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These 36 Beauty Products Are So Good You'll Look Like You Stepped Out Of A Dream
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. You're about to take the term ~glow-up~ to a whole other level. While this serum is designed to be less irritating, as with any powerful skincare product, it's important to start slow and patch test to see how your skin reacts. If your skin tolerates it, you can apply both morning and night after cleansing. Promising review: "Honestly, buy it. I was skeptical about this serum, especially since it’s such a large bottle for so cheap, plus this was a leap of faith for me since I do have sensitive skin. I’ve been using this religiously for over a week now, and even after the first day, I could see and feel the improvement of my skin. I went from having small red breakouts to clear, even skin almost overnight. I’m not even wearing makeup now because I love the look and glow to my skin. I don’t even do reviews, but this product deserves it 100%. I will be purchasing again. BUY IT!" —Boogs Oh! Anddd reviewers say they use this as a step in their double cleansing routine. What the heck is that, you may ask? Well, double cleansing is a method of cleansing your face twice — first with an oil-based cleanser, and then again with a water-based cleanser to help get all the gross stuff out of your pores. As a shopping writer, I am exposed to manyyy products on a day-to-day basis and let me tell you one thing: This is at the *top* of my list of favorite, most-used beauty products (and I'm saying this as an oily-skinned girlie)! This cleansing oil takes the definition of clean skin to a WHOLE other level. You can literally feel it pulling out all the gunk from your pores as you rub it around your face in a way that a normal facial cleanser alone could never do. I've been using it for a bout a year now (so I can def give the test of time stamp of approval), but even a week into using it, my skin was glowing all on its own like it never had before. Follow it up with a good cleanser, and you're golden. 😍 Promising reviews: "I don't need makeup remover wipes or a separate eye makeup remover because this product does the job for all of it! I've tried different products in the past, but this is the only one that has truly satisfied me. I'm extremely happy that I discovered this product!" —Perla Cuevas "I don’t usually leave reviews but this product is the best cleansing oil EVER !!!!! Worked flawlessly after first try and I can actually see the results immediately!! My gosh it’s light weight, smells relaxing. Massage it to your skin 5–10 minutes and you can see the magic. Will definitely add this into my skincare routine. JUST GET IT !!!!!" —Vince Check out this TikTok of the blush in action. Promising reviews: "Rare Beauty who? These cream blushes are soooo pretty! They’re super pigmented, so one dot on each cheek goes a long way. Can’t beat the price either." —Courtney Ann "My new favorite blush! It's very pigmented yet looks so natural at the same time. A little goes a long way; you only need one or two drops. I bought it for the first time a week ago and loved it so much I already bought it a second time in a different color." —Jess Get it from Amazon for $7.99 (available in three colors and two sets). Promising review: "I absolutely love this product! I've tried EVERYTHING, and this one actually controls my thick 3B curls. I scrunch this in last at the end of my hair routine and it withstands the Florida humidity! Also, it doesn't dry out my hair at all which is a huge plus. It's very thin and watery which makes it easy to scrunch in and evenly apply throughout all of my hair without having to apply very much. It leaves my hair soft! Fantastic quality and an even better price! If you have curly hair, give it a try!" —Dana Get it from Amazon for $4.22 (also available as a two-pack). Check out a TikTok of the Dae styling cream in action. Dae is a small business that specializes in haircare and styling products. Promising review: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos Get it from Amazon for $30 (also available as sets). I've been using this serum for about eight months now and cannot say enough good things about it. I got the "glow" serum (I love that there's different options for different skin concerns) and it continues to minimize my pores and makes my skin look plumped and radiant! Promising reviews: "Aesthetician approved! Been using this product for about four months and I’m loving it. There’s no smell and does not cause any redness or irritation to my face….and I have a sensitive face." —NOLA70 "Y'all, I