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A secret fly trap, rolling egg dispenser, heartbeat dog toy, and 28 other products that must have been made by geniuses.

Promising review: "I can’t say enough wonderful things about these handy little bug catchers! They are simple to use, cheap to refill, and catch a ton of small bugs and flies. I have eight of them now, all around my house! It’s a little gross how many tiny flying insects are around…but it makes me feel a lot better now that I have these!" —Chris H. 

Get the device with two glue cards from Amazon for $12.18 (available in multiple pack sizes).

Promising review: "I have a golden retriever, and the shedding is out of control. My fabric sofa is constantly covered in hair, and I finally decided to try this after reading an article about popular TikTok products. The reviews do not lie, this thing works magic!! I wish I had taken a before-and-after picture because the difference is noticeable. I watched the video tutorial before I tried it to ensure I was using it properly and everything he says is true, you do really have to put your arm to work with vigorous back and forth movement! However, I find it's a great arm workout and it works wonders." —Joanne Ertel

Get it from Amazon for $24.99 (available in three colors).

The set comes with 12 locks (with strong 3M double-sided tape on the back) and two keys.

Promising review: "These are awesome! I spent hours with a drill and screwdriver installing push-down locks on cupboards five years ago. I now have another crawling baby, and those ones are all broken. I was dreading installing new ones and saw these. They literally go on in seconds, the bracket means it lines up perfectly, and the adhesive is strong! My older kids think the magnet key is super fun. Baby stays out of the chemicals, and I put one on the trash door, so the dog stays out of the trash, so everyone gets to live longer. Win-win. I also love that you can 'turn' them off and on, so when my kids are bigger, we can flip the switch, but if little kids were visiting, we could put them back on." —Joseph J. Krakker

Get a set of 12 from Amazon for $28.49 (available in multiple pack styles).

Promising review: "I bought one for beside the grill, one for beside the stove, one for the laundry room, and one for the car. I think the intuitive, easy to use design is fantastic. We already have the muscle memory for using a spray can. In an emergency, it's so much easier to grab this and use it, and turn a small fire into a non-fire. I don't have time to remember a three step method of fire control when my bacon has gotten out of control on the stove. I'm not a firefighter! I'd really like to have one in every room. Think about it. Isn't it better to immediately contain a small fire than deal with a big one? This could save your life, and your house." —K. Zander

Promising review: "10/10, would recommend. Got this initially for cleaning up the hair in my salon. It works perfectly! I love it. It’s so easy. This is AMAZING!!" —Alyssa

Get it from Amazon for $229 (available in two colors).

Promising review: "These have been a GAME-CHANGER in this house!! My son has always begged me for Uncrustables, but my wallet didn’t agree with them. I LOVE being able to make them at home and customize them to exactly what they would like them filled with! I make two weeks' worth of sandwiches at a time and store them in sandwich bags in the freezer, so in the morning during the school year, we can just grab and go! Love them!" —Katherine Smaczniak

Promising reviews: "I love this knife. You couldn't design a better knife for peanut butter if you tried. I bought a less expensive one but returned it because the design was poor. There's no substitution for this quality product. Spend a couple dollars more, and get the best." —Beck

"You can use it for many things. It is strong and can get things out of deep blenders, like a Vitamix. You could even use it to spread icing on a cake! Best of all, it is perfect for stirring those large nut butter containers you get from the warehouse stores." —Neaner

Get it from Amazon for $12.99 (available in two colors and multipacks).

Check out a TikTok of the food cubby in action. 

Food Cubby is a small business specializing in family-friendly kitchen accessories. 

Promising review: "I love these! Even as an adult, I hate my food touching. Thought they might keep things apart but not juices or things, but they really stick to the plate, and the meat juice doesn't run into the salad. It saves me from having different plates for each food. I wish I had these a long time ago." —Superbeckee 

Get a two-pack from Amazon for $14.99 (available in two colors).

Promising review: "These help to keep my glasses from slipping, even in 90°+. It's such a bother when I'm working & looking down & my glasses keep slipping. No more. Just make sure you use enough. Easy to use, no odor. This is my second order, as the 4 pack allowed me to give some to friends." —Neon

Promising review: "My partner and I recently got a 4-month-old Italian greyhound puppy and this has been great. We slept with the stuffed animal a few nights before picking up our puppy and placing it in his crate before he arrived. After playing with us and exploring his new home, he walked into his crate and curled up against it and went right to sleep. He slept right through the first night with no issue. Today is week two and the batteries are still going strong. I plan on buying one for my sister, who will be getting a puppy in the next few months. This is cute and functional." —Jeb

Get it from Amazon for $39.95 (available in 12 colors).

Wad-Free is a small biz that was launched during the pandemic. Cyndi, the founder, learned CAD (computer-aided design) to create the pads. And 5% of profits are donated to the American Brain Tumor Association.

