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Think of them less as "impulse little treats" and more like "necessary whimsy sustatiners."

Promising review: "I adore these umbrellas! We bought them in case of rain on our wedding day, and while they were the perfect accessory to make drizzle a GOOD thing. (Seriously, the rain pics looked so cute!) The amazing coverage you get is phenomenal, and it's become my everyday umbrella now. It's deep and provides complete dryness while not blocking your vision. These umbrellas are stylish, functional, and very well-made. They're easy to open and close with a sturdy plastic button. I recommend them to anyone who wants an umbrella at all, but especially if you're looking for one that will be great for photography as well as keeping you dry." —Amazon Customer

Get it from Amazon for $29+ (available in 10 styles and multipacks).

Promising review: "I love this product! It’s got everything you’d need for a quick fix-me-up on the go: Bandages, antibiotic ointment, and hand sanitizer! It’s small enough to easily fit into a purse and doesn’t take up much space. Plus, since it’s a double pack, you can also use one to store in the car if need be. Importantly, it’s cute, I love the pastel tie-dye exterior of the reusable case!" —Jess L

Get a two-pack from Amazon for $15.88 (available in two patterns). 

Promising review: "This product was very straightforward to set up and get started. It threw a surprising amount of heat for such a small device, but it worked for exactly what I bought it for — making s'mores with friends. We have a firepit on our property, but it is currently taken over by weeds and brush. This was quick to set up, quick to get a flame going, and easy to maintain. Even better — easy to let it die out. We didn't have to spend the whole night waiting for the fire to slowly die out on its own to be able to pack it up and take it back in the house." —Alyssa Steeves

Get it from Amazon for $80.99+ (available in two sizes and six colors).

Promising reviews: "This is such a unique stud! Perfect for any teacher, English major, or book lover. It’s dainty while still being noticeable." —Nicole G.

"These are so cute and perfect for everyday." —Nicole C.

Get them from GLDN for $34+ (originally $48+; available in 14-karat gold-plated and 10-karat solid gold). 

Promising review: "They actually were bigger than I anticipated which was actually pretty awesome. I hung them in the window of my office, and it's beautiful when they catch light. Definitely worth the money when it puts a smile on your face." —EmmyAnn

Promising reviews: "This weighted sloth is adorable and just the right amount of weight for me. The quality is fantastic. Super soft. I'm currently being comforted by this cutie's 'hug' while recovering from bronchitis. I'm a 50+-year-old female, and this is age-appropriate, in my opinion! So glad I purchased!" —Amazon Customer

"First of all, she is one of the cutest pig plushies I have ever seen! Second, if you like the color pink and cute things, get Harper! Third, after a hard day of work, she is just what I need to relax. Hugimals are well worth the money or as a great gift! I'm NOT a child, and I love the brand and my Harper! Oink! Bravo!" —Music and Anime Fan 12

Get it from Amazon for $68 (available in 10 animals). 

If you're a parent to small humans, this has also been a big hit with my five-year-old, who (like me) finds this MUCH more enchanting than Mom just setting an alarm he can't see on my phone. 

Get it from Carway for $45 (available in nine colors). 

Promising review: "I love how this pen feels to hold, and it writes beautifully! I am very picky about how the ink looks from the pens I use, and I don't remember having one that writes so smoothly and beautifully! I will buy these whenever I need more. I actually just purchased another package of all black!" —Kate

Get a set of 18 from Amazon for $9.99+ (available in two colors). 

Promising review: "Saw it on TikTok and had to get it! I love waffles, but I don't always remember to buy them, so I love being able to make them super easily with this mini waffle maker. It's so easy and convenient for me because I didn't want anything that would take up too much time and space. It's perfect. I also used the waffle recipe provided by Dash, and it's great!" —Ken

Get it from Amazon for $9.89+ (available in six colors).

Promising review: "This is by far the best slow cooker. It can be used in the oven as well because it’s basically a clay pot. All the other slow cookers I saw have a bunch of nasty chemicals. This is just a beautifully designed clay pot that comes with an electric heater. You can use it to slow cook, sauté, boil, or just keep the food warm." —Cosmin

Get it from Amazon for $179.98 (available in three colors). 

iJoy is a small business that specializes in headphones and tech accessories. 

