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Like this person's holy grail eye cream: "As much as I want to gatekeep this product, I'm too much of a girls' girl and I can't. I don't know what they put in this product, but it has to be angel tears."

There are valid reasons to want to gatekeep a product: fear of the price going up, or of it selling out entirely and becoming harder to find in stock. And let's be real: Sometimes, you just want the satisfaction of knowing about a really great thing without announcing it to the world. But, as they say, sharing is caring — and thankfully, reviewers decided not to gatekeep these gems...some of which have gone on to become cult faves as a result. Hey, some products are just too good to stay a secret.

Promising reviews: "I’ve been using the original tube for two months, and I’m already finishing my second tube. When I tell you I’ve been wanting to GATEKEEP because it’s sooo moisturizing and luscious and even lasts long — just everything I want out of a lip treatment, and the fact they made a TINTED version. I just had to write a review. I pray they come out with more shades and make it permanent!!" —vcruz0513

"This stuff is so much better than the Summer Fridays lip balm. I would love to gatekeep, but this stuff is just too dang good. Seriously. ESPECIALLY the strawberry sorbet flavor. YUM." —kittykat1212

Get it from Sephora for $22 (available in six shades and two finishes).

BuzzFeed Shopping contributor Rachelle Yang swears by this lip balm: "I refuse to be without it, I'm not even exaggerating. Whenever I realized I've left my apartment without it, I go back and get it — it's that good. My favorite thing about this lip balm is the metal applicator. I've never seen anything like it! It's cooling to the touch and goes on so smooth without leaving any residue behind. As a lip product connoisseur, this is by far my favorite because not only does it leaves my lips hydrated as heck but it also adds a tint of color so I don't need to go over it with lipstick or a colored gloss!"

Promising review: "I wanted to gatekeep. I don’t usually write reviews but this product really deserves one. It keeps my lips hydrated for hours, and I literally mean hours. It seems everything else falls short. It’s amazing to use in the winter months and I even was able to eat dinner with it on and didn’t even need to reapply. I can’t recommend a better lip product for soft moisturized lips! You won’t regret buying this!" —Becki Smith

Get it from Amazon for $24 (available in six shades).

BuzzFeed Shopping editor Heather Braga says, "I've been testing this water bottle out and, well, I love it SO much I've been tempted to gatekeep it so I can buy it in more colors. It keeps my water cold overnight, I'm obsessed with the vibrant color, and it's easy to slide the straw under to keep it germ-free. I've gotten a bunch of compliments while walking around my neighborhood with it. Big fan!!"

Promising review: "I originally got this cup so that when I was around my nephew, I didn’t have to jump up and grab my cup to keep him from trying to drink out of it, but I can say overall I really do like this cup. I have a normal Era, and this one is made just as well and is leakproof. The straw cover is very sturdy and it does have to be pushed to open, so you don’t have to worry about it sliding open due to it falling over or dropping." —cassidy

Get it from Amazon for $42.99+ (available 30- or 40-ounce sizes and 13 colors).

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. That said, this is supplemental to your flossing routine, not a replacement!

BuzzFeed Shopping writer Emma Lord says, "I personally bought this and love it! I use an electric toothbrush usually, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively."

Promising review: "I wanna gatekeep these so they don't get more expensive. I just went to the dentist [and they said] 'great job flossing' — nope, just these toothbrushes." —Amy Tesch

Emma also vouches for this body wash: "I bought it after being peer-pressured by all the lovely reviews and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs with other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying and I feel quite refreshed and squeaky clean without ever feeling dry."

Promising review: "I almost wanna gatekeep this body wash, it is so good! And it does smell very similar to Baccarat Rouge 540 if that’s your thing. The mens body washes are amazing smelling too. Love this brand." —shana dorsey

Reviewers say they use this as a step in their double cleansing routine, which is a method of cleansing your face twice — first with an oil-based cleanser, and then again with a water-based cleanser to help get all the gross stuff out of your pores. So yes, you might feel a little ~high maintenance~ using it, but you'll reap the benefits in the long term. 