Promising review: "Wow!!! You wonder if things like this really work, and well, I can absolutely confirm it does! First, I was impressed that the package came with two of the devices because I was only expecting one. So there was one for the fitted sheet and the flat sheet. Finally, I tried it out and my sheets not only did NOT wad up, but they also came out of the dryer feeling fresher, feeling drier, and unwrinkled! I will be buying a set of these for each of my immediate family members and close friends! What a great gift!!!" —katy

Get a two-pack from Amazon for $19.99 (also available in a four-pack).

Check out a TikTok of the Door-Doc in action. 

Door-Doc is a small business specializing in home laundry solutions. 

Promising review: "I’d never had any issues with mold or any nastiness accruing inside my washer, until I did. I read a bunch of reviews and convinced myself I didn’t need such an item — after all, I could just prop the door open after every wash. The thing is, the way the washer is positioned in the laundry room, I’d hit the washer door every time I went in there. I gave in and made the purchase. Sooooo worth it! Easy to maneuver around and it’s a sturdy little gadget. Highly recommend!!!" —painter Jane

Get it from Amazon for $27.99+ (available in two colors). 

Shower Cat is a small business established in 2021 specializing in products to prevent shower clogs. 

Promising review: "I first saw this product on TikTok and I knew immediately that I needed it. I just moved into a new apartment and I didn’t want to be how I used to be, where I’d just let hair go down the drain and plug it eventually, or peel it off of the drain after each shower. It works great but I probably need some practice with it. I currently just floss my hair through it so it will hold them and there are a few stray hairs that don’t stick. I would recommend to anyone who is tired of putting your loose strands of hair on the shower wall." —Cari Schwartzkopf

Get it from Amazon for $14.95 (available in two colors).

Bonus: if you don't grab the paper towel, it sucks it back up for safekeeping! 

Promising review: "Do we need it? No. But it might be my favorite unnecessary gadget purchase of all time. It leaves our counter tops uncluttered, the no touch sensor lets me grab a paper towel with dirty hands, and I feel like we use less paper towels overall. It’s easy to install, easy to program, and easy to replace the roll." —Mlc

Promising review: "I love pickles and olives but hate the mess and pain of pickle/olive brine. I've been known to just drain it out of a jar immediately, even if that means having to throw away the pickles or olives sooner. I randomly discovered these containers from some online article, and knew right away I would be getting one. I now have two, but I plan on buying more. They're just great. The only thing is, you need to be 100% sure you've got the lids on completely, or you will have a disaster on your hands. Check and double-check each time you are securing them. The tongs are useful just to have around for anything, too." —Nick

Promising review: "This is easy to use and now that I’ve had it a few weeks, I don’t know how I have lived without. Makes draining anything in water so much easier! Highly recommend." —Melissa L.

Get it from Amazon for $9.48+ (available in 16 colors). 

Promising review: "Buy it NOW. Honestly, I had huge reservations about this thing. Yet another miracle cleaning tool that will break or bend or something. I was so wrong. It was easy to put together, and I sprayed it with Mean Green and went to the baseboards. No more kneeling and no broken back. This thing is amazing. It is durable, and the pad is super absorbent. I am so happy. I can't wait to do the rest of the house!" —artgirl

Check out a TikTok of the egg storage roller in action. 

YouCopia is a woman-owned small business that specializes in home storage solutions. 

Promising review: "Here it is! The best egg container on Amazon! How can I say that? Easy! Engineering! The slight tilt angle on the bottom of the container that the egg drawer sits on forces eggs to lightly roll forward, keeping all your eggs in the front, and never in the back, where you don't need them. It's super easy to use, so easy to clean, comes apart and can hold a full can organizer on top without issue, so no issues with sturdiness. It can easily hold 14 large size eggs. Easily one of my favorite purchases." —Karingan

Get it from Amazon for $19.99 (available in two styles).

Promising review: "What a perfect gadget for getting your phone clean. After touching who knows what while commuting to work, and it being that time of year when everyone around you gets sick, this comes in handy. After the first use, it looked great, and then I wiped it down with the sponge that came with it. I feel so much better about using my phone now." —Daily Ritual Boutique

Get it from Amazon for $69.95+ (available in seven colors and two styles).

Promising review: "I saw these on an Amazon review video on YouTube and figured I'd give them a try because my boyfriend tends to leave the toothpaste bottle a complete mess, and I can't stand it! These things have a great seal and give out a good amount of toothpaste when you squeeze it. It wipes clean very easily. So glad they come with more than one, but not sure what I'll use the other ones on yet." —Kimberly C. 

Get a set of three from Amazon for $6.45+ (available in two styles and other pack options).

Promising review: "My husband and sons (ages four and two) love it! Dad gets a back massage, the kids get to play. Even if Daddy is not wearing it, they lay the shirt on the carpet and play with it. We have a big kiddie carpet with roads and tracks but it seems the kids like the shirt more! It came with a small green car and a certificate." —Zing

Get it from Amazon for $14.49+ (available in sizes S–5XL and three colors).

This product has over 50,000 5-star ratings!

