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29 Hidden Gems On Amazon That You've Probably Never Heard Of
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. So many goodies, including new Nerds *Juicy* Gummy Clusters, dryer balls that smell like Anthropologie, and a sticker activity book that'll turn your brain off. It’s easy to get stuck in a scroll hole of the same viral products, but we’ve unearthed some soon-to-be bestsellers and unique hidden gems that you'll wanna share with all your friends. Ahead, you’ll find everything from whimsical home decor like flower diffusers to smart travel accessories and supportive swimwear that reviewers swear by for their next big trip. The kit comes with three dryer balls and a bottle of Volcano laundry fragrance oil that you dab on the dryer balls. Promising review: "These are awesome wool dryer balls. Plus, the olcano scent is so amazing. It’s a 10/10 in the smells so good category. I think that pretty much warrants the higher price of the item. I would recommend this product to anyone who has to do their own laundry." —Fight4Dorne1 Promising review: "This is very cute. It comes with more than enough sticks, so I had to take one out. It could always be used with even fewer sticks for the looser look. The aroma is nice. I got the linen one in my water closet, and it scents the entire bathroom. Even in my bedroom, I can smell it. It is not overly strong, though. Just right." —Julie A Price: $12.34+ (available in five scents) Promising review: "I’m 67 years old. I’ve been working out daily for over two years, and needed to increase the challenge just a bit. I was glad to find an adjustable vest that starts at 4 pounds. I’ve used it at that weight several times while doing high-intensity interval walking workouts. The vest is comfortable and does not put a lot of pressure on my shoulders. It is easy to put on and take off. The plastic buckles on the sides are large and sturdy. The straps are quite long, so I know they would fit a wide range of sizes. It has a large front pocket for personal items. The Velcro used to close that pocket and the pocket for the additional weights is quite strong." —K Soles Price: $17.98+ (available in three weight ranges and seven colors) Promising review: "This charger is super dope. The design is sleek and minimal, and it charges faster than I expected. My phone locks in magnetically with no issues, and it’s perfect for a desk, nightstand, or travel since it folds down easily. I like that it handles several devices without feeling bulky, and the included adapter actually delivers on the fast-charging promise." —Kevin Camelus Price: $28.99+ (available in three colors) Promising review: "This hair mask leaves hair much softer and more manageable from the first use. It helps reduce frizz and provides hydration without weighing it down. The scent is not too strong, and the texture lasts a long time. The price is fair for the quality." —Keyla Gonzalez Benoit Promising review: "Literally LOVE this one!! Can’t wait to wear it on my honeymoon. It is going to be so cute at the beach. I also love that the top is a halter; it makes it easier when I want to tan without the tan lines. The swimsuit is true to size and even holds the girlies up well!" —Lauren B. Price: $36.99 (available in women's sizes S–XL and nine colors; this plus-size option is similar!) Promising review: "Aquatic therapy was a strange request from my rheumatologist, but having fibromyalgia and no other choice, I started working out at the pool. Eventually, I noticed that my skin was getting more brittle (surprising because I have very soft skin) and also itchy. Got this soap and instantly felt relief from the texture. The exfoliation part of this soap removes the chlorine from my body with ease, and while there is the aspect of the grains in the soap, the rich texture is a relief for any dryness or sun I got. And how cool is the dual aspect of both thick and thin layers of the soap? Haven’t seen anything like it before, very much worth my money, and I honestly never have regretted buying it!! Works great." —L Promising review: "These nail stickers are sooooooooooo cute!!!!!!! The stickers are super thin and of good quality! It could be easily removed from the sheet using the tweezers given in the package (as long as you get the hang of it, it might take one or two tries), even if you accidentally stretched, bent, or pulled the clear edge part of the nail stickers, it is barely noticable after putting on one or two coats of clear top coat. The package contains two sheets of stickers, one with solid mouth colors and the other has half clearish, Jell-O-looking mouths. (The one I used on the picture is the Jell-O mouth one.) It also comes with a tweezer that is easy to use after getting the hang of it. Definitely worth the price!!!!!" —Angela W. Price: $7.95 for 50+ stickers (available in two other styles) Promising review: "I love it. I brought it for my desk, and I’m in love with my little froggy. It comes already assembled. The color is true to the picture, and it is just so cute! It even rocks back and forth, which is fun and useful when you need to fiddle with something." —Amber Price: $8.99+ (available in five styles) Promising review: "Absolutely love these. My daughter’s toilet was missing the original caps, so I thought I would give these a try. They are so nice looking!! She loves them. Great quality and fits perfectly over the screw. Going to buy some for my bathroom now! Buy it, you won’t regret it." —Valentine Girl Price: $15.58 for a pair (available in seven other styles) Promising review: "Bought for a whimsical, cottage-y themed apartment, as a desk/slide table lamp. The neck is adjustable, so you can shape it and point the light where you need it. The light color can be cool or warm, which is very versatile. Warm for ambiance, but cooler and brighter for actual task work. The shade is plastic, not glass. But I don't see an issue with that. If it were glass, I might not feel comfortable moving it around as much. It's sturdy and useful as well as looking cute." —A.K. Price: $25.99+ (available in eight colors) Promising review: "I'm actually extremely happy with these! They're great and seem like they'll hold up for some time. Might handwash them just to be extra sure that they don't fade or anything. Overall nice!" —Mirtha Price: $12.99 (available in seven other prints) Promising review: "Purchased these for my family to use at the food and wine festival. Personalized them with my Cricut and they came out so cute. Packed perfectly in a bag and then used them all day to hold drinks and small bites." —kristine Get a four-pack from Amazon for $10.79 (available in five colors). Promising review: "Listen, I don't even like the Nerds clusters, and these are soooo fricking good. I got them for a party, but we ate them all beforehand. Wish I could find these in stores, but I'm glad I got them bc they're def my new favorite candy." —Ariel Price: $3.99+ (available in four flavors and multipacks) Promising review: "Wonderfully simple item to keep my lids from moving in transit. Honestly, something I never thought about until I needed to transport food for a function.Saved my car from being covered in beans. 