Promising review: "Wanted to gatekeep this, but I need to put everyone on this! Since I have used this product, my face texture has completely changed! I was feeling hopeless and came across this product, and it has saved my skin and boosted my confidence! It smells SO good, and I have never had a breakout using it! The little bumps I had on my forehead and chin have been gone for months! (see attached selfie) this is me currently with NO makeup just blush, my face always stays hydrated thanks to this cleanser. ❤️" —amber davis

Check out this TikTok of Mikayla Nogueira's review of this foundation.

Promising reviews: "It's amazing; I always get compliments. Kinda wanna gatekeep." —Nathan Kisel

"I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer so if you're older that's something to keep in mind. Overall beautiful and long-lasting. This will be my go to foundation from now on." —AJ Bond

Get it from Amazon for $25 (available in 40 shades, a matte finish, a dewy finish, and a mini).

Promising reviews: "I use this to rub on my face at night to seal in all my skincare products. I want to gatekeep this; that’s how obsessed I am." —Julia

"RUN to buy this, I repeat… RUN. I bought one of these about two years ago, and it’s STILL going strong. Aquaphor is amazing, we all know that. Buuut the convenience of having it in a tube is life-changing. It truly is as easy as one, two, three. It can easily be applied to anything you could possibly need. I’ve used it on brand new tattoos, dry/chapped skin (hands, feet, legs, lips, etc.), and the edge of my hairline to protect my skin from hair dye!" —Tfossa007

This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it! BTW, SoCozy is a small business. 

Promising review: "This stuff is amazing!!! If you have thick, extremely curly or coily hair, this is for you. My clients love this, and it makes detangling a breeze. I really wanted to gatekeep." —Amazon Customer

Get an 8-ounce spray bottle from Amazon for $9.99.

Note: It doesn't come with a mitt for application, so grab one if you need it! 

It's also vegan, cruelty free, made from recycled materials, and *doesn't* leave any gross fake tan smells! 

Promising review: “I seriously considered gatekeeping this product, but it just wouldn’t be fair to my fellow pale folks. I have been using fast self-tanners for 15 years. Seven Nine, Fake Bake, and St. Tropez Express were my holy grails…until I found this. For a quarter of the price of the previously mentioned brands, b.tan love at first tan gives even better results. It gives even, natural color in a couple of hours. No yucky smell. No transfer to clothing. Not a hint of orange. I am a pasty white, middle-aged, Irish woman, so there is zero room for error in my tanning game. I leave this on for 2–3 hours, and double coat my nearly translucent getaway sticks. The results are flawless. And the fade is completely seamless. No leftover tan patches that need to be exfoliated off. Trust me on this. I you apply this properly, you will not be disappointed." —Mrs. B

Get it from Amazon for $8.47+ (available in eight styles).

Check out a TikTok of this mask in action.

Promising review: "I’m in my 40s and my thirsty skin LOVES this mask. Honesty, I don’t even want to write this review, because I’d like to gatekeep this mask so I can still buy it without it being sold-out or back-ordered. Despite my selfishness…just buy the mask. Your skin will thank me." —Laura

Get a four-pack from Amazon for $15.20 (also available in a 16-count). 

It's recommended to store this in the fridge to slow down oxidation and help the product last longer! If you use this in the morning, be sure to follow with sunscreen.

I've been using this product myself for the past couple of months (I gave it some time to see results), and *I* honestly want to gatekeep it — but I can't do that to you, dear readers. You have to be patient and use it every day (I use in the AM, following with sunscreen), but after a few weeks, I began to notice that my face looked noticeably brighter and glowier. While I wish the packaging was a dropper instead of a pump (for easier application), I've gotten such clear results from this that I'll definitely repurchase. 

