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OK, these finds are *actually* worth checking out.

These products are buzzing on TikTok — and with good reason! Check out effective beauty products, functional home goods, and parenting must-haves that will make your life easier in one way or another. 

Check out a TikTok of the multi-flashlight in action. 

Promising review: "This tiny, affordable flashlight is the most versatile light I've ever seen. It's small enough to disappear in a pocket. The dial-a-lumen brightness wheel saves battery by allowing you to pick exactly how much light you need fast, and the selectable multicolor LED mode is so handy! Use it as a travel light, swivel the clip for attaching to a shirt pocket or the brim of a cap, use the color wheel secretion to perfectly light your face during video calls, use the red and amber safety flasher mode while riding rental bikes or scooters, or place the magnetic base on the hood of your car for hands-free light for auto work." —Chris M. 

Get it from Amazon for $19.97+ (available in three colors). 

Check out a TikTok of the nausea relief inhaler in action. Learn more about how aromatherapy can help with nausea at the Cleveland Clinic.

Promising review: "Took this on my first cruise. Anytime that I started to feel woozy I’d reach for it. I’m sure the required act of deep breathing helped a lot - and breathing in the fragrance of the essential oil is very calming and effective. Worked for me! Wonderful!" —Willy&Lilly

Get a pack of two from Amazon for $11.69 (also available in a pack of four). 

Promising review: "Where has this been all my life? I purchased this because I saw them all over TikTok. As someone with chronic illness, I honestly carry around like 10 different pill bottles for 'just in case' situations. This little pill box is a great size. I love that it’s magnetic, and each little compartment fits a good amount of pills. It won’t fit a ton of Tums if that’s what you’re looking for, but the amount of space this has saved in my bag is amazing!" —Jasmin Salas

Get it from Amazon for $7.99+ (available in 14 colors, two sizes, and two-packs).

Read more about how bakuchiol can benefit the skin at Cleveland Clinic.

Promising review: "There's this Korean TikTok beauty influencer that I follow, and I pretty much buy all her skincare products. This was one of the products that she actually used on a client with very large pores. It’s been a month, and my pores look smaller, my face is so much clearer, and I know I’m gonna buy this product again." —jessica aquino lopez

Get it from Amazon for $19.99 (also available in a vitamin illuminating serum). 

Check out a TikTok of the sandwich cutter in action. 

Promising review: "I’ve tried three other gadgets that advertised that they make Uncrustable sandwiches, and this is the only one that’s made a perfect one. My kid’s sandwiches have remained completely sealed and mess-free while eating. I bought this one to prepare peanut butter and jelly for a four-day trip across the country. Not a single time did I need to baby wipe my toddlers cause they were a sticky mess from jelly. I have made Uncrustables fresh and frozen to defrost later, and it’s all stayed sealed. I absolutely recommend.' —Elizabeth Monroe

Get it from Amazon for $7.68 (available in eight colors). 

Check out a TikTok of the foaming pink drain cleaner in action. 

Promising review: "Wow! I don't think I've ever been more excited to use a cleaning product before. Who knew you could get so much satisfaction from a drain cleaner. I could probably make an ASMR video and post it, as it is that satisfying! Even though I had to angle this over my sink drain, to avoid the low faucet, it worked perfectly. The foam went down the drain and up through the overflow, bringing lots of black, yucky gunk with it. I have used lots of drain cleaners before, but not one that actually came up through the overflow. I'd never even considered what stuff was in there. It did a great job of cleaning everything out and it left the sink smelling fresh and clean as well." —Amazon Customer 

Get it from Amazon for $15.98 (also available in a two-pack).

Check out how one customer used these in the car on TikTok. 

Promising review: "These spinners are amazing. They are durable and spin really fast. They suction well to any finished flat surface. I even use them on the crib and dressers. They work in the bathtub, on the high chair during meal times, and on the hard floor. Very versatile and fun toy!" —Jessica S

Get a pack of three from Amazon for $9.99+ (available in five styles).

The brand recommends applying twice a day for best results. Read more about how Q10 can help benefit the skin from the National Library of Medicine. Check out one customer's testimonial on TikTok. 

