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Promising reviews: "I absolutely love this product. Now I’m able to light candles where the candle wax has melted down, and it’s hard to reach inside the jar. I also love the fact that you charge this with a USB cable, and the charge lasts for a long time. It has indicator lights to let you know how much of a charge is remaining. I’ve only had to charge it once since I purchased it. Very durable and a great value for the price. I definitely recommend this." —Cassandra S. 

"Another product I got from TikTok. It’s a necessity. No more struggling and almost burning yourself. Stays charged for days. A week at most if you use it frequently." —Nijada

Get it from Amazon for $15.29+ (available in eight colors and two packs). 

Check out a TikTok of the hair ties in action. 

Promising review: "I love these! These add the cutest touch to any outfit. They make you feel better about wearing a hair tie on your wrist. And they function great as both a hair tie and a bracelet! Not too tight to wear as either. Love them!" —Tiara Scheurell 

Get a set of 20 from Amazon for $5.99 (available in nine styles). 

Check out a TikTok of the Bella toaster in action. 

BTW, Bella has an entire line of compact kitchen items that you should *definitely* check out if you're looking to save space, but don't want to sacrifice on aesthetics. The color options are ridiculously cute!

Promising review: "The narrow width of this toaster helps free up real estate on my small countertop, plus it accommodates two slices of toast, English muffins, or bagels as well as a regular-width toaster. It comes in a beautiful teal color, which I love. And the three toast levels ensure you don’t burn food, and the quality of the toast is just right, from light to brown. I highly recommend it!" —Joyce Hill

Get it from Amazon for $24.98 (available in two sizes and five colors). 

You can also use it to detangle hair from the bristles of your hairbrush.

Promising review: "Between myself (medium long hair) and my overly fluffy cat, a lot of hair and fluff was continually getting caught up on the roller brush of my vacuum. I dreaded vacuuming because it took so long to pull and snip the hairs wrapped up on the roller brush out with scissors. Not anymore! This silly, little, inexpensive thing works great! Super quick to remove all the hair/fur — in virtually a minute, then back to vacuuming with my lovely Miele vacuum." —MKS

Promising review: "I was hesitant to buy this, but I absolutely love it! It keeps my drinks cold for hours, the ice stays solid without watering the drinks down, and it prevents condensation. Perfect for iced coffee, soda, or any glass cup. The patterns are adorable as well. I loved it so much I had to order another for my other car!" —Marta

Get it from Amazon for $16.99+ (available in five sizes and tons of styles).

Promising review: "These are so, so soft. I tuck them under my breasts and then ease my bra on top, and they stay in place all day. At the end of the day, they might be very damp, but my skin is comfy. Also, I'm able to rotate through them, letting them dry in between, and get a good three uses out of each before I wash them. Even then, they don't smell. Hand washing is best, but I've washed them with a mesh bag, and they were mostly ok. Easy to smooth out. I've also worn these without a bra. I needed to adjust them a bit, but I have never lost it. (My bra size is about 38 DDD)." —Leigh B

Get a pack of three from Amazon for $14.99+ (available in four sizes and three colors).

This tray is designed to make cubes that will fit in 30-oz. and 40-oz. tumblers.

Promising review: "I use these in my BruMate and Meoky cups, and they fit perfectly. I always struggle with getting my straw through the ice and in the middle so the lid will close. These ice cubes stay on the edge of the cup and allow plenty of room for the straw." —sarah schultz

Get it from Amazon for $14.88+ (available in two sizes and six colors).

Reviewers with various hair types say that this stick works wonders — from straight and thin hair to thick and wavy hair, and various curl patterns such as 2b–3b and 4a–4b.

