent is like if a warm sugar cookie and a cashmere throw blanket had a baby, and that baby was a radiant, glowing goddess. It’s soft, sweet, a little sultry, and it lingers in the best way. I layer it with my vanilla oil and a santal spray, and let me tell you, people stop me to ask what I'm wearing. Texture-wise? Not greasy at all. It melts into the skin like a dream and leaves you feeling silky smooth, not slippery. And the moisture? It holds. I can go about my day (or night) without needing to reapply until my next shower. No irritation, no weird residue, just straight-up magic. This is officially my forever lotion. Stocking up like it’s going out of stock — I seriously hope it never does." —Tori Lee

Get it from Amazon for $9.97 (available in eight scents).

Promising review: "I will forever buy this primer as long as it's available! I've used many primers from low-end drugstore to high-end. And this is AMAZING! I have very large pores, and this has an instant blurring effect! You may need to play around with how you apply your foundation with this. Figure out if you should use a makeup brush or a sponge, and if that sponge needs to be damp or dry. Whatever works best with your face and this primer. Excellent price. Highly recommend!!" —Cassandra Drake

Get it from Amazon for $14.99 (also available in a redness-correcting formula).

Elizabeth Mott is owned by Korean-American Alice Kim and partners with top Korean manufacturers to bring affordable yet effective K-beauty products to the US.

Promising reviews: "I have very oily skin and extremely oily eyelids. I never gave it much thought, just assumed it was something I had to live with. I'm not a big makeup person (oily skin, yo), but I picked up some pretty Urban Decay palettes and wanted to give them a fighting chance. I came across this product and, with all the positive reviews, decided to give it a try. Where has this been all my life? It's lightweight, evens out the skintone on my lids, and keeps my eye makeup looking great all day. Now I even wear the primer by itself with no makeup because of the oil control. I'll be buying this stuff forever." —amarch99

Caffeine can brighten skin and temporarily minimize the appearance of stretch marks and cellulite, if that’s something you’re looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising reviews: "Hands down the best lotion I've ever used. It perked my skin up a bit (especially on the sides of my butt), and it also leaves a beautiful sheen on your skin. The smell is a bonus. I will forever continue to use this!" —Lex

"Love the texture. It moisturizes your skin, and the scent is amazing. My family loves it, and they're always asking what I’m wearing. Husband can’t keep his hands off me. I am a forever customer, I love love this product. I also have brought the spray version, and it did not disappoint." —Niecy

Get it from Amazon for $24+ (available in three sizes; refills also available).

It's fragrance-free, and you can apply it morning and night!

Promising review: "This will forever be a repeat buy for me! I'm so excited about the results I'm seeing! I'm not only using this on my neck and chest, but also on my face, and the lines around my chin are not as noticeable as before I started using this product. I keep it bedside and even after my nightly skincare routine. I apply right before bed, and I'm not kidding, by morning my skin is looking great!! I highly recommend. Now, if you will excuse me, I need to place another order for this — I'm almost out lol! Definitely give it a try. 😊" —Elizabeth Barbarick

Promising reviews: "I can’t explain how clear and beautiful my skin is now. I love this soap so much, and I will be a customer forever! I love that it also doesn’t irritate your eyes when washing your face." —jessica calhoun

"10-star soap. Love, love, love this soap. I have KP, which is a skin condition that makes the back of your arms look rash-y and red. I've tried everything. Glycolic, salicylic, retinol, and more. Nothing has ever worked until this. It leaves your skin feeling so soft and has taken away a lot of the discoloration. So happy I found this." —Sanctuarytampa

Get a two-pack from Amazon for $14.99 (available in seven pack sizes).

Promising reviews: "I have seen a fast difference in my nails using this product. I have used some products in the past that worked, but none as quickly as this one!! Will forever purchase and recommend this one to others." —Alain Gutierrez

"I tried EVERYTHING! I tried tree tea oil for years and various products. Nothing worked. The reviews were so great on this that I decided to try to cure it one more time. But when you have had a condition for 35 years, you aren’t too hopeful! I followed the suggestions of some of the reviewers and cut my toenails (I only had it on my big toes) everywhere that the fungus was present, even below the quick. I started applying this gel, which is super easy to use. I swear to you that I noticed a difference after one application." —WIAPilot 

Like many of us on the BuzzFeed Shopping team, my colleague Mal Mower is a huge fan of this mascara: "It was one of my first BuzzFeed Shopping list impulse purchases! I was sold by all the wild customer images (it feels like this stuff makes lashes illegally long!) and positive reviews. I was *so* excited to get my hands on their brown version! I have naturally light lashes and red hair, so black lashes look really unnatural on me. I've loved using the brown and having a color that better complements my skin/hair. You can see my before and after photos above. This stuff is magic."