Promising review: "I’ve been using this for a few years and love it! I had loose skin after losing weight, and this gel has been a game-changer, with noticeable improvement in my skin’s texture and firmness in just a few weeks. I use this gel on my thighs, stomach, and underarms. I pair it with Nivea’s body lotion for the rest of my body. A little bit goes a long way, so the bottle lasts a while. I switched over to another gel for a month a bit ago, and I noticed my skin returning to uneven firmness and texture. Once I went back to using this product, I noticed improvements within a few weeks again. So, this isn’t a cure, but with continuous use, results are maintained to keep my skin firm, moisturized, and even textured." —Morgan

Promising review: "I first saw this book on TikTok and decided to look more into it. I purchased four total because I know some people holding onto things that are difficult to let go of. It’s a great way to look at things from a different perspective and truly hold yourself accountable for different things in your life. I love what it stands for, and I look forward to when I burn mine after I’m done. Self-love, self-care, and meditation for a better state of mind tomorrow are always the goal. I definitely recommend it to those susceptible to change and the willingness to try things differently." —Brent Helm

Promising review: "I love this tinted lip balm! It gives my lips the perfect wash of color while keeping them super soft and hydrated. The texture is smooth and lightweight — not sticky at all — and it feels like I’m just wearing a nourishing balm, but with a natural lipstick look. The tint is buildable too, so I can swipe once for a subtle glow or add more for a deeper pop of color. It’s perfect for days when I want a little something without doing a full face of makeup. Plus, it’s great for touch-ups on the go. Highly recommend if you want moisture + color in one easy step!!" —J.P. 

Get it from Amazon for $6.97 (available in 10 shades). 

Promising review: "I bought this because I have the outlandish idea that my refrigerator will look just like those on TikTok, but I am pleasantly surprised to find that it keeps my cold cuts fresher for much longer than expected. It's large enough to hold a pound or more of cold cuts or cheese, which is a bonus. The sealing technology is superb and strong. At one point, I almost could not open the container due to the seal being so airtight. Not only does this product look good in my fridge, but it is saving me money, so definitely a win-win for me." —IrishEyes

Get it from Amazon for $9.99+ (available in four styles).

See a TikTok review of the shaver here! For best results, the brand recommends stretching your skin with one hand, laying the blade flat, and then shaving against the grain. You can use it on wet or dry skin. 

Promising review: "I tell everyone about this! No nicks, cuts, or razor bumps! The battery life is surprisingly long, too! I use this ALL over my body. Trust me when I tell you it saves you time and pain compared to a normal razor!! Seriously, never going back to a plastic one after this!" —Holly

This is IP44 waterproof certified, meaning it can withstand splashes of water. Keep this somewhere out of the direct stream of water where it can't be knocked into your bath. Hear one TikToker's thoughts on the shower lamp.

Promising review: "I bought this kind of as a joke for our shower, but it's the best thing I've purchased so far in 2025! It's easy to use, love the dimmer, and it creates a nice ambiance." —Holla

Get it from Amazon for $32.90 (available in six colors).

Promising review: "Does exactly as advertised. I purchased this item because of TikTok and was so happy to find it actually worked! Love it and use it all the time. My skin is smooth like butter. 10/10 would highly recommend." —TikTok Finds

Promising review: "An apprentice brought in what he called 'TikTok Soap.' We all laughed at him thinking this was some gimmick but have all been pleasantly surprised. I know there have been around six big bottles bought and many little bottles just on my shift. This soap should be in every shop bathroom and every sink." —Michael

Promising reviews: "The TikTok girlies did not lie. This is great. Smells divine without being too strong." —patricia bentham

"I’m obsessed with this lotion! It smells amazing, and the scent lingers beautifully on my skin all night. By the 24-hour mark, it’s faint but still there, and the hydration lasts the entire time. I’ve seen a lot of people compare it to EOS vanilla cashmere, but I personally love this one more because it’s much more moisturizing. Even though the fragrance isn’t as strong, I love the soft hint of vanilla and cocoa butter it leaves behind. It pairs perfectly with my gourmand perfumes and body sprays. Definitely my new go-to!" —Kxyxlli

Get it from Amazon for $10.29+ (available in two sizes). 

Promising review: "I saw this on a TikTok video and checked on Amazon and ordered it. My toy poodle loves it and drank out of it with no hesitation. With the heat wave we are having in California right now I want to be sure she is well hydrated. Before I leave the house I fill the holder with ice and water, and I am set. Easy to clean and no spilled water in the car. Easy to throw in my purse and have it when we are out walking around. I know what people with dogs are getting for Christmas this year." —Amazon Customer

Get it from Amazon for $18.99+ (available in two sizes and five colors). 

