Anthropic is gearing up to invest $200 million in a new venture that plans to sell artificial intelligence tools to portfolio companies.

The Wall Street Journal reported the initiative is being discussed with large buyout groups including General Atlantic, Blackstone and Hellman & Friedman.

The broader fundraising target under discussion is $1 billion, including Anthropic's $200 million.

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The new company would serve as a consulting arm for Anthropic and would focus on getting the company's AI tools embedded in day-to-day operations. The new entity would show management teams how to work the AI products into workflows rather than simply selling subscriptions.

The move comes as AI developers compete to convert corporate interest in automation into recurring revenue.

OpenAI is exploring a similar partnership model with private-equity firms TPG, Advent International, Bain Capital and Brookfield Asset Management to accelerate adoption of its own software, Reuters reported last month.

With a pre-money valuation of approximately $10 billion, the deal could help OpenAI fast-track its entry into the corporate market while offering private equity firms a way to support portfolio companies facing AI-driven disruption.

OpenAI has shifted its Chief Operating Officer, Brad Lightcap, to that internal project, known inside the company as DeployCo, the WSJ reported.

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In February, Fidji Simo, an executive at OpenAI made a post on X describing a plan to send engineers into companies to help staff learn and apply the technology.

"We are launching a dedicated deployment arm tasked with embedding Forward Deployed Engineers deeply inside of enterprises. This project has been in the works with our investor and alliance partners since last December, and we are grateful for them and their partnership."

"We're still early, but the speed of adoption is a clear signal of where this is headed. We’re excited to not just be building these technologies but also building many ways for companies to deploy them and get impact," Simo wrote.

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