Promising review: "I’m on my fourth bottle. I have tried several other brands, but they oxidize quickly. The pump keeps oxygen from getting in, which slows any oxidation. It works well and fades my brown spots beautifully. It also gives me a wonderful glow even after a freshly cleansed face. It has all the important ingredients without the [high] price. Love it!" —Shawny

See how milky and smooth it is on TikTok. 

Promising review: "Look, I’ve used toners that did less than my ex during our entire relationship. Watery nothingness that left me drier than a group chat with no tea. So when I picked up this pastel Byoma bottle, I braced myself for yet another emotionally unavailable product. But this? This is liquid therapy. A milky little miracle that swooped in like a skincare therapist and said, 'Let’s unpack that trauma... gently.' One pat and my face went from irritated tomato to glazed donut with a 401k. It soothed, it hydrated, it whispered, 'You’re safe now' to my broken moisture barrier. I don’t know what kind of barrier-repair sorcery they cooked up in the Byoma lab, but I suspect fairy tears and maybe some emotional intelligence. Redness? Ghosted. Dry patches? Left the chat. Me? Obsessed. Will I now irrationally panic when I’m halfway through the bottle? Absolutely. Will I gatekeep it? Also yes*." —Rebekeekee

*But they still wrote an Amazon review...and for that, we are grateful. 

Promising review: "As much as I want to gatekeep this product, I'm too much of a girls' girl and I can't. I don't know what they put in this product, but it has to be angel tears. I use it every night — give it a couple of weeks, and thank me later." —Dawn

Get it from Amazon for $12.79+ (available in three sizes and a two-pack). 

Reviewers with everything from thin, fine hair to 4c curls have reported positive results from this moisturizing formula, which is particularly recommended for folks whose hair is damaged from using hot tools, bleach, and the like.

Promising reviews: "I’m not going to lie; this product is actually really amazing. I wanted to gatekeep. I wanted to fake like it was trash so it would stay cheap lol — but it’s honestly amazing." —Nicole

"Wow! It's like Olaplex had a baby and this was it — but better. I decided to try this, I mean it's pretty cheap, so why not? And it blew my hair out of the water! My hair hasn't been this soft and shiny in years." —Barph

Promising reviews: "So good I wanna gatekeep her. Stunning color for us pale girlies." —Grace

"This stuff is no joke. I like to use one product for my full face for a quick makeup routine: as eyeshadow, blush, and some highlight all at once. When I tell you I need exactly two dots for my whole face, I couldn’t be more serious! Has a different, more glossy texture than a Rare Beauty blush, but the pigment is much stronger. Comes off very dew-y and kind of glossy but can be made matte with powder. The only thing I will say is that if you overwork it, there can be small lifted spots, which happened to me when I first tried it because I used too much then had to try to blend so much. Already purchased another color." —Oscar Julian Zapotitla

Get it from Amazon for $8 (available in 12 shades).

Promising reviews: "Definite gatekeep. I’ve never had a product that I liked so much that I wouldn’t want to tell people about. Two days in and my skin already looks so much better. I'm using it for extra moisture on retinol nights, and pairing it with hyaluronic acid and sunscreen on my morning routine. Only complaint is it's hard to spread." —julian

"Liquid gold! I’m obsessed with this. It’s one of the first products I purchased when starting my glass skin journey. Centella asiatica is known to calm sensitive skin, reduce redness and inflammation. My skin barrier was damaged from all the actives I used in the past. Since I started using this ampoule in the morning and night, my skin is a lot more hydrated and less red and irritated. It absorbs beautifully into the skin and doesn’t leave tackiness. My skin is left glowing after every use." —frugalANDfeminine

Get it from Amazon for $9.99+ (available in three sizes).

Check it out a TikTok of the E.l.f. mascara in action.

My colleague Emma is obsessed with this: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!) but it also comes in black and soft black."

Get it from Amazon for $8 (available in three shades). 

