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You'll Never Look At Regular Products The Same After Trying These 39 Elite Versions
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. The other body scrubs sure did try it ... but none of them were going to hold a candle to this TikTok-beloved, cult-fave Tree Hut scent. Check out a TikTok of the Olay Super Serum Body Wash in action. Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina Get it from Amazon for $12.99+ (available in two sizes). Check out a TikTok of the Laneige Neo Blurring Powder in action. Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim Promising review: "These earplugs are so good!! I had originally bought a completely different brand (because I was being cheap) and let me tell you, you get what you pay for. I found these Loop earplugs and decided to give them a try and I’m so glad that I did! They are so comfortable! Made from silicone so they are flexible and fit great. I’ve slept with them in all night without issues. The noise cancelling is fantastic! Now, does it block everything? No, but I think that’s a good thing for safety reasons. They do block my husband’s chainsaw snoring, and that is exactly what I needed them to do." —melanie98837 Get it from Amazon for $24.95 (available in four colors; check out Loop's Amazon Storefront for more options related to concerts, offices, and parenting!). Promising review: "This is our favorite flavor Tree Hut scrub. Always hard to find in stores because it is usually sold out. Thought it was discontinued, but very happy to find it here." —AJ "This Tree Hut Shea Sugar Scrub in the scent Desert Haze is like a little piece of paradise!!!!! The smell is wonderful and the way it leaves your skin feeling is so smooth, silky, and clean! I will definitely be purchasing this item again! If you haven’t tried this Tree Hut Scrub in the scent Desert Haze you should!" —Shelly Get it from Amazon for $9.99 (also available in dozens of other scents). Promising review: "The 'abrasive sponge when cold' or 'squishy when hot' is an awesome feature for the type of scrubbing you want to do. The Pink Stuff with the sponge does wonders! We have a hideous 30-year-old shower and although it doesn’t look brand-new like I was hoping, it’s 10 times better!! This product really does work!" —GreenGoddess Get the set (one Pink Stuff jar and a "Sqeezy") from Amazon for $9.33. BrüMate is a small business that specializes in mugs, tumblers, coolers, and other insulated products. Promising review: "The BrüMate is an absolute game-changer for anyone looking for a reliable drink container. Its 100% leakproof design means you can confidently toss it into your bag without worrying about spills, making it perfect for on-the-go use. The durability is outstanding; it holds up well against daily wear and tear, maintaining its sleek look and performance. Most impressively, it keeps beverages cold for a full 24 hours. Whether you’re hiking, at the office, or relaxing by the pool, the BrüMate is the ultimate companion for keeping your drinks icy cold. Highly recommend!" —Horace Dixon Get it from Amazon for $34.99+ (available in a variety of colors and three sizes). I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. Get it from Amazon for $25 (also available in Pink Honey!). Promising review: "Best cold cuts storage ever! I’ve used this container for storing sliced cheeses and sliced deli meats and I absolutely love it! Keeps them fresher longer and looks nicer sitting in the refrigerator! Win win!!" —Mandolin Buglar Get it from Amazon for $24.99+ (available in three styles). Check out a TikTok of the E.l.f. tubing mascara in action. I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. Get it from Amazon for $8 (available in three shades). Promising review: "After checking out all the reviews and seeing some of my fave YouTube and TikTok makeup gurus rave about these, I decided to try. I'm not an everyday eyelash wearer, just special occasions normally. These magnetic eyelashes are a game changer. I felt like they were easier to apply than regular glue and lashes. I've worn them way more often just because they are so much easier to apply over regular lashes. The weight is the same as normal false lashes. The liner/adhesive is easy to apply and it is the perfect consistency, gives you crisp lines without a lot of work for your liner look, and sticks really well. The price and the product cannot be beat!" —Morgan Bean Get a set of five from Amazon for $14.99. Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel-like consistency and comes with a scooper, making it very easy to apply. You get a decent-sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs in your skin pretty quickly. It may leave a slight sticky residue left behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glow and feel smooth! I had gifted a jar to my 60 year old mother and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi Promising review: "Love these. These are soft and very comfortable, and they seriously black out every bit of light. I love them. I would highly recommend. I’ll probably never sleep without them again." —AJ I bought these at the last second for a flight when I lost my way more expensive sleep mask, and can safely say "good riddance" to that old pair — I love this version way more. It's perfectly contoured so it doesn't rub my eyes or mess up my makeup if I'm traveling, the weight is satisfying without being distracting, and it adjusts super quickly and easily without every getting caught in my hair. Also the pink is just absolutely precious, so my little Glinda x Barbie heart is most pleased to show if off. Get a pack of two from Amazon for $15.99+ (available in six sets). The color-adaptive formula is designed so one of two shades will work on any skin tone. Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. Get it from Amazon for $6 (available in four shades). Coop Sleep Goods is a small business specializing in pillows, pillowcases, and sleep products. Promising review: "I hardly ever write reviews, but I have to for this. I saw this pillow on TikTok, and it got me curious, so I immediately came to Amazon. OMG, it’s such a game-changer. I’m a side sleeper, and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much that I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom." —MT Get it from Amazon for $89+ (available in two sizes and three shapes). TruSkin is a small business that specializes in botanically-infused skin nutrition products. Promising review: "I struggled with acne for over 12 years. I tried medications, pretty much every skincare line out there, but thanks to a random girl on TikTok, I found this product and will never go back. This is the only serum that has helped clear my scars! I never write reviews, but because I noticed a difference within days of using, I had to write one. I’m only on month two and I have seen a noticeable difference. My skin looks clear/lighter/glowing/young for the first time since my preteen years. I use this vitamin C serum and a simple wash and moisturizer/sunscreen every day, and that’s it!" —Rebekah Get it from Amazon for $21.99+ (clip the coupon on the product page to get it for $19.99+; available in two sizes). Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic. Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff Get it from Amazon for $14.95+ (available in six scents, four sizes, and a two-pack). Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! Check out a TikTok of the Ninja Crispi Air Fryer System in action. Each air fryer comes with the "PowerPod," two containers (a 4-quart and a 6-quart), and lids. The PowerPod has auto-shutoff and four modes: Max Crisp, Bake, Air Fry, and Recrisp. The "feet" are heat-safe, so you can prop it on any surface without worrying! Promising review: "I got my Ninja Crisper today and reheated some stuffed bread with feta cheese and spinach, and it did a wonderful job. It was like it just came out of the oven the first time. Nice and crispy outside, but the inside heated just right. I love that the bottom glass can be covered with the lid it comes with. They come with a metal plate you can put in the glass bottom part, and it actually fits into the lid, so it doesn't get lost. The glass makes a difference in the taste, too. It is a great product and well worth it." —Jennifer Get it from Amazon for $159.99+ (available in six colors). Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy Jerome Alexander is a small business that specializes in airbrush cosmetic products. HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens Get it from Amazon for $22.99 (available in 12 shades). Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! Promising review: "I have always struggled with oily skin. I've finally gotten my oil under control thanks to my current skincare routine, but SPF remained a challenge. Nearly everything I tried left me shiny or quickly got greasy during the day. This SPF spray is a super fine mist which almost feels like nothing is spraying on my face. It doesn't leave behind anything shiny which is unheard of for a SPF 50 spray. I personally love the smell however some may find it a bit too much for their liking." —Stephanie Hushcha Touchland is a small business that specializes in hand sanitizers. Check out a TikTok of Touchland in action. Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R. Get it from Amazon for $16 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options). Promising reviews: "I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores, it is not the product bunching up. My problem areas were so much smoother after using and are left with a moisturized glow. I then proceeded to have my boyfriend use this product to see of it worked this good on everyone on the first try and it worked on his nose as well. Amazing stuff 🩷" —Losa "I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." —MissKayMae Get it from Amazon for $14.90+ (available in three sizes). Promising review: "My favorite jeans of all time. High waisted Levi’s are so comfy, so high quality, so adorable…my daughter stole mine and I had to buy another pair. She is 27, I am 49. These jeans rock a multitude of generations and body types. The dark wash is my favorite and they are a thick denim, cool button fly and not much stretch. Levi’s will never go out of style." —patrice hedrick Get it from Amazon for $54.99+ (available in women's sizes 24–39 and a variety of styles). Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo "I love everything about this lotion! I had been using a body butter that was ten times as expensive, but I was looking for a cheaper alternative and I am SO glad I found this! I immediately ordered three more bottles." —Samantha Promising review: "Best dish rack! This truly hold so many dishes at varying sizes. It has a pretty substantial footprint, and was sturdier than I expected. I like the thoughtful design elements like the knife holders, wine glass or bottle support points, and the additional extension tray option. Very easy to use and clean when needed, and matches my other Dash items." —Clare Get it from Amazon for $69.99 (available in two colors). K18 is a small business that specializes in hair products. To use, wash your hair with shampoo and not conditioner. Towel dry your hair and apply the hair mask, leaving it for four minutes. Then style as usual without rinsing. Here's what BuzzFeeder Melanie Aman says about it: "I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. I was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier. Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post shower to activate and then you can style your hair (or just let it air dry like I do). I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it." Promising review: "My hair stylist recommended this product for my hair and it was such a superior product to anything else I have used. It is expensive and I have long hair so it is doubly expensive, but so worth it. As I aged my hair became really frizzy and dry, but this product changed everything, leaving my hair so manageable, silky, soft, body and no frizz. I cannot say enough good things about K18." —Dawne Get it from Amazon for $29+ (available in two sizes). Most reviewers recommend doing this treatment once per week. Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala Get a set of four from Amazon for $19 (also available in a set of 16). Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief. Check out a frankly STARTLING TikTok of Lumify in action — they are not joking about how fast it works! Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard Check out a TikTok of the vintage-style record player in action. Promising review: "I bought this as a gift for my husband. He truly loved it. The needle is very good, and the sound quality is wonderful. It can play records, cassettes, CDs, and the radio. It can also connect via Bluetooth. So many ways to play music. It is easy to use. The value was amazing. It is a little heavy, but the box is very sturdy, and I expect to last a long time." —MAREBARE Get it from Amazon for $123.97+ (available in seven styles). Check out a TikTok of the dry shampoo in action. Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!" —Katie_0_Baker Get it from Amazon for $15.30+ (available in two shades, refills and in multipacks). Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. I bought this and love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. Promising review: "If I could wear the Align products every single day I would! Enough support to workout in, but comfy enough to sleep in! My favorite line of fabrics Lulu sells." —steph Get it from Lululemon for $128 (available in women's sizes 0–20, four inseams, and 12 colors). Promising review: "I've been looking for a carry-on replacement for some time. My last carry-on was from 2007, so it was super old and not very good. Now that I have my July Carry On, I couldn't be more pleased. It's so good from functionality to style. I love the laundry bag — it's great that I don't have to remember to take my own separate laundry bag with me anymore — and the charging is so useful. The wheels are silent and smooth — so much so that on the slightest decline the bag will 100% roll away from you. The bumpers are a bit scratched after some use, but it's hardy/designed to protect what's inside, and I accept that there will be some of that happening on long-haul flights. I really enjoy the personalization as well — I had my name and a little frog etched on the top — so cute!" —Ameeka N. Get it from July for $295 (available in 15 colors; plus you can add personalization for $50). Caraway is a small business that specializes in cookware and prepware for the home. Check out a TikTok of the Caraway set in action. Each set includes a fry pan, sauce pan with lid, sauté pan with lid, Dutch oven with lid, modular pan rack, and three-slot canvas lid holder. Promising review: "I bought this set for my younger sister as she was using my mom’s old pans. I’ve had my set in Navy Blue for over a year and love them! Some stuff may stick a little in the pan while cooking, but it comes right off when you wash them. They are heavier than normal pots and pans, but you can get used to it after using them every day. A great set for people who cook every day!" —CountryHolly Get the 12-piece set from Amazon for $445+ (available in eight colors). Check out a TikTok of the Bearaby blanket in action. I've been using this weighted blanket for a few years now, and what I find really remarkable about it is that I *never* feel overheated in it. It's also just so, SO soft, and looks absolutely beautiful at the foot of my bed where I leave it every night. It definitely helps me activate "sleep mode" at night — I find the weight very comforting and not at all stifling because it spreads so evenly. Promising review: "I’m in love with this blanket! It is absolutely gorgeous and has made a remarkable difference in my sleeping habits. If you are even thinking about a weighted blanket, this is a MUST! Just do it! You will only wish you’d done it sooner!" —Sandy Psst — to choose a style, Bearaby recommends a blanket that is about ten percent of your body weight. Read more about how to choose a weight and what these blankets help with and how from Cleveland Clinic. Get it from Bearaby for $199+ (available in four weights and nine colors). I am not exaggerating about how obsessed I am with every flavor in the "soft" variety of this protein bar — it is painful for me to write about this publicly because if they sell out my world will go cold and dark and meaningless. I have one with my breakfast every weekday — the caramel chocolate tastes like a thicker Milky Way bar and the salted peanut caramel legit tastes like a Twix — and I always, always, ALWAYS pack them for flights and long trips. I cannot tell you how many times I have been stuck in an airport or on the tarmac for unexpected flight delays and taken one of these to the FACE, and I am always so grateful to have them as a back-up plan if I'm ever stuck on an adventure and can't find a decent protein option to sustain me. Get a pack of 12 from Amazon for $28.99+ (available in four "soft" varieties and nine others, plus variety packs). You can even toggle through Samsung's "art store" to find a display to match the vibe of the room (or just your vibe of the day). It also has Alexa built in, so you can open apps, change the channel, search for movies and shows, play music, and control your smarthome devices from the television. Psst — if you're looking for beautiful art for your Samsung, Etsy is full of gorgeous Samsung Frame TV art downloads for every mood, season, and brain flavor! Here's what BuzzFeeder Mallory Mower has to say about it: "This is honest and truly the best splurge I have ever made. It has massively upgraded the look in my living room. My husband loves the photography options and I love all the classical paintings. As someone who loves changing up my decor, I find that being able to update the display images has been so fun. The quality is fantastic while watching movies and TV...but I'm pretty sure I love it as a piece of art in my home even more." Get it from Amazon for $769+ (available in three sizes and with or without expert installation). Promising review: "Turns coach into a first class experience. This device is a godsend. It holds your head in place and let you sleep upright comfortably." —Robert Taub Get it from Amazon for $39 (available in two colors). Glamnetic is a small business that specializes on uniquely-designed, reusable press-on nails. Promising review: "I saw these all over my TikTok FYP and was so curious to try them. They are absolutely beautiful, and just after two days I have gotten so many compliments. The glue holds super well and the application process was super simple. I don't think that I will ever get acrylic nails again, as a set like this would likely be three times the price." —Leslie and Paige Get it from Amazon for $15.99+ (available in a variety of styles). Reviews have been edited for length and/or clarity. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.
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