Promising reviews: "Very good for oily hair. This worked really well. I was afraid of it making my hair look oily, but it didn't. It put down all my baby hairs too. I work during the day for eight hours, and there is only a small difference you can see from the beginning of my work day to the end. It is very strong because I am moving all day, too."  —Margo

"I saw this on YouTube and immediately wanted to try it. I have curly hair, which I love, but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don't want to stay in place. I’m not a fan of hairspray, and this even smells nice. I believe it’s a light coconut smell. Overall satisfied, and you don’t need to use much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days." —Blanca Perez

Get it from Amazon for $7.18 (also available in multipacks) 

Promising reviews: "I have gotten so many compliments on this without my guests knowing a litter box is inside. It elevates the aesthetic of my living room, and it makes having an indoor cat look classy and clean. Highly recommend!! Your cat will love it too!" —Savanna Ogilvie

"I agonized over which cat furniture to choose to hide my cat's litter box when moving to a smaller apartment space...I am happy I went with this one, which looks really nice. The instructions were surprisingly good and easy to follow; putting it together was simple. You can put the door on either side, and you can also leave out the middle part to fit a larger box." —Wynne

Get it from Amazon for $99.99+ (available in three styles and eight colors).

Bed Corner Labels is a woman-owned small business based in Hermosa Beach, California.

These labels can be left on sheets while they're in the washer and dryer. They can also be detached and reattached a limited number of times.

Promising review: "They're easy to attach to sheets and look better than the safety pin I was using to designate the long side of my king-sized sheets." —ESimms5555

Get four labels from Bed Corner Labels on Etsy for $11.69+ (available in larger sets and nine styles).

Promising review: "I used this spatula to entirely use up a glass jar of foundation. I got four full-face applications out of the remainder that wouldn't come out before. It's flexible to reach the corners and long enough to reach the bottom. Since I won't need it for foundation for a while, I may use it to more hygienically scoop moisturizer out of a jar instead of using my hands." —J fox

Promising review: "Like you, when I first came across this, I was hesitant because of the price. It's a bit steep, I thought to myself. But then, after another night of bathtime with two towels on the ground to soak up the water my child had splashed all over, I took the plunge and bought it. And definitely worth it a million times over. My child LOVES the extra space for toys, and I love the water staying in the tub. I definitely and highly suggest buying it. You won't be disappointed! Or your child!!" —Brianna

Get it from Amazon for $59.95 (available in four colors).

Promising review: "I have trivets. Several of them. But when I need them, they’re never there! I have to dig through my drawer just to locate one. Then I see this. What an amazing concept! They look cute on my counter or table. They’re easy to use! Pull one off the 'tree' and set it on the counter/table. If it gets dirty, just wipe it down and put it back in the tree. Honestly, I love this tree and all its 'branches!'" —Cynthia Lancaster

Get it from Amazon for $27.99 (available in beech and walnut).

Sink Topper is a small business that specializes in household-friendly organizing mats. 

Promising reviews: "Worth every penny! I was about to buy a brand new vanity! This product saved me over $1,000 bucks!" —Barbara Mulvey

"Came across this on IG, and immediately went looking for one. It's very well designed in terms of stability, so as long as you obviously put your heavier items along the perimeter, it's super sturdy. I'm moving, and there is no sink space at the new place, so this is simply a godsend (especially with the hot flat iron issue and not wanting to burn the sink). The faucet gap is perfect, so if anyone needs to use the sink while you're getting ready, you don't have to move everything. It's just a really solid product, and I'm glad I came across it." —J Kit

Get it from Amazon for $27.39+ (available in two sizes and seven colors). 

Check out a TikTok of the drink dispenser in action. 

Promising review: "Super happy with this purchase. Our two little ones (5- and 3-year-olds) can now easily fill their own drinks. We also purchased a dual cereal dispenser from Amazon, so now the kids can get their own breakfast cereal with milk!" —April M. Ramos

Get it from Amazon for $14.99 (available in four colors and in multipacks). 

Alleyoop is a woman-owned small biz that takes "beauty efficiency" to a new level. Most of their products are compact and have several functions!

Promising review: "It's a staple for my work makeup routine...The angled brow brush is great for using with a brow pomade. The eyeshadow brush is surprisingly versatile! I can do an outer corner shade, middle shade, inner corner shade, and the lower lash shade as well. I used a clean makeup-removing cloth that is perfect for switching colors and also keeps my brushes soft and pliable... The sponge is great for blending out eye primer, but it’s advertised as being best used for blending concealer, and it nails it." —Ayndie

Get it from Amazon for $24.99; available in two styles) or straight from Alleyoop for $25.