Promising reviews: "My all-time favorite base for my makeup. My boyfriend literally told me he loves how I always have this certain glow to my face. He doesn’t know it’s because I use this product. I really wanted to gatekeep this because it’s just that good. However, beware that it does not mix well with some moisturizers. For me it clumps up." —May Ann Henderson

"This is EXACTLY what I was looking for. I apply after moisturizer and makeup, highlighting under my eyes and brow bones. Not too sparkly, just makes me look like I’ve had enough coffee. Seems to last through hot and sweaty Florida days, so that’s a plus. I’ve tried other luminizers, and for me they are usually too sparkly or weirdly colored." —DLW

Get it from Amazon for $14.97 (available in five shades).

BTW, this is cruelty free and benzene free!

Promising reviews: "I almost wanna gatekeep. By far THE best dry shampoo I’ve ever used — not sure how this sorcery works, but I’m obsessed!" —Robertson

"I was looking for a dry shampoo that would be easy to use on the go for a trip I was taking. I had no issues taking this through TSA and it was so easy to use on the go. You literally just pat the poof on your scalp and then rub the powder in. I do have black hair so dry shampoo is usually very visible in my hair, but I didn't have any harder time than usual rubbing this powder in. It did a really good job of soaking up all the oil and giving my hair volume. I'm not a fan of the price for the amount that you get, but it is lasting longer than I thought it would. I would definitely recommend and will purchase again." —Teresa

Get it from Amazon for $11.70+ (also available in other shades, like dark brown and black, on their store page).

The kit comes with everything you need to apply these, including nail glue, a nail file, a cuticle stick, and an alcohol pad. Buff your natural nails to remove the shine, then apply glue to your natural nail and the artificial nail for the best grip.

Promising review: "I'm gatekeeping when it comes to all the mean girls, but these nails literally look like professional salon quality; you can't tell a difference at all! I'm buying more!" —Becca

Get it from Amazon for $12.79+ (available in 32 styles). Also, check out their adorable new spring designs!

I've been using the ChomChom for quite a while now, and I took the photos above (on the left) to show just how quick, easy, and effective this roller is. It took 10 seconds to rid my velvet couch ottoman (yes, velvet...a terrible cat owner choice, I know) of the hair my two gray kitties are constantly leaving everywhere. It takes a bit of practice to get the hang of using this roller — at first, I thought you only brushed down in one direction, and was confused why it wasn't picking up hair. It's important to do a push-and-pull brushing in *both* directions so it actually pulls the hair inside, which does require you to apply a bit of pressure. Afterward, you'll just dump out the hair that's been trapped inside. The ChomChom is best for large flat surfaces like couches and beds. 

Promising reviews: "Amazing, so good I want to gatekeep." —Raquel Gonzalez

"I have a short-haired cat and a long-haired husband, and now that I have this thing, I feel like I’ve discovered the secret to a hair-free life. I didn’t expect it to work as well as it does, on literally everything from the bed and couch to the rugs. It gets hairs that have been long since lost between the fibers of fabric that not even the vacuum can free. I’m in love with this thing." —Phox

Get it from Amazon for $24.99 (available in three colors).

Promising reviews: "I wish I had taken before and after pictures! In one week, I have noticed a HUGE difference! This is an amazing product! I just ordered the entire set. It's that good! I wish I could gatekeep it, but I have to share that this is one of my top purchases this year! I saw it on TikTok and LOVE IT!" —mellowery

"Try it, and you'll understand. I’ve used this for a while and understand why it recently went viral. I was gatekeeping for a purpose. It moisturizes my skin unlike anything else and has also helped to overall just even out my complexion. I use it after all my serums to really lock in the moisture." —Courtney TheTikTalkTherapist

BuzzFeed Shopping is service journalism first: Our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Jenae Sitzes is a shopping editor with over a decade of experience working in online media, covering everything from affordable beauty and unique home finds to genius pet products, and she's constantly saving interesting finds on TikTok (in *very* organized folders, mind you) to share with BuzzFeed readers. 

Note: Reviews have been edited for length and/or clarity.