Promising review: "This is my FAVORITE MASCARA. I get asked often if I have eyelash extensions, and when I tell them I don't, they always ask what mascara I use. The amazing thing is how affordable this is, and it performs better than $20 mascaras I've bought from big-name brands. I will buy this brand forever. It's on my monthly auto-ship order. It also never flakes off or leaves shadows under my eyes, and it washes off easily at the end of the day without pulling out my lashes. Love!" —Tamie Cosman

Get it from Amazon for $4.97 (available in four colors).

BTW, people also love this for helping heal piercings.

Promising review: "This product is amazing! I originally bought this spray for my daughter's ear piercings. After reading the reviews, I tried it on my face. I have persistent adult acne, and this spray significantly reduced the amount of acne on my skin in less than 24 hours! I sprayed my face and problem areas a few times throughout the day, and this product worked wonders! I cannot wait to see what it does over long-term usage. I have since applied it to dry cracked skin on my feet, mosquito bites, and Poison Ivy rash — it treats everything. I would like to buy a bathtub of this product. It is amazing, and I will forever be a repeat customer! This is the first product that has EVER worked for my acne issues. Thank you, Briotech!!! I have since bought the disinfectant cleaner, and I can’t wait for it to come in the mail! I am beyond satisfied!!" —Koren

Get an 8.5-ounce bottle from Amazon for $14.39 (available in four sizes and in packs of two and four).

Promising review: "So let me say this...I'm not sure why this was my first time purchasing from this company and trying their products, but it's definitely not going to be my last. This combo right here is heaven in a bottle. I'm from the Caribbean, and trust me when I say these products do well with our climate here. The glycolic acid is invigorating, especially since our days are always hot. The lotion is lightweight, but you still feel its effectiveness because your skin is so smooth and soft afterward. Not to mention adding a few pumps of the booster to it — it went to another level of moisture on my skin. I'll be a customer forever! Try these products y'all...they're magnificent. 👌🏾😌" —ALICIA

Get it from Amazon for $19.99 (available in three sizes and eight styles).

Promising review: "I wear this every day now! I put it on after my moisturizer every single day. It looks great under makeup and adds a little bit of coverage on days I wear no makeup! It evens out my skin tone and makes my skin look healthy! I am obsessed!!! I also own the CT Flawless Filter and tons of other high-end products like this one, but this one beats them all. This is my go-to, and I will forever wear it!" —Caitlin Milne

Get it from Amazon for $12.78+ (available in five shades).

Promising review: "This is the absolutely best lip stain color I have ever used. It goes on amazingly, and it does not leak out of the lines. It's absolutely beautiful. I have ordered three of them and am getting ready to order two more. This is my new go-to lip color forever. It's worth every penny. The two colors I received today are beautiful and darling. I'm still waiting on the other one I ordered — you really can't go wrong. I can't imagine anyone not falling in love with this stuff, it's pretty cool." —Lilly layne

Get it from Amazon for $22+ (available in 32 shades).

The oval brush design smooths the hair, and the round edges create volume, leaving you with a salon-worthy blowout at home. It also has two heat and speed settings and a cool option, and it's designed to work on all hair textures — reviewers with 2b–4c hair mentioned it worked for them. 

Promising review: "I LOVED my Revlon brush until one day it fell while I was blow drying and broke. I went a few weeks without one and came across an Amika brush from the eyebrow salon I go to. It’s been about a year, and it seems like every time I blow-dry, it’s harder and harder to style; my hair isn’t doing what it’s supposed to. It didn’t feel shiny or soft, and I had to go over parts OVER AND OVER again, and in the end, it would still look dirty, and the style would not stay. I finally had enough and said I would buy my Revlon again. Within MINUTES, my jaw dropped. No joke. My hair was shiny and SO SOFT! I did not have to go over the pieces multiple times; it took me maybe seven minutes to blow dry my entire head of hair vs 20 with the other brush. I am so, so, so happy I bought this again. I will be a forever customer. Thank you!" —Amanda Hana

Get the 2.0 model from Amazon for $59+ (available in three styles, including an older model).

OK, so I've been using this serum every night for about two months, and all I have to say is this: It has shoved its way up to the top 10 beauty products I've come across as a shopping writer (out of the *countless* ones we test on this team)! I've tried everything from Grande Cosmetics' lash serum to good ol' castor oil — this one beats them all. Friends and family have interrupted me mid-sentence to ask what false lashes I was wearing and demanded I send them the link when I told them I had only been using this serum. I put my bestie (who has been a lash tech for five years!) on this. I apply a light coat of mascara, and the tips of my lashes literally brush my eyebrows. And since it's oil-free, it's super lightweight and causes no irritation to my eyes. It has 100% earned and kept its place in my nighttime routine.