These also work great for wired EarPods!

Promising review: "Do not hesitate to buy these. My AirPod Pros were constantly falling out my ears, and it was so annoying. These anti-slip ear hooks are a lifesaver. Do not hesitate to buy them, because they work. They help my AirPods stay in place, and I don't have to worry about losing them anymore. The pack includes three pairs of replacement hooks and a cute little carry pouch." —Simone

"Finally, something that actually makes my AirPod Pros stay in! I was hesitant to try at first, seeing as they’re made of a silicone material. But they fit, and my AirPods stay comfortably in my ears. I danced, I ran, I jumped, I talked, and they still stayed in. I love that they come with three pairs, so there are plenty of backups. Great product and a great price!" —Chad Johnson

Get a pack of three from Amazon for $15.95 (available for AirPod Pros Gen 1, Gen 2, and Gen 4).

Stretchlace is a US-based small business that specializes in elastic shoelaces. 

Promising review: "I saw these on Shark Tank, so decided to try a pair. They are AMAZING! These are in shoes that I wear for workout classes that involve plenty of stepping and cardio... my shoes do not slip or feel loose at all, but stay as snug as if they had traditional shoelaces. No more loose shoestrings, no more tying, and untying. What a great invention! Hey, you little kids with Velcro fasteners, move over! Grown-up laces are here!" —Leah

Get them from Amazon for $10.99+ (available in nine sizes, 15 colors, and in round laces). 

Promising review: "In a family of six, there are always SOME who don't like what everyone else is eating. This is a pan where making three different kinds of lasagna doesn't require much, if any, more effort than making a single lasagna with the same dimensions. It takes the same amount of time to layer the noodles and the same amount of time to build the things, but you have three different builds to satisfy those darned picky kids. Or hey, go adult gourmet in a way that Olive Garden cannot. What's fun with this pan is that it's not just lasagna. I tried making bread with it to good effect. Yeah, the loaves looked a little weird, but I DON'T CARE. I did it, and that's all. It gives me what I prize most in cooking gear...versatility. Easy to clean, certainly...and nonstick, though that requires a little care (use wood, not metal utensils). With proper care and feeding, these are made to last pretty much forever. I love it." —J. Tant

The high-density sponges are squishy on the inside with an emery layer on the outside. They can be cut into smaller chunks for cleaning nooks and crannies. 

Promising review: "Nice and thin. You'll find so many more uses for these around the house than just getting stuff off the underside of cookware! I had hard, scaly water deposits on the glass surrounding our powder room faucet (one of those fancy, highfalutin modern-looking things). I've tried everything for four years to get this stuff off. One day I thought, maybe I'll try my sponges. Took it all off super easily!!!! The faucet looks new. My only rec is to spot-test your item first before using it because it will scratch certain surfaces if you scrub too aggressively (for example, it gets the burned-on, weird stuff off of the bottom of my fave Our Place pan, but I rubbed too hard in one spot and it took the color right off lol)." —Hoarder

Get an eight-pack from Amazon for $7.99+ (available in two sponge thicknesses).

Promising review: "Oh my goodness. This light switch is the best. Got it for my 89-year-old aunt to use with her nightstand light. I affixed the control button to her headboard. The push buttons are large, and that makes it perfect. Thank you!" —Karla

Promising review: "Very, very nice. I am a renter, so putting a huge hole in the wall to hide my wires was not going to happen. After searching for something that could help with the look of the wires in my living room, I was glad to have come across this socket! I love it. I just installed it last night, I’m extremely happy with the look, and the adhesive works really well. I highly recommend it :)" —Nlizr

Get it from Amazon for $27.95+ (available in four different lengths).

RobeCurls is a woman-founded small business that specializes in heatless hair curling tools. This rod is designed to work with all hair types. 

Promising review: "This is the second one I've bought, I used it so much I wore it out. I've tried various other heatless curlers and other brands, but this one, by far, gives the best results and is the comfiest to sleep in. I put a little curler cream on damp hair before putting in the curler before going to bed, and my very fine hair that can't keep a curl can keep a beautiful curl for 10+ hours. Photos attached are after taking out the curler, and my natural texture beforehand." —Amber phillips

Get it from Amazon for $27.99 (available in eight colors). 

