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There’s a reason these have been able to *stay* viral, and the proof is in the pics.

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'face lift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Psst — you should consult with your doctor before trying anything new involving your neck/back area to make sure it's safe for you.

For this, instead of like a regular pillow, you're supposed to lay on it in 10-minute intervals; the seller suggests working your way up to it by starting yourself off at five minutes at a time, with a 1–3 day adjustment period before regular use. 

Promising review: "My lifesaving tool! Over the last 10+ years, I have always needed to go to a chiropractor (yes, I have gone to various different ones and had different styles) due to my neck. It likes to get out of alignment easily and severely. This has been a source of migraines and headaches for me. I lie on this while I’m lying flat on my back for 10 minutes several times throughout the day. Just the 10 minutes takes the edge off, but using it several times in a day really helps. It doesn’t hurt, but merely puts pressure on a few trigger points in my neck that need it. I am so glad I found this on TikTok and ordered it!" —Angela Myers

Get it from Amazon for $18.99 (available in five colors).

Promising review: "If the mosquitoes love you, this is a must-have! I have suffered from being allergic to mosquitoes all my life, which made me miss out on a lot of family events because I did not like to be outside. I actually saw this on the TikTok shop (I see tons of stuff on TikTok shop, but then come and find it on Amazon to buy...comes in much quicker and is often cheaper on Amazon!) This thing really works! I take it with me everywhere I go!" —Patricia Vaughan

Get it from Amazon for $9.97 (available in six colors).

Check out a TikTok of the Anua cleansing oil in action.

BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.

BuzzFeed Shopping writer Gabriela Manjarrez is OBBSESSED: "As a shopping writer, I am exposed to manyyy products on a day-to-day basis, and let me tell you one thing: This is at the *top* of my list of favorite, most-used beauty products (and I'm saying this as an oily-skinned girlie)! This cleansing oil takes the definition of clean skin to a WHOLE other level. You can literally feel it pulling out all the gunk from your pores as you rub it around your face in a way that a normal facial cleanser alone could never do. I've been using it for a bout a year now (so I can def give the test of time stamp of approval), but even a week into using it, my skin was glowing all on its own like it never had before. Follow it up with a good cleanser, and you're golden. 😍"

Promising review: "I don’t usually leave reviews, but this product is the best cleansing oil EVER!!!!! Worked flawlessly after the first try, and I can actually see the results immediately!! My gosh, it’s lightweight and smells relaxing. Massage it to your skin 5–10 minutes and you can see the magic. Will definitely add this to my skincare routine. JUST GET IT!!!" —Vince

Get it from Amazon for $17.69 (also available in a mild formula for sensitive skin).

Check out a TikTok of the laundry spray in action. 

Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).

Get it from Amazon for $6.99+ (available in different sizes).

Please note, while it doesn’t completely replace flossing, it’s a fantastic complement to your oral care routine.

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans that even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

BuzzFeed Shopping writer Emma Lord says: "I've had one of these for a while, and I love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular."

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard. Those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Check out a TikTok of the Dae styling cream in action. 

Dae is a small business that specializes in haircare and styling products. 

Promising review: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos

Get it from Amazon for $30 (also available as sets). 

When you’re done, press the button, open the remover, empty it out, and it's ready to use again! See it in action on TikTok! 

Promising review: "I have a golden retriever and the shedding is out of control. My fabric sofa is constantly covered in hair and I finally decided to try this after reading an article about popular TikTok products. The reviews do not lie, this thing works magic!! I wish I had taken a before and after picture because the difference is noticeable. I watched the video tutorial before I tried it to ensure I was using it properly and everything he says is true, you do really have to put your arm to work with vigorous back and forth movement! However, I find it's a great arm workout and it works wonders." —Joanne Ertel

Get it from Amazon for $24.99 (available in four colors). 

It's color-adapting, so one of four shades will work well for any skin tone! To use, apply this in thin layers to avoid creasing, then follow with your favorite concealer and setting powder if you like. If you don't like applying products with your fingers, they also make a triangle-shaped puff that's perfect for using with this.

BuzzFeed Shopping editor Jenae Sitzes says: "I have this in the Light Rose shade (I'm very pale), and it works *so* well to brighten my under-eyes — I use my fingers to apply it (after moisturizing and applying my primer), and it blends seamlessly. In the gif above, I'm showing how it looks freshly applied to one under-eye versus how it looks on the other side without the brightener. I don't have super dark under-eyes, but it still makes a huge difference!" Btw — BuzzFeeder Heather Braga (a mom with two toddlers) also swears by this!