Read more about how biotin can help with hair growth at Cleveland Clinic. 

Promising reviews: "OMG!! At first, I was skeptical, but I was patient and applied it two to three times a day, and in a little over a month, my REAL lashes are SO looooong!!! I can’t tell you the last time I’ve seen my real lashes due to years of wearing lash extensions and false lashes… this stuff is MAGIC! I will forever use this and never wear fake ones again. My 7 y/o daughter kept asking if I was wearing fake lashes again, haha. NOPE! The price is great too!! Get it NOW, I promise you won’t be disappointed. Xo" —Tasha Sisneros

Get it from Amazon for $29+ (available in three sizes).

RobeCurls is a woman-founded small business that specializes in heatless hair curling tools. This rod is designed to work with all hair types, with tutorials included on their site! 

Promising review: "To preface, I have very thick, mid-back length hair. This thing works like a freaking charm. I suck at doing my own hair and can't even put my own hair into a tight braid, but I can do this. I followed the video that is linked when you buy the product, and it was actually quite easy. I love that you can adjust your curls by the tightness or looseness of your wrapping, putting larger sections of hair in to create bigger beach waves, etc. I also sleep in this and have never woken up with a headache or with the band having fallen out or anything. And even with my thick, heavy hair, the curls stay in all day. It's awesome. I will have one of these forever." —Jessie Pilk

Get it from Amazon for $27.99 (available in three colors). 

BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.

As a shopping writer, I am exposed to manyyy products on a day-to-day basis, and let me tell you one thing: This is at the *top* of my list of favorite, most-used beauty products (and I'm saying this as an oily-skinned girlie)! This cleansing oil takes the definition of clean skin to a WHOLE other level. You can literally feel it pulling out all the gunk from your pores as you rub it around your face in a way that a normal facial cleanser alone could never do. I've been using it for a bout a year now (so I can def give the test of time stamp of approval), but even a week into using it, my skin was glowing all on its own like it never had before. Follow it up with a good cleanser, and you're golden. 😍

Promising review: "This stuff is the holy grail of pore unclogging products!!!! I have never in my life seen my skin look this clean and clear. I have tried EVERYTHING to get rid of my skin congestion, and this stuff is like a power washer for your face! I remove my makeup with a makeup balm, rinse, dry my face, rub the oil all over my face for about two minutes, use a warm washcloth to remove the oil, and follow with my regular face wash. Boom. Glowing, gorgeous skin with itty bitty clean pores. I’ll buy this stuff forever!!!" —Susan Clark

Londontown is a small biz making products that'll help keep your nails healthy and beautiful.

Promising review: "BEST!! WE LOVE IT! I'll never use anything else — FOREVER CUSTOMER! Best and easiest one-coat needed nail polish ever, looks so classy and stays for so long. Mine lasted for two weeks, it was amazing! It looks fantastic and lasts for weeks as opposed to a couple of days! Easy to use, literally cannot mess it up, always looks good, and dries quickly. My nails have grown longer in the couple of months of regular use and are super hard now, and they were so flimsy before. I’m so grateful for this nail polish, I LOVE IT — I’m going to buy every color! I’d pay $50 if I had to. My nails have never been nice — I finally feel put together! ♥️💕♥️♥️♥️" —V C True

Check out our Londontown Illuminating Nail Concealer review for more deets!

Get it from Amazon for $19.53+ (available in six shades).

* *Psst* — These 37 Beauty Products Are All The Rage Right Now, In Case You Weren’t Aware

* Helpful Products For People Who Think They Suck At Makeup

* Beauty Products So Good, Reviewers Say They “Can’t Live Without” Them

* Sensitive Skin–Friendly Beauty Products You’ll Be So Glad You Own

* Korean Beauty Products You Probably Haven’t Heard Of Yet But Should Totally Try This Spring

* Problem-Solving Beauty Products For Those Issues You Didn’t Even Know Had Legit Solutions

* Beauty Products That'll Help With Upkeep Without Costing A Fortune

* Beauty Products That Work So Well, Reviewers Called Them “Wizardry,” “Sorcery” Or Just Plain “Magic”

Plus, cosmetic bags, concealers, waterproof mascaras, and finds from Amazon, Sephora, Soko Glam, Ulta, and Walmart.

The reviews for this post have been edited for length and clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Gabriela Manjarrez is a staff writer on the BuzzFeed Shopping team who covers a variety of topics from beauty to home to travel, while having a special enthusiasm for K-beauty, quirky (but useful!) trinkets, and all things luxe and aesthetic.