Promising review: "This is my second one! Love it so much since it can keep my necklaces safe and untangled with its strong magnet. Safe me so much time layering all the necklaces I have. Literally takes one second to put on!" —Nichole Li

Get it from Amazon for $15.99+ (available in gold, rose gold, and silver, and with two or three clasps).

Slobproof is a small business that specializes in home improvement products. 

Reviewers also love these for doing detail work on painted designs and murals! As an added bonus, these are totally airtight, so the paint in them won't dry out if you don't finish up the paint in the pen all at once. 

Promising review: "These are genius! They work so well and make it no hassle to quickly retouch small areas that get scratched up. Never knew something like this existed, and now I am in love with them!" —Jeff

Get a pack of two on Amazon for $14.99 (also available in a pack of five).

Elypro — the creator of this nifty product — is a small biz!

Promising review: "I came across these in an Amazon review on TikTok, and I just had to have them for my mugs. I have a lot of mugs, but no space. I didn’t want a hanging mechanism for the mugs, I just needed a way to stack them. This is such a great product to help stack mugs. They’re easily adjustable for any size mug. They don’t topple over; they’re very sturdy. One of the best space savers I have in the kitchen!" —Magdalynn Tibbetts

Get a set of six (to organize 12 mugs) from Amazon for $22.99 (available in three colors). 

Promising review: "I was amazed how real this looks, even side by side with the real thing. Of course, when you turn it over, you can see the compartment, and you will have to add weight if you want it to feel real, but just sitting in the pantry, it looks real!" —Brenda

Get it from Amazon for $8.49+ (available in nine styles).

Tech8 USA is a small biz based in Austin, Texas.

Promising review: "Like everyone else, I stumbled upon this product because of a TikTok I saw. Setup was extremely easy, and I'm pleased to say that my Teams green light is on all the time now. Workers of the world, unite." —Amazon Customer

Get it from Amazon for $19.99+ (available in five styles). 

P.S. These covers fit standard-size pillows!

DryZzz is a woman-owned small biz founded by two sisters in Miami, Florida.  A portion of their proceeds goes to Sofia’s Hope Inc. to fund pediatric cancer research. 

Promising review: "This company is absolutely amazing and the pillowcase is genius! ...the pillowcase is hands down the best I have ever used! I always take night showers and go to bed with wet hair. I've used a towel over my old pillowcases for years, and I always wake up with a damp pillow and the towel on the bed. With this pillowcase, I don't have that problem! The microfiber side absorbs the moisture from my hair...I will never go back to a normal pillowcase again! I never write product reviews, but I just had to with this product. It was that good! Basically, BUY THIS PILLOWCASE!!!!" —Kristen Chorney

Get it from Amazon for $35.95+ (available in two styles and three colors)

Promising reviews: "I ordered as a cat water dish, knowing cats don’t like bowl edges touching their whiskers. This is such a stable, wide, clean bowl that keeps water cold! She had a kidney problem, so I was trying to encourage her to drink. I also ordered a fancy cat fountain at the same time. She plays in the fountain but drinks from her bowl!" —Linda A. Bonness

"The Coldest Dog Bowl is a game-changer! Its stainless steel construction is not only sleek but also durable, ensuring longevity. The nonslip base and no-spill design make mealtimes a breeze, and the thoughtful insulation keeps water cooler for longer. I highly recommend it for pet owners seeking a stylish, functional, and pet-friendly bowl. I would buy another one in a heartbeat." —Jenni

Get it from Amazon for $19.99+ (available in five sizes and 17 colors). 

Check out a TikTok of the food cubby in action. 

Food Cubby is a small business specializing in family-friendly kitchen accessories. 

Promising review: "I love these! Even as an adult, I hate my food touching. Thought they might keep things apart, but not juices or things, but they really stick to the plate, and the meat juice doesn't run into the salad. It saves me from having different plates for each food. I wish I had these a long time ago." —Superbeckee 

Get a two-pack from Amazon for $14.99 (available in green and clear).