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'face lift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

This lip oil is vegan, cruelty free, and has no parabens, sulfates, or phthalates. See the formula in action on TikTok. 

Promising review: "This is the first lip oil I've ever used. Usually, I avoid anything with oil because I have very sensitive and generally oilier skin, but I wanted to give this a try because I wanted something sheer and pretty for a natural makeup look. Probably the best purchase I've ever made!!! It's super sheer and looks fine on its own without any other makeup. The smell is delicious, and while the gloss dries and fades after about an hour or two without eating, the color stays all day! I did have to reapply after eating, but not after drinking water! I just wish it was bigger; it's a teeny bottle. Would definitely buy again!!" —Rachel

Get it from Amazon for $15+ (available in 10 shades, a jumbo size, and multipacks).

Check out a TikTok of the Command spray bottle hangers in action. 

Promising review: "Love these! They have helped organize all my products underneath my kitchen sink. The Command hooks are strong, and nothing has budged, even with the weight of the spray bottles! Highly recommend." —Talayfor87

Get a set of two from Amazon for $8.99. 

Here's how it works: Find a node and peel away the bract to reveal the bud. Apply a small amount of the paste, and in two to eight weeks, a clone will grow out of the node! Check out the TikTok by here.

Promising review: "This is truly the best product I've ever purchased for plant rehabilitation. It literally and honestly does exactly what it's intended for. You know the plants that drop their bottom leaves, causing a stem or branch to become leggy? This is the fix! You no longer have to chop the plant and start over. I tested this on one plant originally. Every node where there was no leaf is now growing back. I've gone around and pretty much put it on any leggy branch or vine I could find. All I do is scrape the node, either with the end of the sticks provided or my fingernail, nothing fancy and I slopped the paste on. That's it. This is a must for those of us who love our plants!" —S Van Son

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Bounce Curl is a small business that specializes in curl brushes. 

Check out a TikTok of the Edgelift Curl Brush in action. 

Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K 

Get it from Amazon for $30 (available in three colors) 

Promising review: "I had had it with my broken basic mop and bucket. I tried to just get a dollar store Swiffer to get us by, but that wasn't cutting it at all. With three boys and a dog that makes his rounds on all the furniture and every exposed corner, I had to do something. After seeing a TikTok where a woman demonstrated this mop to clean her walls, and hearing my boss raving about it, I decided to click the Amazon button. Let me tell you, I HATE cleaning, I HATE mopping, but I LOVE for things to be clean. I was able to mop the entire house TWICE (because it was that dirty — please don't judge) within an hour. A few days later, I mopped the entire house again within 10 minutes because they weren't quite as dirty. On another positive note, my boys love the spinner and think it’s a toy! So, every time I get the bucket out, my 10-year-old and 4-year-old ask to mop the house because they think it’s fun. MAJOR BONUS!" —Molly

Check out a TikTok of the dry shampoo in action. Read more about how biotin could help with the fullness of hair at Cleveland Clinic.

Promising review: "I have been an avid user of dry shampoo for over a decade…I have very fine hair that gets oily the day after I wash it, so it has just been a part of my daily routine. After trying this product last fall, I have sworn off all other dry shampoos. I love that it’s not an aerosol container, I love that it isn’t heavily scented, and I love that I use it once and I can go three or four days without washing my hair again. Try this product; you will not regret it." —Erica McGregor

Get it from Amazon for $17.60 (available in five colors).

Promising review: "I will admit I bought these from seeing them on TikTok, and I needed new clips for my thick hair. I am not disappointed and beyond glad I got them. The colors are gorgeous, and they stay put without hurting my head. I'm very impressed." —Jessica Lynn

Get a set of four from Amazon for $7.99. 

The heartleaf extract soothes sensitive and acne-prone skin. The brand recommends you follow this up with a foaming cleanser! See the cleanser in action on TikTok here. 

Promising review: "This is my first time ordering an oil-based cleanser and I’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for two to three minutes, I could visibly see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin, however, my face has never looked better. After each use, my face is as soft as a baby's bottom and my scarring doesn’t look as deep! The cleanser has a light clean scent. Not super strong! I am currently pairing this cleanser with the Anua Heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle

Check out this TikTok from one happy customer. 

