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32 Purchases So Smart, You’ll Feel Like The Shopping Version Of Einstein
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. You'll feel like you deserve a Nobel Prize when your packages arrive. Promising reviews: "For anyone with long hair, drainage clogging in the shower is a pain. So THANKS to whoever thought of such a simple but clever solution. They stick perfectly and the glue lasts like three weeks. It literally does not let a hair pass, and it's just so easy to place and remove. I wish I had known about this product before! A must-buy." —MER "This is genius!!! Whoever came up with this idea was really using their head!!! These hair catchers are amazing and truly catch your hair!!! You just peel and stick and replace as needed!!! Thank you for such a clever idea!!!" —Sande Get a 25-pack from Amazon for $11.39 (also available in a 50-pack and 100-pack). I'm not sure *why* you would use a paper towel to hold a watermelon under the faucet but it's certainly a striking example of the strength of bamboo! Anyway, all you have to do when you're done using one is throw it in the wash. Promising review: "I clean for a living, so using these on the job as well as my home makes life much easier, and I can feel better about not being so wasteful. I use them for drying my hands, cleaning the countertops, and as a reusable Swiffer pad for floors. What I do is mark each one with a Sharpie. My first initial for hands and face at home, 'C' for cleaning counters and 'F' for floor. What I love about these the most is they dry a lot quicker than regular towels and washing them is super easy. Dirt and grime tends to just rinse right out. Even on the mop pads. It's incredible. Now I don't have to waste money buying the Swiffer refills. These are different to use but it's worth figuring out what works for you!! A must buy for eco-friendly cleaning!" —Joyce Get a roll of 20 sheets from Amazon for $9.99. Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel-like consistency and comes with a scooper, making it very easy to apply. You get a decent-sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs into your skin pretty quickly. It may leave a slight sticky residue behind, but I think overall it is amazing. After using this in the a.m. before sunscreen, I noticed my skin really glow and feel smooth! I had gifted a jar to my 60-year-old mother and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi Get it from Amazon for $15.90 (also available in two other styles). This butane-free lighter charges with a USB cord, and the igniting spark shuts off automatically in seven seconds. Promising review: "This is seriously the coolest device of my winter holiday. It makes lighting candles a breeze. Yes, there is a weird crackling noise, but that's a super minor annoyance. It's a super intuitive device. Plus, the lighter with the USB (included), charge for a bit, then pop it open and light ALL THE THINGS; well, candles. I don't know how well it lights cigarettes or whatever. However, for my personal intended use, it's awesome!" —Jee W Get it from Amazon for $7.99+ (available in 10 colors). BuzzFeed writer Mallory Mower has this and says: "Finding this cup makes me feel *very in* the know, and I can't believe it's not yet a classic infant cup. Because it's absolute Glinda the Good Witch witchcraft. We originally got our baby an infant cup with a straw, but she was more interested in playing with the lid and would rarely drink from it. The day we got this she caught on instantly — her bottles were gone the same week with no tears and a healthily hydrated baby! I love that it gives her the confidence to drink from regular cups and water bottles because she now knows how to gulp. Plus, I can just throw this in a bag and go — no drips, ever! This has made our life SO easy." Promising review: "I have several colors of this cup, and they are the best sippy cups for toddlers. I love that they don't spill, and they come in fun colors and designs. They're also easy to wash. I'll definitely be buying more colors!" —Liane This works for both indoor and outdoor plants. Promising review: "I have deck rail flower boxes and they get full sun most of the day. I filled in the drain holes to hold more water and added these to the soil. Both made a huge difference in the quality of life for the plants. They were and still are gorgeous even if I couldn't water every day. I do have to admit I used more per planter than the recommended amount." —Pattijwr Get it from Amazon for $12.99 (also available in multipacks). Londontown is a small business that sells creative nail products. Promising review: "Londontown has become my new favorite brand. Their products really work and my nails are much better for it. After spending all the time doing a manicure, occasionally you get a smudge. NOW you can easily fix that little area, NO PROBLEM. I'm going to always buy their products, I'm hooked." —Jolie You can reuse one tracker for up to 12 refills, or just keep it on one bottle and refill the bottle. Promising review: "Love these! FINALLY a way I can keep track of whether I took my pills (morning and/or evening). Whoever thought of