Promising review: "I have to admit, my expectations weren't very high. I thought it was more of a joke when my husband got this for me for Christmas. Little did I realize, it would be one of my favorite gadgets ever! I don't know if I realized just how many things went missing in my seat gap. It has really saved a lot of things from disappearing into that black hole. It was easy enough to fit into my car and it's soft! It's just like an extension of my seat, except it fits every curve of my seat! There really isn't another product that compares to this. That's why I gave it five stars!" —Tessa Forbes

Finding this cup makes me feel *very in* the know, and I can't believe it's not yet a classic infant cup. Because it's absolute Glinda the Good Witch witchcraft. We originally got our baby an infant cup with a straw, but she was more interested in playing with the lid and would rarely drink from it. The day we got this she caught on instantly — her bottles were gone the same week with no tears and a healthily hydrated baby! I love that it gives her the confidence to drink from regular cups and water bottles because she now knows how to gulp. Plus, I can just throw this in a bag and go — no drips, ever! This has made our life SO easy.

Promising review: "I am so glad I ordered an extra pack of these. My goal for January was to organize the basement. I have TONS of plastic bins and whenever I need something, I have to open each to find what I’m looking for. I took a few hours the first weekend cleaning out and organizing everything and the bins. I took pictures of the contents of each bin, put one of these stickers on each bin then associated the pics with the sticker’s QR code and voila, done. IF YOU LIKE TO BE ORGANIZED, GET THESE STICKERS!" —Fred Labro

Get a pack of 40 from Amazon for $9.99+ (available in three pack sizes).

Promising review: "I love this! We didn’t have a good place to make a hole in the wall to our backyard but we do have low windows next to our fireplace, so it was a match to get this window door. It was super easy to install and we love the locking feature. We got a snow storm and it took a while for our garden beds to stop being muddy. We locked the door so kitty wouldn’t bring in mud. I will say it is a bit drafty, so we got an extra weather strip to secure the draftiness. Our kitty only took a couple of days to get used to it too. We put his food just outside the window and he had to get used to going out there to get his food. All in all it was a great buy!" —AlyHowell

Get it from Amazon for $95+ (available in a handful of shapes/sizes).

Promising review: "This was a lifesaver!!! My 4-year-old was getting up at 5:30 :( and we could not convince him to go back to bed. We found this clock and we're amazed at the results. My son loves it! He gets so excited when it turns green and he can get out of bed, or when he wakes up and it is green. It seems to have helped train him to sleep in longer. It is easy to set up. Our only complaint is the light from the indicator (red, yellow, green) is soooo bright. We tip the clock on its face so his room does not light up. He can still see the color, so it's fine. But I do wish we could dim it. Don't let this stop you from getting it though, it was worth every penny!" —JW

Get it from Amazon for $49.99 (available in four colors).

Promising review: "This deluxe shaving mirror saves me about 15 minutes in the morning. If you're anything like me, 15 minutes in the morning is like an hour in daytime hours. I really like not having to keep up with and apply the anti-fog sprays to the mirror, which only temporarily work (so I hear). Filling the back with water that goes in the back of the mirror only takes about 10 seconds and discarding the water after shaving takes about five seconds. Shaving in the shower with all the steam makes your shaving experience much closer and comfortable, I find." —Nicholas

Promising review: "This is the best gift ever. High impact, easy to set up, so exciting for kids, but folds up SO SMALL. It’s maybe the size of a folded sweatshirt when it’s packed up? Honestly it's a parent's dream to have a fun activity that doesn’t require a ton of storage. I will keep this on my list of gift ideas for the future for other kids in my life!" —Lindsay W.

Get it from Amazon for $49.95+ (available in 16 styles).

Check out the TikTok about this paste for information.

To use this spiffy stuff, just locate a node and peel away the bract to reveal the bud. Apply a small amount of the paste and in two to eight weeks, a clone will grow out of the node! Science is so satisfying. 

Promising review: "This product is just AMAZING!!! I waited a few months before writing this review because I wanted to test the product first. I am just AMAZED! I have to say...depending on the season and the place on the spike where you apply it, you either get a keiki or new flower spike (which is awesome!). Based on my experiments, the lower on the spike, the more chances to get a keiki. The higher on the spike, the more chances to get a new flower spike. If you apply it during winter (tropical area winter), you will more likely get flower spikes. If you apply it during summer (tropical areas), you will more likely get a keiki — at least that's what I observed!" —Anne-Isabelle Bonifassi

Promising review: "This item is super easy to use and cuts well every time. I've used it at least five times already, and it works perfectly. It's such a great time-saver, and I've even come back to buy more for other friends as a cute little gift. This little helper makes me actually enjoy wrapping presents!! Everyone should have one of these Little ELVES!" —Cathy Bitner

Promising review: "I was amazed how real this looks, even side by side with the real thing. Of course, when you turn it over, you can see the compartment, and you will have to add weight if you want it to feel real, but just sitting in the pantry, it looks real!" —Brenda

Get it from Amazon for $8.49+ (available in seven styles).

Reviews in this post have been edited for length and clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Mallory Mower has been a BuzzFeed Shopping writer since 2017, with a focus on unique, practical products, up-to-date parenting finds, and up-and-coming home decor.