just discovered this serum, and let me tell you, it's the real MVP! As someone who's been battling uneven skin and dark spots like a pro wrestler, this serum is the hero I never knew I needed. The rice water and alpha-arbutin? It's like a one-two punch of skincare magic! My skin is glowing like a firefly after a night out. And those pesky lines and wrinkles? They're running scared, girl! This serum is so lightweight, it's like wearing nothing at all. It plays nice with my sensitive skin and even looks fab under makeup. I'm talking glass skin realness! If you want a serum that's gonna make your skin look like a million bucks, get on this Beauty of Joseon train! It's a solid 5 stars from me. My skin has never been happier!" —Lunari Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II Get it from Amazon for $9.99 (also available in two other scents). Promising reviews: "This perfume smells sooooo good! It was a blind buy for me since I kept seeing it on my TikTok feed, and I’m so glad I took the plunge. I feel like a rich Auntie wearing this scent. I literally can’t stop sniffing my wrist. I’m gonna try the other scents and I hope I love them as much as I love this one." —Angie "I love this perfume! I asked a co-worker what she was wearing because every day she smelled magnificent, filling the office. I am now on my third bottle, always receiving so many compliments on my perfume! I have a variety of perfumes I’ve spent hundreds on. This one is my everyday go-to over all of them! Truly smells awesome!" —Janika C. Get it from Amazon for $25.30 (available in other scents and multipacks). Having written about *so* much K-beauty, I feel like I've written about every Korean product under the sun. However, this serum only recently came into my radar through a sample box — and thank goodness it did! Coincidentally, I received this just before embarking on a three-week European adventure and decided to take this with me. I have veryyy prone-to-frizz 2c hair, and through all of the different cities and varying climates, this serum kept my hair soft, silky, and (mercifully!) frizz-free. I dare say I'll be keeping this in my hair regimen forever. Not to mention, it leaves your hair smelling absolutely delightful! Promising review: "The scent is nice. I'd give this 10 stars if I could. I've been using salon products for over a decade, and this is way better. And cheaper. I've even gotten compliments on how silky smooth my hair looks. I put it on while my hair is wet, then again when I style, if my hair gets frizzy from my flat-iron, and to tame flyaways. It's my favorite hair product I own." —Amy Wilt Get it from Amazon for $12.26+ (available in two sizes, a mist style, and four other formulas). Like many of us on the BuzzFeed Shopping team, my colleague Mal Mower is a huge fan of this mascara: "It was one of my first BuzzFeed Shopping list impulse purchases! I was sold by all the wild customer images (it feels like this stuff makes lashes illegally long!) and positive reviews. I was *so* excited to get my hands on their brown version! I have naturally light lashes and red hair, so black lashes look really unnatural on me. I've loved using the brown and having a color that better complements my skin/hair. You can see my before and after photos above. This stuff is magic." Promising reviews: "The best I’ve tried so far, and I used Dior, Tarte, Too Faced, you name it. I always have a problem with brand-new mascara because they have too much product on the brush, especially in the first few uses, and my lashes stick together. I didn’t have this problem with this one. I could layer it without any product starting to fall off or my lashes sticking together. And I love that they don’t test on animals." —Detti Get it from Amazon for $4.99 (available in four colors). Check it out a TikTok of the E.l.f. mascara in action. BuzzFeed Shopping writer Emma Lord swears by this: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!) but it also comes in black and soft black." Get it from Amazon for $8 (available in three shades). Reviewers do say it has a bit of...spice...to it. So if you experience a tingling sensation, that's totally normal! Some people also said the closer you get to the bottom of the tube, the harder it is to get the product out — I recommend grabbing this squeezer to prevent that from happening! Promising reviews: "This stuff is magic in a bottle. I’ve been using it for three days and I swear my teeth are whiter and brighter!! The flavor is very intense, but I really like it? I love how tingly and spicy it is. Really leaves my mouth feeling super clean and fresh. I’m honestly obsessed." —Kaleigh