10/10." —Flash Price: $7.99+ for two (available in six color combinations and a four-pack) Cincha is a small business run by a couple, Ash Sharma and James Baker, who were inspired by their own travel struggles. With every travel belt purchased, Cincha donates 100 airline miles through the nonprofit Miles4Migrants, an organization that uses those donated miles to help reunite and relocate separated families. Promising review: "No more tote bag slipping off the suitcase. Throw it inside the tote to corral through security. ID is handier than in a separate wallet too — one zip access. Well made" —Karolyn Jones Price: $49.99 (available in black and cream) Promising review: "This claw clip beats them all! The shape is perfect, and it makes sure the claws don't dig into your head. The squishy but still firm design is also absolutely genius. I have already accidentally stepped on mine, and it didn't break! Finally, I can stop worrying about it breaking in my bag. I also have very long hair, so I was worried it might not hold it all; however, it really does stay in all day!! I am absolutely blown away by these, and I will never be able to buy another brand again. Thank you to the creator!!!" —Linn Erle Kløfta Price: $24.98 (available in nine colors and multipacks) Promising review: "Banjo design is top-notch! Also, the song is the same from the Hallmark ornament ($55!!)" —Lucas Ross Promising review: "The best thing ever. It's literally the coolest, cutest thing I've ever owned. Very chonky, shaped by the Gods themselves. Definitely would recommend." —Allen Price: $9.99 (available in six colors and two styles) Promising review: "This is a lovely teapot. I purchased it for a ladies' tea. It's a nice art piece, and I got lots of compliments. And it's so affordable." —pricebroker Price: $43.99+ (available in two colors) Promising review: "This is such a great shampoo for both our sheltie and our beagle mix. It works great on both lengths of hair, and the lavender scent lasts so long!! They smell amazing, and stay clean for like a week, even with playing outside every day. It also keeps our sheltie’s long fur shiny and detangled. I recommend this to all of our friends with dogs." —Rachel Middleton Get it from Amazon for $13.99 (available in lavender or baby powder scents and with or without a brush). Promising review: "OMG! Great quality, took it on a couple of international trips to keep money from thieves! Good fit if you have a bigger-sized hat. Great value for money! I was able to keep a couple of paper bills and my luggage keys!" —France joaquin Promising review: "One of the best camping purchases I have ever made. Does not matter what type of chair I am going to be sitting in; this keeps me dry and warm. I do not go camping without it. When I want my coffee outside I the early morning, I do not have to worry where I am going to sit. I just throw this over the chair, and I have a dry sitting spot." —Bethany Altieri Promising review: "These DIY 3D sticker scene books are such a fun and creative activity! The stickers are high-quality, reusable, and easy to work with. I love how many different scenes there are to make, and the little details are adorable. It’s relaxing, great for stress relief, and perfect for both kids and adults. A wonderful gift idea or activity to keep everyone entertained!" —Ella Beauty Goodies is a small business that specializes in chic storage and travel accessories. Promising review: "This garment bag is an exceptional value for the money. Well-built, top-quality materials, including 'beefy' zippers, should hold up well for airline travel. Minimal wrinkles, if any, in garments, and a cavernous bag for storing shoes and other items for a trip. Added bonus, it fits easily in the plane overhead storage, similar in size to a standard roller bag. I highly recommend this product." —Kindle Customer Get it from Amazon for $32.99+ (available in four colors). Promising review: "Omgawd!! I LOVE this big little water bottle so much!! It looks like a little kettlebell. It's incredibly cute and holds 4 cups of water. It's not going to fit in the cup holder in my car, but oh well, and it is bulky, but I can work with it. So far, no leaking, no spilling, and ice cubes last for a while. (I enjoy ice cold water. I know many people don't.) The straw pops up when I unscrew the cap, and there's a cute holder for the cap so it won't get lost. While it is a pricey water bottle, for my intents and purposes, it's worth it. Highly recommend it." —Mimi Promising review: "This is a great product! I am doctor and run around in scrubs all day. I always lose my phone and keys when I sit down since the scrubs are so loose fitting. I installed these magnets in a set of my favorite scrubs (not the hospital ones of course) and it is a game changer!! I am also impressed with how well they keep in washing. Wash the scrubs often and they keep perfectly intact. Very happy!" —doglover Promising review: "This was such a great purchase. Well worth the cost and super cute yet functional. The size is perfect in the outlet and allows for another thing to be plugged in underneath it if needed. The amount of light it puts off is neither too bright nor too dark. It has a pink hue, which my daughter loves. I really love how easy it is to use. You simply plug it into the outlet, and the heart does the rest. When the room is bright, the light is off and is a cute pink heart; when the room goes dark, the light automatically comes on by itself." —Kimme Price: $6.88+ (available in four colors and a two-pack) BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Melanie Aman is a deputy editorial director on the BuzzFeed Shopping team who's spent the last decade in the lifestyle and service journalism sphere, using her shopping editor eye to find and vet products across a variety of categories, including lifestyle, home, beauty, fashion, pets, cleaning, travel, aging, and more. The reviews for this post have been edited for length and clarity.
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