Promising review: "I purchased this to use at night for feedings for our newborn baby. I brought it with us to the hospital, and it was a lifesaver. I dropped it on the hard floor many times, and it didn’t even make a scratch. We’ve used this every night since our baby was born. It helps to not wake up the parent who’s sleeping during nighttime feeding, and also isn’t a harsh light for the baby during the night. The battery life seems great. I only charge it once every few days. I love how easy it is to dim/brighten; you just put your hand on it and hold until it gets to the level of brightness that you want. You double-tap it with your hand to turn it on and off. It’s very easy to use. Would highly recommend!" —Lana

Get it from Amazon for $21.98+ (available in two base colors). 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

Check out a TikTok of the Airy Sunstick Smoothing Bar in action. 

Promising review: "NO WHITE CAST! I've been looking for a stick sunscreen and this was just exactly what was needed!! I'm a medium-toned Black woman and looking for something without a white cast is always a challenge. I have applied it on my bare skin and there isn't a white cast at all! It's a 'soft matte' finish, for sure, and looks like natural skin. Like you're not wearing anything at all." —Martina

Get it from Amazon for $16.49 (also available in a two-pack). 

YES, that is a picture of the tool cutting through an avocado pit. No reviewers mention trying this feat, so recreate at your own risk. Ronan is a small business that specializes in multipurpose tools for home use. Check out a TikTok of the scissors in action. 

Promising review: "This is a kitchen must-have. We use it all the time — it's so easy to use that even our kids use it. Very durable blade that continues to perform and get value for your money." —Dawn R. 

This tool also helps soften skin by gently exfoliating as you use it!

Promising review: "I saw these on TikTok and was skeptical, but they work so well. I use them for any facial peach fuzz and to shape my eyebrows, and they're perfect." —Megan Kopicko

Get a set of three from Amazon for $5.94.

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. Don't forget to actually floss, too!

Promising review: "This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a different on the first use and I agree! They are definitely with a try! I would suggest not pushing too hard, those tiny bristles really get in there. It felt like after going to a dental cleaning." —AN

Promising reviews: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower when my hair is still damp I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on and then after I blow dry I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein

"I love this product! I bought it after seeing it on TikTok. It makes your hair extra soft after using it. Definitely would recommend the purchase." —Lena

Get it from Amazon for $18.99+ (available in two sizes, a mist style, and six other formulas).

Country Chic Paint is a family-owned small business that specializes in all-in-one paint. 

Promising review: "I've bought a total of four of these things. I went on a kick of painting all of my generic black/dark brown Ikea furniture. I used this on both the shiny/smooth furniture and the wood furniture, and it worked well on both of them. It definitely worked better on the wood furniture, though. The paint was unexpectedly very easy to use, and the color came out a LOT prettier than expected! It was easy to clean off my hands and brushes, and the paint came right off my clothes in the wash as well. Overall, I'm very very pleased with this paint and will purchase more if I need any crafty paint in the future." —Anna

"I saw this on TikTok and it looked so easy. I've hated my TV stand since I bought it. It was all black and just brought the room down. I used two coats and it is perfect! 10 outta 10 recommend!" —Gig94Em

Get it from Amazon for $29.95 (available in 57 colors). 

* TikTok Products That Are Actually Worth The Investment

* PSA: Amazon Has An “Internet Famous” Section And These Items Are Some Of The Shining Stars

* Products TikTok Made Me Buy That I Don’t Regret At All

* Beauty Products Reviewers Found On TikTok That Became Staples In Their Routine

* These TikTok Products Have Got To Be From The Year 3000

* TikTok-Approved, More Affordable Alternatives To Name-Brand Products

* Products From Amazon’s “Trending” Section That’ll Make You Feel Like An Influencer Even If You’re Staying Off Social Media

* TikTok Products With Before And After Pics So Astonishing, You’ll Immediately Add ‘Em To Cart

* TikTok-Viral Pieces Of Clothing That Won’t Cost You An Arm And A Leg

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Rebecca O'Connell is a BuzzFeed Shopping editor with over 10 years of experience finding and vetting new products. She's personally tested hundreds of products, sifted through tens of thousands of consumer reviews, and met with countless brands to expand her breadth of recommendations. Her work has been featured in prominent publications like Rolling Stone, Mental Floss, Encyclopedia Britannica, and Merriam-Webster. 

Reviews have been edited for length and/or clarity.