Promising review: "I rarely write a review (this is the second in the past few years). One of the best purchases in a long time. Nice design and very practical. It solves all of my problems as it can go in any direction. It's worth every penny. I turned around and bought two more. I am about to buy my fourth one. Love this!" —Pond P. 

Get it from Amazon for $21.99 (available in three colors). 

People love these shoes, y'all. Look at this person gushing over theirs in this TikTok vid! 

Get them from Sabah for $200+ (available in sizes 4.5–11.5 and 16 colors/patterns). 

Check out a TikTok of the mushroom night-light in action. 

Promising review: "I LOVE this night-light. It's in my bathroom and is a lovely addition. It turns off the second the lights go on, which is nice because I don't have to worry about accidentally leaving it on. Super cute and the little itty-bitty lighting element does a good job lighting, just enough so I don't have to turn the main lights on in the middle of the night." —1Thand

Promising review: "So, yes, TikTok made me buy this, but so far, I really like it. It's obviously very adorable and offers a charming spot to keep my keys that works with my entryway. I'm really surprised by how strong the hold is for such a small object — I carry my car FOB and a few keys, and so far, it's holding strong. I hung it with Command strips to avoid any potential damage to the wall and I will say, make sure it's level as the hold is not so good on an angle (but that was from the original in-hand testing). Definitely recommend and for the price, I'm very tempted to get one for my at-work office." —D. Carter 

Promising review: "These Lego flowers were amazing! I purchased them for my fiancé for Christmas, and we had such a fun time building them together! There is a good variety, getting you lots of different flowers and repetitions of ones that are really nice! For an experienced Lego builder, these are gonna be a super easy build and come together very quickly! For someone not as experienced, it's gonna take a little more time, but is entirely within the realm of reason! Additionally, they look amazing set up and posed!" —Brayden Rozelle

Promising review: "I had an old Kraft cheese container from decades ago that finally broke, and I didn't think I would be able to find a replacement, but this is even better! My kids named it Daisy immediately. It is cute to have in the fridge or even bring out to the dinner table. Great quality and should last a long time." —Karen

Promising review: "This toy is so awesome that I have now purchased three! Every child loves it! Heck, I like playing with it, too! Push the nose button, hide it, Bluey talks every 20 seconds or so, until you find her. Then you push the button, and it plays the theme song. Kids burst into dancing. I HIGHLY recommend this gift." —Florida Buyer

Get it from Amazon for $10.10+ (also available as Bingo!). 

Get them from Blundstone for $144.95 (available in women's sizes 6–15 and three colors).  

Promising review: "Just received these cute little boxes and am in love with them. Very thick and sturdy plastic, but easy enough to open. These will work perfectly for filling solid perfumes and giving as stocking-stuffer gifts, as I don't have to worry about a snug fit/lid falling off. I imagine these would also be great for pretend food for kids' playsets or for a kid's trinket box. Overall, I love them, love their feel, love the colors, and am very happy." —Mary

I'm so sorry. I just found out it also comes in a capybara option, so I am adding that to my own cart POSTHASTE. Also, shoutout to the base green PERFECTLY matching my matcha green Kindle. 

Promising review: "I had a cute little mushroom lamp on my kitchen counter that was doing just fine until my cats decided to go on a recon mission and shattered it (wish I could’ve seen their reaction to that!). I fell in love with this little guy just from his photo and agree with every single positive reviewer out there. It is so much better in person. Bright to dimmer, charges up fast (no need to find an outlet), charge lasts for days, it packs a lot for such a small size, looks great in my kitchen, and brings a smile to all who see it." —Lady Godzilla 

Get it from Amazon for $8.99+ (available in eight styles and multipacks). 

I LOVE Bookish Queen, a woman-owned, -designed, and -run small business out of New York. They also have embroidered (not printed!) sweatshirts and tees, e-reader charm chains, and about a million more amazing stickers I'm forever using to bribe myself to finish big tasks. It's a one-stop-shop for bookish accessories and I can't recommend it enough!