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in four shades). 

Promising reviews: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT

"Wow, does this work amazingly! I discovered this from a TikTok video, and I am so pleased with how this works. It is literally like magic; my feet have never been this soft." —Brian

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Check out a TikTok of the eye drops in action. 

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Caffeine can brighten skin and temporarily minimize the appearance of stretch marks and cellulite, if that’s something you’re looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen

Get it from Amazon for $24+ (available in three sizes; refills also available).

Bounce Curl is a small business that specializes in curl brushes. 

Check out a TikTok of the Edgelift Curl Brush in action. 

Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K 

Get it from Amazon for $30 (available in four colors).

The key is to start with an already clean shower — then, once a week, spray it down with this for upkeep so you don't have to deep clean quite as often!

Promising review: "I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, including soap scum. I’ll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house." —Tara D. 

Get it from Amazon for $20.98+ (available in two scents and two sizes).  

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "After using this for the first time, I knew it was worth the price. It's wonderfully luxurious! The shampoo is not runny, which is good because you have to leave it on the lathered hair for at least three minutes, and it doesn't get in my eyes during that time. The smell is not strong or medicinal; it is pleasant enough. It doesn't seem drying to my hair like some of the volumizing shampoos I've used. This product makes my hair feel so good and look so healthy. I will be buying this again!" —Rachel Elaine

Get it from Amazon for $14.95+ (available in five scents and various sizes)

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

Promising review: "I love these! Since I started using them my sheets haven’t popped off once and that used to be a several times a night problem I had because I toss and turn when I sleep. Thank you TikTok!" —Gabby

Get a set of four from Amazon for $6.29 (available in two colors). 

BuzzFeed Shopping writer Emma Lord is a die-hard fan: "I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart." 

Promising review: "This lipstick is a game changer. It goes on and stays on well. It is pretty sheer, but buildable. I have trouble with most red lipsticks turning pink after a bit. So, I will put this over my other colors, and it absolutely makes a difference. It's a great staple to keep in your cosmetic bag. It is something I will definitely buy again. You should absolutely try it!" —Amy H. 

Get it from Amazon for $25 (also available in two other shades). 

Promising reviews: "This little strap is a lifesaver! No more dropped sippy cups on the floor at restaurants. It clips right onto the stroller and keeps everything secure. The lavender color is super cute too." —Tony Rosati

"Found this on TikTok. Only works on thicker bottles. Will not work on the long Nuk sippy cups or Dr. Brown's bottles." —Bellaxwin

Get it from Amazon for $9.99 (available in more colors on their store page).

Promising review: "I watched the Facebook and TikTok videos and decided to take a gamble. I have a German Shepard who sheds boatloads daily, and I thought this might help. I was not disappointed. Brushed my dog on the back porch and had enough floof come off that I could make three more dogs. When using this, it seems at first like it's yanking the dog's coat off, but my dog liked it and wasn't experiencing discomfort. For this to work, you need to brush vigorously, avoiding any sensitive areas on your puppers. Would HIGHLY RECOMMEND!!" —Rescue2inVB

Get it from Amazon for $6.99+ (available in seven colors).

Check out a TikTok of the nail glue in action. 

Promising review: "I’ve been using this on my press-ons, and when I say they last a month or longer without any popping off! I will never go back to any other brand. Easy to use, quick-drying, GREAT PRICE!! Like, how can you best that value? The size you get for the price is really unmatched. The glue removal is pretty easy. If I plan on reusing the press-ons, I’ll soak them in water and soap and pop them off. If not, I’ll cut and shave down the nails and soak in acetone until it dissolves the nails enough for me to use my drill." —Big Ming

Check out a TikTok of the wrinkle balm in action. 

Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after-feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy 

Get it from Amazon for $22.99+ (available in seven formulas). 

Check out a TikTok of this wedgie-proof underwear.

Promising review: "FINALLY, COMFY PANTIES! As a 30-year-old woman, I’ve been on the search for comfy underwear and I finally found them. They’re soft and have the perfect amount of stretch." —Amazon Customer

"So freaking comfy. I need my undies to cradle under my butt cheeks the way a loving mother tenderly cradles her newborn’s face. I was worried these would creep up the cheeks into wedgie territory, but no. Blissful cheek hugging all day long. Can’t feel them even if I tried. No weird pinching or odd areas. Perfect chef’s kiss. I typically wear Aerie boy brief–style undies — these are a close match in fit and comfort, and equivocal in size." —Ali Morey

Get a set of five from Amazon for $14.99+ (available in 12 color combos and women's sizes XS–3XL).

