Intuit Inc. (NASDAQ:INTU) is one of the 10 Most Profitable S&P 500 Stocks to Buy Now.

On March 19, 2026, Morgan Stanley elevated Intuit Inc. (NASDAQ:INTU) to a Top Pick within its coverage, maintaining an Overweight rating and a $580 price target. The firm said valuation appears attractive and pointed to two upcoming product cycles that could drive revenue acceleration, adding that fiscal Q3 results may provide clearer visibility into tax-related momentum and potential estimate revisions. Morgan Stanley also noted that recent web traffic trends suggest improving business activity.

On March 16, 2026, Intuit announced that its founder and executive leadership team had terminated all pre-scheduled stock sale plans under Rule 10b5-1. The company also reiterated plans to accelerate share repurchases, with up to $3.5B remaining under its authorization as of January 31, 2026. Intuit repurchased $1.8B of shares in the first half of its fiscal year, representing a 40% increase from the prior year.

Earlier in the month, Rothschild & Co Redburn upgraded Intuit to Buy from Neutral and raised its price target to $700 from $670, citing potential upside driven by the company’s core products. The firm said QuickBooks and TurboTax are among the “most resilient to AI disruption risk,” supported by strong data advantages and network effects, which could support sustained growth.

Intuit Inc. (NASDAQ:INTU) provides financial management, tax, and compliance software solutions across consumer and business markets.

While we acknowledge the potential of INTU as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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