these was a genius! I gave some to my brother as well. :)" —reader1 Get a pack of five from Amazon for $21.99 (available in three colors). Promising review: "Oh my gosh — this stuff is a life changer! Used it to get my fiberglass shower totally clean. Nothing else would get it done, and this stuff brought my shower back to near new in one use. We’ve since cleaned a weird, chalky film off our garage door, removed wall markings, and cleaned my storm door. We’ll never be without a jar (or three) of this stuff. Worth every penny." —Nancy F. Promising review: "My dry neck and the annoying itchiness I used to experience have completely gone away after using this cream. It’s not only soothing, but it also feels like it’s really nourishing my skin. The firming benefits are a bonus! I highly recommend this product to anyone dealing with dryness or discomfort in their neck and chest area. It’s become a must-have in my skincare routine." —JAcosta Get it from Amazon for $11.97 (also available in a two-pack). See BuzzFeed's full write-up of these sticky notes. Promising review: "I purchased these for my day planner but use them for so many other things. These stick well and are in six bright colors. They come in a little book-like case that helps keep them clean and protected when not in use. They are easy to peel and stick and then remove again as necessary. They do not damage books or papers at all. I use these for my day planner, noting recipes in cookbooks, taking notes in various craft books, and taking notes on important documents so I remember what I need to do with them later. I will be buying these again when I run out." —Sarah Lee Get a pack of 60 from Amazon for $9.57 (also available in multipacks). This tool also helps soften skin by gently exfoliating as you use it! Promising review: "These products have been a fantastic find for me. They're exceptionally gentle on sensitive skin, easy to handle, and they hardly leave any marks. Whenever I forget a touch-up on my eyebrows before heading to work, I always have them in my emergency bag, ready for a quick fix. They work effortlessly without needing additional oils or creams. It's truly the perfect solution for busy individuals on the go." —nikita khandheria Get a set of three from Amazon for $5.94. The standard edition allows you to connect one pair of headphones and lasts for 20+ hours on a single charge. It also comes with a USB-C charging cable, travel pouch, keychain holder, quick-start guide, and a manual. Promising review: "This product worked flawlessly! I travel often for work, and hated that I couldn’t use my Apple AirPods on the airplane to watch in-screen entertainment movies, until I discovered the AirFly Pro. I paired these with a dummy device before traveling in order to create the initial connection. Once I got on the airplane, I plugged the AirFly Pro transmitter into the headphone jack, turned on my AirPods, and it instantly connected. I would happily recommend these again. Thanks again!" —Bill Get the standard model from Amazon for $29.99+ (available in two colors and also a Pro version that allows you to connect two headphones and has longer battery life, and a Pro Deluxe version that adds a receive mode and comes with extra accessories). Promising review: "I love these. I put them on my keychain. They're small enough to fit in a small purse/clutch. Although it's small, you get a good amount of sprays out of them. Perfect for when you are on the go or need a quick pick-me-up." —Janay B. Get a pair from Amazon for $5.72 (also available in other pack sizes). Promising review: "Just used this product on a recent trip to Florida. I made sure to wash my skin before application, and it lasted about two days on my skin without coming off. When out of the sun or behind UV glass, like in a car, the spot turns clear. As soon as you step into the sun, it turns purple. If you use sunblock, it starts to become clear or semi-clear. After being on the beach and having gone into the water a few times, the spot started seeing purple, and I applied sunblock again. In a minute, the spot was clear again. So this is very effective In alerting me when to reapply." —RGTorque Get a pack of 16 from Amazon for $16.49. Promising review: "I hate tying my shoes. I really do. As a result, I don't really stray from slip-ons, flats, flip-flops etc... These made it so sneakers are part of my world again. I know it seems like a little thing, but these made me so happy." —Amazon Customer Get them from Amazon for $9.98 (available in 39 colors). If you're wondering what oud is, think of the smell of fallen trees in the woods after a hard rain. Lulu Candles is a US-based small business that specializes in scented candles and perfumes. Promising review: "I have been searching high and low for a good candle that’s reminiscent of Le Labo’s Santal 33, and this is it! And for a fraction of the cost. This will definitely be a repeat purchase, please don’t ever discontinue this scent!" —Lindsay Get it from Amazon for $19.95+ (available in seven sizes, in gift box options, in packs of two, and in a variety of scents). Promising review: "Just drop this in your humidifier, and it keeps the water pretty darn