Get it from Bookish Queen for $3.50 (also available in Lallybroch, Night Court, Elfhame, and more!). 

Promising review: "I bought these because of a famous TikTok video. All I have to say is that they are sooo cute. Great quality. And perfect size. 100% recommend." —angelina

Get a set of two from Amazon for $9.99+ (available in three sets and styles). 

Promising review: "Great design and so cute. Love it and my plants do too!" —Amazon Customer

Get them from Amazon for $24+ (available in three sizes, three colors, and multipacks). 

Promising review: "These are high quality! Absolutely beautiful and looks just like the picture! They can be used framed/unframed as they are made on a higher quality material than printer paper." —Clare Black

Get a set of six from Amazon for $5.99+ (available in six styles). 

Psst — these can be hung up unframed, but if you're looking for a solid 8 x 10 frame option, you can pick up a set of six on Amazon for $34.99! 

Portland Gear is all about making water-resistant bags and accessories, so if you're like me and somehow ALWAYS get your shoes wet (and sometimes even your bags), their products are designed to air dry naturally so you can keep on with your day no matter how drenched you get!

Get them from Portland Gear for $129 (available in women's sizes 6.5–15.5, men's sizes 5–14, and three colors).

It also has a trolley sleeve so you can attach it to your roller suitcase for easy airport navigation. 

Promising review: "Exactly what I was looking for in a weekend bag. It is very well made, good construction from zippers to straps, inside and out. I was able to pack all the items I needed for the weekend, including my laptop. Extremely happy with this bag. Will gladly use this bag on longer trips as well. I purchased the light pink color, and it's perfect." —pixie trinket

Get it from Amazon for $26.99+ (available in two sizes and in dozens of colors).

Beckmann is the leading backpack brand of Norway and has landed stateside to bring ergonomically designed bags featuring comfort and functionality for school days and beyond, and the Norwegians are SO RIGHT for this. The quality of this is stunning, ESPECIALLY in a sea of "maybe it'll last one season" bags and accessories. This backpack comes with a built-in rain cover at the bottom, leather details, and a separate zip compartment for your laptop or tablet.

Get it from Beckmann for $99 (see all colors and sizes here).

Raddish was founded by a former middle school teacher who believes "cooking is the foundation of a healthy, engaged, and connected childhood and life. Learning to cook should be fun, hands-on, and just as essential to growing up as any other activity." IE, Cooking should be A BLAST, and these kits are designed to take the guesswork out of the adulting side of things. 

Get it from Raddish for $28.95 (available in other single-cooking and single-baking kits, as well as subscription boxes). 

Promising review: "I've been seeing retro-style typewriter keyboards on TikTok for a while now. I always thought, 'That looks pretty cool!' Decided to look on here and found this one. I just got it today, and so far it has been working great! I had no problems connecting the keyboard via Bluetooth, and the clicking of the keys is really nice, one of the reasons why I wanted to get this." —dee

Get it from Amazon for $22.94+ (available in 10 colors). 

Great Jones is a woman-run, New York-based small business that wants to equip and empower you to cook at home — and make your kitchen your happy place. I *personally* have a couple of their items (shoutout to my impossible-to-cook-in without smiling mustard casserole dish), and let me tell you: The quality is stunning across the board.

Promising review: "A 5-star form AND function! It’s just perfect! It’s technologically savvy and drop-dead gorgeous. So easy to set up and use. I love the temperature hold feature…game changer!" —Anonymous

Promising review: "Love them! These slippers are so cute! They are also very comfortable." —Amazon Customer

Get it from Amazon for $20.76+ (available in six unisex sizes and six styles).

Promising reviews: "I've been using this cup all winter, and it's a keeper. Keeps my coffee hot, easy to clean, and it doesn't leak if the lid is closed. There is a lock on the lid; figure it out before you use it. :)" —H. Gardner

"This cup is everything. My husband bought me this cup so I can drink my tea and keep it hot on my way to work. It’s completely spill- and leak-proof if you keep the lock in place. It’s easy to clean. It doesn’t fit in your cup holder, but if you lock the lid, you can just throw it in your purse or on the front seat." —Alexa

Get it from Amazon for $32.99+ (available in 18 colors).