Fullstar is a small business established in 2017 that specializes in kitchen gadgets. 

Check out a TikTok of the veggie chopper in action. 

Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper, which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the foo,d and it has a generous container." —Amazon Customer

Get it from Amazon for $24.99+ (available in six colors and five sets).

Check out a TikTok of the E.l.f. tubing mascara in action. 

BuzzFeed Shopping writer Emma Lord says, "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."

Get it from Amazon for $8 (available in three shades). 

And you can grab the cutesy keychain holder to clip it to your bag, as shown above!

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Check out a TikTok of the Death Wish instant coffee in action.

Note: According to the Mayo Clinic, up to 400mg of caffeine is safe for most healthy adults. 

Death Wish Coffee is a small business that specializes in coffee pods, grounds, whole beans, and more. 

Promising review: "So let me start by saying that this coffee is delicious and works if you’re someone like me who wants to stay awake. I work night shifts at a hospital, and in the mornings, when I get home, I’m quite tired and sleepy. I made myself a cup of coffee and waited for it to work. Now let me tell y’all!!! This coffee kept me awake for hours!! BOY, WAS I WOWED INDEED … best believe I went ahead and ordered three more boxes. This is now my to-go coffee if I need a BOOST!!!!!! If you like coffee and want to stay awake, then BUY THIS COFFEE!!! I’m happy I no longer have to take naps to get re-energized." —nancy

Get a pack of eight from Amazon for $11.99. 

Promising review: "I rolled my eyes at myself when I bought this, fearing I had succumbed to yet another TikTok influencer trend. It has paid for itself many times over — it makes my milk suuuper foamy and fluffy, noticeably improving my morning coffee ritual. The battery life is seriously impressive. I used it every day for over two years, and only this morning had to switch the batteries out. I use it with plant-based milk and it works beautifully, especially if you get a "barista" variety. (I've used it with oat, almond, and homemade cashew milks.) And jeez, I'd forgotten how well this little guy does the job on a full charge. After changing the batteries this morning, it was as powerful as a drill, making my milk triple in size in only a few seconds. Bottom line, I definitely recommend this milk frother. (I've seen people use it to emulsify homemade salad dressing too, which I also plan to try.)" —kichijoji

Get it from Amazon for $9.99+ (available in dozens of styles).

Promising reviews: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing, going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo

"Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don’t walk, and buy this lotion! The name is vanilla cashmere, and that is exactly what this is! Love love love!" —DeeDra Billings

Promising review: "Someone on TikTok recommended it and I was like, why not, and so far I’ve used 11 treatments and already seen a difference. With the first couple of strips, I started to see white streaks on the top teeth, but then they went away as I kept using them. Honestly, I recommend them. So easy to use and I cannot wait to continue my teeth whitening journey!" —Barbara

Country Chic Paint is a family-owned small business that specializes in all-in-one paint. 

Promising reviews: "I've bought a total of four of these things. I went on a kick of painting all of my generic black/dark brown Ikea furniture. I used this on both the shiny/smooth furniture and wood furniture, and it worked well on both of them. It definitely worked better on the wood furniture, though. The paint was unexpectedly very easy to use and the color came out a LOT prettier than expected! It was easy to clean off my hands and brushes and the paint came right off my clothes in the wash as well. Overall, I'm very very pleased with this paint and will purchase more if I need any crafty paint in the future." —Ann

"I saw this on TikTok and it looked so easy. I’ve hated my TV stand since I bought it. It was all black and just brought the room down. I used two coats and it is perfect! 10 outta 10 recommend!" —Gig94Em

Get a pint of paint from Amazon for $29.95 (available in four sizes and dozens of colors). 

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. 

Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara

Get a pack of 50 from Amazon for $17.95.  

* TikTok Products That Are Just So Darn Convenient And Clever

* TikTok-Viral Pieces Of Clothing That Won’t Cost You An Arm And A Leg

* PSA: Amazon Has An “Internet Famous” Section And These 36 Items Are Some Of The Shining Stars

* I Am Here To Inform You That These 36 TikTok Beauty Finds Should Be On Your Radar

* TikTok-Approved, More Affordable Alternatives To Name-Brand Products

* "Sometimes TikTok Doesn't Lie": 30 Products Reviewers Found On TikTok That Are *Actually* Worth The Hype

Reviews have been edited for length and/or clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Amber Usher is a BuzzFeed Shopping writer who covers everything from home and organization to travel and gifting, and she's passionate about staying on top of the latest beauty trends (especially K-beauty) as well as tracking down affordable products for a luxe lifestyle.