mildew and mold-free. Super easy to use, no smell, and safe. I have already repurchased and given a few to other people as well." —Kristine Get a random color fish from Amazon for $5.98 (also available in a two-pack). Check out a TikTok of the Command spray bottle hangers in action. Promising review: "Love these! They have helped organize all my products underneath my kitchen sink. The Command hooks are strong, and nothing has budged, even with the weight of the spray bottles! Highly recommend." —Talayfor87 Get a set of two from Amazon for $8.11. Reviewers love this because it doesn't require you to "smart enable" other parts of your home. Promising review: "This is exactly what I was looking for, and I had no idea it existed until I saw someone mention it on TikTok! Our front walkway gets pretty dark at night, and I was frustrated with trying to remember to turn on the light every evening and off every morning. I looked into those light sensors you can plug in, but our front porch light is under an awning with enough shade that it would have kept the light on 24/7. This little Switchbot solved the problem. I applied it to the indoor light switch and set the time on my phone. It has worked perfectly ever since." —Alecia McLochlin Get it from Amazon for $22.99+ (available in white and black). For Elementary puzzles, you need to find the suspect, location, and weapon. For Occult Medium puzzles, the added challenge is that the murderer always lies, and the other suspects tell the truth! For Hard Boiled puzzles, you also need to find a motive. And for Impossible puzzles, you have to discover all four elements and deal with the lying witness statement from the murderer. Each puzzle has a logic grid to help you keep track of the evidence. Promising reviews: "The puzzles are a lot of fun, but the characters, storylines, and other details take the Murdle experience to another level. I have no idea how the author came up with all of this creativeness! You can Murdle solo or with friends. I look forward to future volumes, but this one will keep me busy for a while!" —Liz Gately "I can't stop Murdling! I used to do logic grid puzzles aaalll the time in grade school (did everyone?) and these are like the grown-up version of them — with murder mysteries! This book is like a multilayered interactive whodunit that kept me busy for hours! Can't wait for Volume 2!" —Courtney And when you need more puzzles check out Volume 2 for $9.51. Promising review: "I’m pleased with the length and how easy it was to adjust and install. The pieces feel solid and not easily broken." —AHMH Get them from Amazon for $5+ (available in two lengths and three finishes). Promising review: "Who knew that a person could be genuinely excited over, of all things, an ice tray? Well, I certainly am. This thing is incredible — so simple, but so genius. I have a rather large kitchen with no ice maker in the freezer, and it's a long walk from the sink to the freezer when you've got tremors and you're trying to delicately balance trays of water across the room with no incident. Long story short, I pretty much ended up with a bucket's worth of water on the floor every single time. These things, however, have changed all that. The seal is pretty much flawless, and it keeps the lid and the water inside sealed tight. You can carry this thing to your freezer upside down, at an angle, or balanced on your head for all I care. That water still isn't going to spill out. I ordered one tray to try it out and quickly bought several more. It may seem a bit pricey when you can get several cheap plastic trays at Walmart for a few bucks, but trust me — these things are worth every cent." —Matthew The brand recommends applying twice a day for best results. Read more about how Q10 benefits the skin from the National Library of Medicine. Promising review: "I’ve been using this for a few years and love it! I had loose skin after losing weight, and this gel has been a game-changer, with noticeable improvement in my skin’s texture and firmness in just a few weeks. I use this gel on my thighs, stomach, and underarms. I pair it with Nivea’s body lotion for the rest of my body. A little bit goes a long way, so the bottle lasts a while. I switched over to another gel for a month a bit ago, and I noticed my skin returning to uneven firmness and texture. Once I went back to using this product, I noticed improvements within a few weeks again. So, this isn’t a cure, but with continuous use, results are maintained to keep my skin firm, moisturized, and even textured." —Morgan Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. Promising review: "This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a different on the first use and I agree! They are definitely with a try! I would suggest not pushing too hard, those tiny bristles really get in there. It felt like after going to a dental cleaning." —AN Promising review: "Like you, when I first came across this, I was hesitant because of the price. It's a bit steep, I thought to myself. But then, after another night of bathtime with two towels on the ground to soak up the water my child had splashed all over, I took the plunge and bought it. And definitely worth