Promising review: "Will give as a birthday gift and believe it will be a hit." —Marie

Get a four-pack from Walmart for $22.13.

The donuts cook within minutes, have an auto shutoff to stop them from overheating, and come with a recipe book that even includes gluten-free and Paleo-friendly options. Bonus? You don't even need to figure out how to make donuts — this machine will take store-bought brownie, muffin, and cake mix just fine.

Promising review: "I cannot say enough about the Dash Mini Donut Maker. It is so much fun to use and make donuts at home. Rather than going to the local chain donut restaurant, you can make your own specialty donuts at home. It is very easy to use and cleans up quickly. My children love to decorate the donuts after they are cooked. It's a fun family activity, and the donuts taste great! Also, it has a neat design and stands out among my other boring-looking kitchen appliances. If you like donuts, this product is for you." —JoshH

Get it from Amazon for $29.99 (available in two colors).

7AM is a small business founded by clothing designer and mom of three Rebecca Campora. It is a PETA-certified 100% vegan company that produces products that embody "style and peace of mind on the go.”

Look, I know kids grow out of things fast, but this rain gear is TRULY heirloom quality. The material is thick and ready for all manner of splashing/hiking/romping and holds up well enough to be passed onto the next puddle-obsessive kiddo in your life. (My sister already has dibs on this one, AS SHE SHOULD. It's perfection.)

Get it from 7AM for $34.99 (originally $64; available in sizes 18 months–5 years and in three styles).

Watch the cutest "Oh my gosh, how did you do that?!" Budsies reveal on this TikTok.

Get it from Budsies for $129 (originally $169).

Poppy and Pour is a California-based Etsy shop established in 2020 that specializes in custom flower coasters, keychains, and more.

Promising review: "I got the surprise option with and without the gold rim, and I’m so happy that I got an even balance of white and multicolored coasters. These are so beautiful, and I can’t wait to use them!" —Jenny H. 

Get it from Poppy and Pour on Etsy for $14+ (available with or without gold trim and multipacks).

For any and all cute kitchen gadget needs, you literally can't go wrong with OTOTO, creators of the famous Nessie ladle.

Promising review: "Very sturdy and looks heckin' adorable! Functional, not too big for your hand, inexpensive, and easy to clean!" —Pearl A. Bray

Promising review: "OMG, I’m obsessed with these earrings. They’re so pretty and lightweight. I usually don't order earrings from Amazon, but I decided to get some after seeing them on TikTok. They’re great quality, and I usually can’t wear fake jewelry since it makes my ears itch like crazy. This one didn’t do that at all. Another problem I have is earrings being super uncomfortable to sleep in, but this one doesn’t do that either. I’m going to literally get every single size they have since I love it so much. Hiiiiiighly recommend." —Ziyana Iyer

Get it from Amazon for $13.95+ (available in four sizes and colors). 

Promising reviews: "What a gorgeous case! It’s the prettiest one I’ve ever had for any of my Kindles. Beautiful and secure too! 💜" —Cristina G.

"I love this case. It’s really cute, and I love that I can put a PopSocket on it. I had a case for my phone and was so excited to see they made one for a Kindle. I mean, how can you not love all the cute animals?" —Natalie B.

Get it from PopSockets for $40 for the case (available in 22 bookish styles for both the Kindle 11th and 12th generations *and* with matching PopSockets).

Promising reviews: "By far my favorite tennis shoes for everyday wear! Runs true to size, comfortable, super cute, highly recommend." —jackastar

"Great shoes, so comfy. Walked miles in Europe with no blisters." —Ken52202

Get them from Anthropologie for $105 (available in women's sizes 5–12 and in six styles).

Reviews have been edited for length and/or clarity. 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Ashley Schumacher is a freelancer who has been writing for BuzzFeed Shopping for over two years with an emphasis on home goods, parenting items and toys, beauty products, and anything that can make your day-to-day life run a little smoother.