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46 Cheaper Versions Of Expensive Products That Deserve Your Undivided Attention
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. When you add up how much you'll save with these affordable alternatives, you'll have no desire to focus your time *or* money on the pricey versions. My colleague Jenae Sitzes uses it: "The packaging similarities are impossible to ignore, but that's not where the comparisons between this E.l.f. sunscreen and Supergoop's cult-fave product end. I've tried both, and I honestly prefer this E.l.f. version. Supergoop's had a slight graininess to it that I didn't love, while this E.l.f. sunscreen is exactly what I'd hoped Supergoop's would feel like: totally smooth and velvety. Like Supergoop's, it goes on totally clear and doesn't feel like you're wearing a mask; it sinks in immediately. And of course, a major selling point: A 1.7-ounce bottle of E.l.f. Suntouchable will cost you $15, while Supergoop's Unseen Sunscreen in the same size will put you back $38. Now, it's worth noting that Supergoop's Unseen Sunscreen has SPF 50, while E.l.f.'s product offers SPF 35. Both of these meet the American Academy of Dermatology's recommendation of using a sunscreen with SPF 30 or more, which blocks 97% of the sun's UVB rays. Anything over SPF 30 offers only slightly more protection (and nothing can block 100% of the sun's rays), yet the higher number, the more brands tend to charge. So do with that info what you will! This isn't the only SPF I use, but I love having it in my arsenal, especially when I do want to layer makeup on top!" Promising review: "This sunscreen is a gem. I was not expecting to love it as much as I do. I absolutely love E.l.f. products, but I rarely try their skincare. Something told me to try this. When I put it on, it gave a smooth silicone finish and feel. I was faithful to Supergoop but didn't want to spend as much as the product is listed for. I will continue to use this sunscreen; it has been one of the best I’ve ever tried. I’ve been into skincare since I was 15; I am 37, and for me to say that this product is a gold mine is rare." —Angelina S. Promising reviews: "I can't say enough great things about these leggings! They don't roll down, and they feel amazing on. I have all kinds of brands Lululemon, Vuori, Athleta, etc. and these are my favorites and the ones I feel the best and most confident in!! And you can't beat the price — it's a win-win. I will be back to purchase even more colors!" —Lauren "The stitching and logo placement is similar to Lulu; however, these feel more compressive and thicker than Aligns, which I prefer. Lulu stretches over time and for a fraction of the price, this entire line feels way better." —Fiona Get them from Amazon for $29+ (available in women's sizes XXS–XXL, two inseams, and a variety of colors). Promising reviews: "I have several pairs of Rothy’s in a very similar style to these, and they are actually just as comfortable right out of the box as Rothy’s…maybe more so. I also purchased in black. LOVE THEM!!" —Amazon Customer "I couldn’t be happier with these flats! As a result of them dropping in price, I purchased four pairs in varying colors to wear with jeans and sweaters. Not only do they look cute, but they are also decently padded and comfortable. I have been buying Vivaia flats for over $100 and these look just as good and are more comfortable to wear." —PSK Get it from Amazon for $32.99 (available in women's sizes 6–10 and 13 colors and patterns). Promising review: "Wow wow wow!!! 🤩 This blanket is so soft and the colors and image is so vibrant! The material is great. Lightweight but also snuggly weighted, I don’t know how to describe it. I almost bought the one from Anthropologie, but this is exactly like it way less price! I think I’ll be gifting a few of these because they are so nice!" —Amy Get it from Amazon for $17.56+ (available in six sizes and 16 styles). For reference, the Laneige lip mask contains 20 grams of product, while each of these measures 5 grams, or 15 grams for the entire set. So even with product sizes taken into account, these are a much better deal! Promising review: "It’s been four months since ordering this and it’s now part of my nightly routine. I can’t go to bed before putting this on. I highly recommend this! And it’s worth it to get the three-pack. The flavors are not overly sweet and I think my favorite is the berry. I like it more than the Laneige night lip mask. For me, Laneige absorbs pretty quickly and in the morning I feel like my lips are dry again. With these, my still lips feel moisturized in the morning. It has a thicker consistency. I used to get dry/peeling lips pretty often as I’m outdoors/in the ocean a lot. However, since incorporating this into my routine, I haven’t had peeling lips in a long time. Loooove these!" —Angela Get it from Amazon for $9.90 (available in five sets). Promising review: "I RARELY write product reviews, and if I do it’s because something is either so terrible or so incredible that I can’t keep it to myself, and these are the latter!! For some reason, I have a hard time getting pimple patches to really stick to my face, and I have