it a million times over. My child LOVES the extra space for toys and I love the water staying in the tub. I definitely and highly suggest buying it. You won't be disappointed! Or your child!!" —Brianna Get it from Amazon for $59.95 (available in four colors). Promising review: "Both my husband with metal frames and my mother with plastic frames love these! My husband had a spot on his glasses with some numbers engraved that irritated the top of his ear. We thought this product would solve that problem, and it did, along with the slipping down his nose. They were instantly comfortable to wear. I decided to try them on my mother's glasses for the slipping problem and she was thrilled, too. No problems with catching on hair for either. Great idea that works!" —Nancy A. Get them from Amazon for $6.99 (available in three colors). Promising review: "I’m terrible about putting on lotion even though my skin is dry. I just hate it. But I love this stuff. It makes my skin feel great. Has a light pleasant scent. Spray it on and rub it in. So easy! I just apply when going to bed or at least when I don’t have to put anything other than lounge clothes on right away. My skin looks and feels so much better it makes me want to keep using it." —Slade You can easily mount this onto almost any tree by wrapping it around the trunk, hanging it from a branch, or a combination of the two. Also, reviewers note that it's easy to swap out the included rope toy with a new one if need be. Promising review: "My pitfall puppy has destroyed every 'tough' and 'durable' toy possible, but this little guy? Lasted us almost a full year. Our older pitbull/lab is incredibly strong, and it still hasn't broken under his weight. It tired them out, too, which is great. I also found it's great for training the dog to drop/leave it because they can't run away with the ball, which makes it easier to train." —Ashlyn Get it from Amazon for $25.99+ (available in two colors). The heartleaf extract soothes sensitive and acne-prone skin. The brand recommends you follow this up with a foaming cleanser! Promising review: "This is my first time ordering an oil-based cleanser and I'm so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for two to three minutes, I could visibly see my white and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin, however, my face has never looked better. After each use, my face is as soft as a baby's bottom, and my scarring doesn't look as deep! The cleanser has a light,t clean scent. Not super strong! I am currently pairing this cleanser with the Anua Heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle Promising review: "This power bank is very, very good. It holds a charge for an incredibly long time, which is good since it's meant to be used in a situation where you may not have charged it for some time. We had power outages a few months after I bought this, and it saved my butt both times. It's very nice to be able to at least charge your phone, and the light on top is also fantastic for those situations. The screen is clear and easy to read, as well." —Jase Get it from Amazon for $99.98+ (available in two colors). BuzzFeed editor Maitland Quitmeyer loves this stain-removing polish: "I bought this for my white porcelain kitchen sink, and I've since texted five people about it, which is really a lot for such a boring grown-up product. It cleans beautifully, but the *best* thing about it is its ability to repel stains after cleaning. You know that thing when you rinse out your coffee cup and the coffee water just lingers in your sink and you have to purposefully rinse it out for two minutes? You don't have to do that — the coffee can't stick to the sink and just goes RIGHT down the drain. Time saved, sink clean — this is really a Virgo dream product right here." Promising review: "Holy banana peppers! This stuff ROCKS! I hate cleaning. You clean, stuff looks okay and smells nice for like an hour, and then it's as if you've never cleaned. We have a deep stainless steel sink that I love, except for the cleaning. It never looks clean, so cleaning it isn't exactly rewarding. I mean, I clean it because germs, pandemic, etc, but I don't like anything about it. I saw this on some BuzzFeed "things you should buy on Amazon" and ordered it. And ignored it. Now, as there's a quarantine, even as an essential worker, I really have no excuse to not clean. Sigh. I splooshed some in the sink, like I did with Barkeeper's Friend liquid, and scrubbed away as usual. However, when I went to rinse, it was all sparkly and shiny and the water beaded up! I seriously made my husband and daughter come into the kitchen to look at my sparkly sink! This is the cleanest this sink has ever been, and I seriously LOVE this product! Off to order more before you all read my review and discover its true awesomeness. I didn't take any pictures before because why the hell would I do that, but believe me, the difference is amazing!!" —Amazon Customer Get the value size from Amazon for $29.95 or the smaller size for $9.95. Reviews have been edited for length and/or clarity. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.
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