Promising review: "I have a pillow-top and pillow-bottom queen-sized bed that is a little too small for king sheets, and with queen sheets, I have battled to keep the sheets from popping off. I have tried everything! I was about to try to customize some king sheets because it was so frustrating. Then I saw this product advertised on Facebook in one of those posts about the amazing products that people love. So I figured it was worth a try. It works. I was shocked. My sheets have not popped off once. I ordered this in February, and it is May now — and they have not popped off once! They used to pop off EVERY...SINGLE...NIGHT. To say this is life-changing is not an exaggeration. Such a relief to be able to sleep through the night without ending up in rumpled sheets." —TinkerbellAPixie

Get a set of four from Amazon for $13.99 (available in three colors and two sizes).

These liners can fit any round and oval-shaped slow cooker between 3–8 quarts.

BuzzFeed Shopping editor Elizabeth Lily LOVES these slow cooker liners and says: "I always keep these in my kitchen cabinets on the same shelf as my Ziplock bags because have you ever tried to clean out a slow cooker? Yeah? OK, you know what I'm talking about. It's super cumbersome! I used to *not* use my slow cooker because I dreaded the cleanup. These totally solve that! And no, your food won't taste or smell like plastic because of them. Granted, they're not the most sustainable solution, but they're incredibly helpful."

Promising reviews: "Well worth the money for a family with different competing dietary restrictions. These work really well! I can cook vegan and meat dishes for the same family meal, with minimal cleanup in between. It's also easy to lift out leftovers in the liner, to save all of the sauce with the main ingredients." —FSW

Get a box of six liners from Amazon for $3.89.

Promising reviews: "I absolutely love these liners. I love the fact that you get three in the package, so you don’t have to immediately wash the one you’re using before you reuse it. You can just simply use one of the other two; this was a brilliant idea." —Roxanne C 

"These are nice silicone liners. They fit our 5.8-quart Cosori air fryer perfectly. They’re easy to clean and can be washed in the dishwasher. They also make the cleanup of the air fryer easier. They’re perforated, so you can still make food crispy." —Terry R. Nye

Get a pack of three from Amazon for $13.99+ (available in three sizes, two shapes, and in a collapsible basket version).

Promising review: "I love this product. I ordered a medium at first, and it seemed to work fine for our two dogs (Australian shepherd mix and lab mix). The medium was a little small for the Lab, so I ordered the large. The large is easier to fit her paws into, but it's harder to use because it's much bigger (which was expected). They both work, and we absolutely love how clean it gets their paws. We were shocked to see how dirty the water was. This saves us so much time from wiping their paws with wet towels and then drying them. You do still have to dry their paws, but if they happen to slip away, you just have to deal with a wet floor and not a wet/muddy floor. I definitely recommend this product to everyone who has a dog." –Amazon Customer

Get it from Amazon for $18.65+ (available in three sizes and eight colors).

LightDims is a small biz based in Las Vegas.

Promising review: "I've been looking for something like this forever. I have a hard time falling and staying asleep when there is any bit of light in my bedroom. Especially the lights on phone chargers and my fan. Stumbled across these in a BuzzFeed article and figured, what the heck. They came quickly, and I immediately put them to use. As the instructions state, you do have to use more than one, depending on how much light you want to dim. I am not disappointed. Would highly recommend and will buy again." —Kindle Customer

This set includes five microfiber duster sleeves you can wash and reuse as well as a tiered plastic base.

Promising review: "OK, I'll be honest, I ordered this because of the price. After reviewing several other options and having been disappointed with previous dusters I've had, I figured why spend more money on something that isn't going to work? So I ordered the least expensive option, but WOW does this little tool rock!!!! It's very easy to use and clean. It does a fantastic job of cleaning and dusting the blinds and gets ALL of the crud off of them. My blinds haven't been this clean since the day they were first installed. VERY happy with purchase." —Amazon Shopper

Get the six-piece set from Amazon for $6.99 (available in two handle colors).

Reviews have been edited for length and/or clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Amanda Davis (she/her) is a Shopping Editor at BuzzFeed who specializes in many topics, including beauty, fashion, home decor, and her personal favorite — small businesses.