Duncan "I have never had a toothpaste make my teeth slay this hard. They’re SO white. I was upset because I had been through so many teeth whitening treatments, and yet my teeth were still yellow and felt stained. It’s been a few days, and my teeth already look at least seven shades lighter. There are so many toothpastes that say 'whitening' and don’t do the job, but this one ACTUALLY whitens, which feels like a rare find. It’s also minty, and my mouth feels super fresh every time I use it. If you’re tired of having yellow teeth, this toothpaste is going to do its job and blow you away!! Never going back to any other toothpaste, I am too in love with these results." —Alexis Myer Bounce Curl is a small business that specializes in curl brushes. Check out a TikTok of the Edgelift Curl Brush in action. Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K Get it from Amazon for $29.99 (available in three colors) Y'alllll...when I tell you this powder does absolutely everything a setting powder should do, I'm not exaggerating. I was, indeed, influenced by TikTok to buy this (and it was actually somewhat of a ~gateway product~ for me — I started giving trending TikTok products much more credit after this). I've tested this out in all kinds of events and in varying different climates. I'm talking clubs, formal events, brunches, and anything from hot, humid days to cold, dry weather. This checked all the boxes every time: It kept my skin blurred all day, it didn't feel dry, it didn't get cakey, and it made my under-eye area look soft and *bright*. 10/10, no notes! Promising review: "My skin is on the oilier side, and this product saved my life, especially on camera. It is flawless, reduces shine, and doesn't make you look splotchy. It goes on flawlessly on top of my other products and feels so light. 100000/10. I've used so many powders, and this product makes your skin look airbrushed in real life." —Marissa Pizzuto Get it from Amazon for $19 (available in 13 shades, a larger translucent size, and a mini trio) Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie Check out this TikTok of the foundation in action. Promising reviews: "This cushion exceeded my expectations! The coverage is flawless but still feels light on the skin. It blurs imperfections and evens out my tone without looking cakey or dry. I love how long it lasts — my makeup stayed intact through a full day of errands and humidity. Shade #29 is a beautiful match for my neutral undertone, and the compact is sleek and travel-friendly. Definitely a new favorite in my routine." —Tina "I LOVE this mini compact, dries like a dream and really great for those who love minimalist makeup. It hides bags, blemishes, dark spots — you name it! No need to carry to my entire vanity on vacation, I’ll just be taking this and some setting spray. Skeptical at first trying Korean foundation on darker skin but it’s beautiful. Hope all tan baddies definitely give this a try! Looks and dries like healthy skin, doesn’t look superficial or textured and adds a healthy dew to the skin. As for longevity I believe a regular day of work and home it stays put and looks just as good as when you originally put it on. If you plan on sweating or working out of course use a setting powder upon application but it’s a dream to work with and easy for beginners in makeup." —Slinky Get it from Amazon for $25 (available in two sizes and 31 shades). In case you're not familiar with it, PA stands for "Protection Grade of UVA" and is a four-level rating system that's more common in Asia. In this case, PA+++ just means this product offers a high level of protection against UVA rays, which don't cause sunburn but rather cause the skin to turn brown. Promising review: "I've been using Missha BB cream for eight years now, and it's hands-down the best BB cream I've ever tried! What I love most is how lightweight it feels on my skin while still providing natural coverage that hides my redness and occasional blemishes without looking cakey. The staying power is impressive — I can apply it in the morning, and it still looks fresh by the end of my workday without needing touch-ups. After eight years of loyalty to this product, I can confidently say it's worth every penny!" —Daryna Get it from Amazon for $12.90 (available in seven shades). The shade range is unfortunately pretty limited for this product — if you're looking for another option in this price range, check out E.l.f's Camo CC Cream! Check out this TikTok of these drops being used for a natural makeup look! Glow Recipe is an Asian-owned business that aims to create fruit-forward, clean beauty formulas to incorporate into your skincare routine. Promising review: "I love this product with my heart and soul. I've been using it as a part of my skincare and prep routines for a few months, and my skin looks so natural, plump, even, and healthy. I'm ALL about a glowy, dewy, natural look and this product has helped me achieve that, plus it's a great serum packed with goodies that your skin will thank you for! It's definitely worth it. And I will always recommend this to anyone. I use it twice a day, in the morning as the last step before my makeup routine and at night before moisturizer! If using it during the daytime, don't forget to use sunscreen because its vitamin and natural acid contents make skin a little more susceptible and sensitive to sunlight! Hope this helps :)" —Andrea Velarde Get it from Amazon for $20+ (available in three sizes). Wear it alone or as a base for your makeup! The shea butter in it also gives it a hydrating factor. Check out this TikTok to see how it looks being applied! Promising review: "I’m obsessed with this product. I have fair skin but I use the deep shade anyway and it makes me look like I have a glowing tan. I get compliments every time I wear it. It is sparkly but subtle. If you don’t have time for a full face of makeup, this really pulls it together with just this one product — the sparkle adds a highlight effect and the tone warms up my complexion. Of course you can wear it as part of full makeup too. I will never go without this product again! Please make it forever!" —Elana Get it from Amazon for $8.53 (available in five shades). This Italian skincare brand is based in the Piedmont Alba and is centered around their most prized ingredient, white truffle (also known as the "underground diamond"). Promising review: "Love this spray that hydrates my skin and gives my makeup look the best it’s ever looked. I wear a lot of makeup on stage and I’m constantly sweating from all the dancing so this spray comes in clutch every time and keeps me going for hours. I like to spray it in between my makeup process and especially after powders. I’ve tried a lot of sprays and this is the one I reach for every time!" —Deniece Get it from Amazon for $16.99+ (available in three sizes). Eight Saints is a woman-owned small biz using only eight plant-based ingredients in their skincare products. Promising review: "Having intermittent bouts of eczema, and occasionally resorting to a topical steroid around the sensitive area near my eyes just felt dangerous, but that's the only thing that helped when the dryness became extreme. Enter Eight Saints. Within a few weeks, the gentle and effective potion started working their magic. And the scent? Dreamy. It's a little heavier, but not greasy and definitely soaks in nicely. I read that people commented about skin feeling plump, and I supposed that's accurate. I would also say my skin feels nourished from the time I apply til right when I wake up. It's nice finding a product and routine that relieves my dryness and I'm feeling confident that this new moisturizer is just what I needed. So far, it's a great combination for my skin. Thanks Eight Saints. I appreciate your commitment to creating a clean useful skin care line, and especially your Discovery Kit! I'd recommend Up the Anti, Cloud Whip, Seeking C and Night Shift, as these are the ones I like best. Definitely worth checking out the kit to see what works for anyone interested." —Amazon Customer Promising reviews: "I never write reviews, but this stuff is magic in a bottle. I'm a level 7 blonde with high level highlights and hair that loves to pull red. If my hair starts to look brassy, I use this and voila — looks like I just came out of the salon again. I'd love it even if it didn't make my hair feel soft, but it does that too! Please don't ever stop making this!" —scooptwins Get it from Amazon for $18.99 (available in three sizes). Check out a TikTok of this mask in action. Promising review: "Oh…my god….🤯 No scent. It starts milky white and turns clear. I left it on overnight , woke up, and I was shook!! Pores? Where? Dry patch? Where? Fine wrinkles? Whheeerrrrrre??? Put it on over my lips as well, and it almost looked like a had fillers. It was so plump! 10/10 recommend. Holy grail of face masks. <3" —Kichi Get a four-pack from Amazon for $19 (also available in three other styles and as a 16-count). Reviewers with everything from thin, fine hair to 4c curls have reported positive results from this moisturizing formula, which is particularly recommended for folks whose hair is damaged from using hot tools, bleach, and the like. Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB Promising reviews: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but it dries in under a minute and survives eating a cupcake, a Starbucks drink, and an entire evening out, no smudging, and has to be removed with a makeup wipe. Fantastic product!!" —Claire "Beautiful and soooo worth the money! Usually, I always purchase either Stila Cosmetics or Kylie Jenner, but both of those are very pricey and expensive, so I looked up matte lip glosses on Amazon and saw this and thought I would give it a try. I absolutely love it. Very easy to put on, does not smudge, beautiful colors, very very happy about the size of it! I went and purchased set B now because I love this product!" —Vickyy Get a six-piece set from Amazon for $8.99+ (available in 14 sets). Okay, so I've been using this serum every night for about two months, and all I have to say is this: It has shoved its way up to the top 10 beauty products I've come across as a shopping writer (out of the *countless* ones we test on this team)! I've tried everything from Grande Cosmetics' lash serum to good ol' castor oil — this one beats them all. Friends and family have interrupted me mid-sentence to ask what false lashes I was wearing and demanded I send them the link when I told them I had only been using this serum. I put my bestie (who has been a lash tech for five years!) on this. I apply a light coat of mascara, and the tips of my lashes literally brush my eyebrows. And since it's oil-free, it's super lightweight and causes no irritation to my eyes. It has 100% earned and kept its place in my nighttime routine. Promising reviews: "I know it’s expensive, but I went from puny lashes to nice full lashes after using this. I didn’t repurchase (I kept telling myself it was too expensive), but within a month or so, I was back to puny lashes again. Never again. I will always have this serum on hand. My lashes grew and filled out. I experienced no irritation, and it was as easy as pie to use. It’s unscented, and it feels like putting water in your lash line. But the magic? Undeniable. I love this stuff. Expensive but worth it. In the first week or so, you need to do it every day. After that? A couple of times a week to maintain. It’s SO good. I’ve turned my girlfriends on to it, and they feel the same. And for good reason. It works." —DC Get it from Amazon for $29 (available in three sizes). Promising review: "I was hesitant because I don't know the brand but for just a few times on special occasions I figured what the heck. I LOVE it!! It goes on so smoothly and so subtle. The brush it comes with is perfect for blending. I swirl it on shoulders and sweep my collar bone with the leftover product from the brush. Lasts all evening and never noticed any transfer. Overall, I'm pleasantly surprised with this product. I thought I'd use it only for special things but I find myself using it on a regular 'ol Tuesday at 2pm. I love it." —tracey audley Get it from Amazon for $9.99 (available in five colors). Promising review: "This is an excellent oil for your hair. You could use it anywhere on your skin too. I love everything about it. Texture, scent, performance. It’s top of the line holy grail for me. Thin, fine haired people may not want to use hair oils but people with thick and textured hair, this is an absolutely wonderful product and worth every cent. A bottle lasts a long time. Bonus: No nasty silicones." —Amazon Customer Get it from Amazon for $28+ (available in three sizes). A set comes with seven pieces and the colors?! *Chef's kiss.* From balayage to platinum blonde to ombre, you're sure to find your perfect match. Promising reviews: "I was super shocked at how nicely these were able to blend with my hair. I have 4c hair with a silk press. I’ve had them in for three days — I wanted an easy go-to look, and I wanted some highlights. I bought TWO SETS for volume. I love them. They don’t tangle up in the neck, and they stay soft! Love this hair." —Jermaine Williams "Better than Bellami!! I have $300 extensions that I don’t even wear as much as I do these ones. These are so soft, so easy to use, and the perfect thickness for everyday use. I will be repurchasing these whenever I need to re-up on extensions." —Lacey Get them from Amazon for $29.99+ (available in 10 lengths and 38 colors). Promising review: "Witchcraft in a bottle. I don't normally write reviews, but I am legitimately amazed by this product. I have been struggling with breakouts pretty badly lately and have spent tons of money on different products to help clear my skin. This is the ONLY one that made a REAL difference. I received the product right after I developed the worst cystic nodule I have ever had (and subsequently tried and failed to drain). It was so bad I didn't even leave the house except for work. I used this product before bed the night it arrived and the nodule was SIGNIFICANTLY improved the very next morning. I have never seen anything like it. After a few short days the nodule has almost completely disappeared (and is easily concealed under a bit of makeup) and the rest of my face has almost completely cleared." —Randi Get it from Amazon for $19.90+ (available in four styles). Promising review: "These have become my FAVORITE lip product. They feel like silky jelly on your lips. They don’t dehydrate them or dry them out. They give a gorgeous plumping effect that makes them look bigger and fuller. The colors are nice. I have three different ones and use them all regularly mixing them with lip stains and lipsticks for fun. They combine nicely with other products but again, the fact that they don’t dry my lips out is great!" —Alyssa C. Get it from Amazon for $9.99 (available in 21 shades). Promising review: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia Beverly Hills, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this stuff holds every hair in the place you brush it." —Bailey M, Deacon Get it from Amazon for $4.99 (available in a one- or two-piece set). Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. Product is soothing, gentle on my skin (have extremely sensitive skin), no strong smell, cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El Get a pack of 70 from Amazon for $18.90 (available in six other styles). Promising review: "This is my fifth color. This is the best thing to happen to makeup. I can do a smokey eye or a natural one in under a minute. I suck at makeup. This makes it so easy. I am also 51. The Coco color has some shimmer. It does not crease or define my wrinkles. Putty and Clay are amazing." —kristyn Get it from Amazon for $9.50+ (available in 53 colors). Apply generously to pre-shampooed, towel-dried hair. Leave up to 10 minutes, depending on desired intensity. Rinse, style, and that's it! Promising review: "Silky chocolate hair — I can’t get over how soft my hair is! It’s been very humid, and my hair is still so silky. Color-wise, it is a subtle change. My ends used to be highlighted, and I use this to deposit some color when my toner starts fading. It is more of a reddish brown, but definitely brown and very rich. I didn’t use gloves and didn’t have any issues with staining after a couple of hand washes. Highly recommend for frizzy, dry hair that needs a touch of color." —Michelle Holland Get it from Amazon for $26.50 (available in 10 colors). Aesthetica Cosmetics is a small biz based in Miami that makes vegan, cruelty-free makeup products and tools. Promising review: "I was super skeptical because I love the OG beauty sponge. I had tried other alternatives before and hated them. *This* one has that same soft, squishy texture as the OG. When you wet it, it expands and stays soft and bouncy like the OG. I’ll say that one difference I note that this one is sliiiightly softer when wet, but that does not bother me. I wash mine after each use and do find I need to squeeze it/wring it out a bit more. Really glad I tried this because at this price, it’s easy to justify buying more frequently and not risk germs/bacteria." —PC Get a pack of five from Amazon for $7.95 (also available as a two-pack). * TikTok Beauty Products You’ll Use Every Last Little Drop Of * Helpful Products For People Who Think They Suck At Makeup * Beauty Products So Good, Reviewers Say They “Can’t Live Without” Them * Sensitive Skin–Friendly Beauty Products You’ll Be So Glad You Own * Korean Beauty Products You Probably Haven’t Heard Of Yet But Should Totally Try This Spring * Problem-Solving Beauty Products For Those Issues You Didn’t Even Know Had Legit Solutions * Beauty Products That'll Help With Upkeep Without Costing A Fortune * Beauty Products That Work So Well, Reviewers Called Them “Wizardry,” “Sorcery” Or Just Plain “Magic” Plus, cosmetic bags, concealers, waterproof mascaras, and finds from Sephora, Soko Glam, and Ulta. Reviews have been edited for length and/or clarity. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Gabriela Manjarrez is a dog mom, coffee buff, bookworm, fitness class enthusiast, and beauty connoisseur (with a special place for K-beauty in her heart). When writing posts, she's probably going down endless rabbit holes dissecting user reviews, reviewer pics, and TikTok reviews...and then continuing to scroll on TikTok and forgetting why she was there in the first place.
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