very dry skin. I’m also not willing to regularly spend $15 on nine patches — so when I saw these 96, I repeat, 96 patches for this price along with a good star rating, I just had to try them. And let me tell you, THEY ARE AMAZING!! "I can put them on and then do all my skincare over top, including wetting my face for snail mucin, and they do not budge. They don’t come off on my pillow or slide around, and I think they minimize and reduce redness WAY better than Cosrx, Mighty Patch, or Peach Slices. They pull out everything and don’t leave you with a little whitehead to deal with in the AM. If you’re not sure, just trust me babe, I’m sure for you!" —Sydney Get a 96-count pack from Amazon for $16.99 (available in several multipack sizes and two other styles). Promising review: "I’ve been buying these for years. They replaced my Ray-Bans that look identical! Fit great and with the price point I don’t have to worry too much with my kids and being on the go!" —Jessica M Get a pack of three from Amazon for $18.99+ (available in 11 sets, as well as packs of two and individual pairs). Promising review: "I was going to buy the $80 one from UO, and decided to look for cheaper alternatives. I'm really happy with this lamp! The little remote with light settings and timer features is a nice addition. If you're thinking about buying this, I'd recommend you do!" —Jules F Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much. HIGHLY recommend!" —Cheyenne Get it from Amazon for $19.99+ (available in women's sizes XS–3XL and 38 colors). Aesthetica Cosmetics is a small biz based in Miami that makes vegan, cruelty-free makeup products and tools. Promising review: "I was super skeptical because I love the OG beauty sponge. I had tried other alternatives before and hated them. *This* one has that same soft, squishy texture as the OG. When you wet it, it expands and stays soft and bouncy like the OG. I’ll say that one difference I note that this one is sliiiightly softer when wet, but that does not bother me. I wash mine after each use and do find I need to squeeze it/wring it out a bit more. Really glad I tried this because at this price, it’s easy to justify buying more frequently and not risk germs/bacteria." —PC Get a pack of five from Amazon for $6.36. A ton of people compare it to Beauty Blender's own $14 liquid cleanser (over double the price of this). BuzzFeed Shopping editor Jenae Sitzes says: "I've used Ecotools brush cleaning shampoo for years, and it makes cleaning my brushes so much easier. I just add a bit of the shampoo to my brush and gently rub it against a silicone mat under running water, and it makes quick work of removing all the makeup that's built up on my brush for, frankly, way too long. You'll see the water start running brown immediately, which is always super gross but also really satisfying, and once you see your brush return to its original color, you know you're done. And the bristles are always left as soft as before too!" Promising review: "The best, most affordable brush and sponge shampoo on the market! No joke, I have tried everything; even homemade hacks like dish detergent mixed with olive oil. Nothing works like this brush shampoo. Don't waste your money on the Beautyblender soap and other big-name brands." —Lily Lulu Candles is a US-based small business that specializes in scented candles and perfumes. Promising review: "I enjoy having a scented candle burning in my house. But I don’t like heavy, floral scents, so finding the perfect scent is difficult. This scent is perfect. It doesn’t slap you in the face, it doesn’t cling to your clothes and hair hours after leaving the house. This candle is warm, inviting, and elegant." —Micknan Get it from Amazon for $16.95+ (available in six sizes, in gift box options, in packs of two, and in a variety of scents). Promising review: "At first, I was a little skeptical — I have been wanting to find a Skims-like material shirt for a while but didn't want to pay the price of one lol, and this shirt feels amazing. I will be getting one in every color now." —Julianne Get it from Amazon for $11.99+ (available in women's sizes XXS–3XL and 38 colors). Promising reviews: "It’s much more spacious than it looks. It’s very sleek and stylish. I use it as my work bag and find that it looks professional and has enough space for all of my stuff. I carry a laptop, pencil case, two books, makeup bag, water bottle, wallet, lotion, phone and laptop charger, and other small miscellaneous objects. Still plenty of space. And when you carry it, it doesn’t feel bulky or cumbersome." —Su "Purchased for my daughter, who is an attorney. She said she really likes it and has gotten many compliments on it from her peers." —J Cliett Get it from Amazon for $37.99 (available in nine styles). The color-adaptive formula is designed so one of two shades will work on any skin tone. Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder Get it from Amazon for $6 (available in four shades). Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a–4c hair mentioned it working for them, and especially noted that it helps cut down on drying time! Promising reviews: "I've had my eye on a Dyson Airwrap, but given the cost, I figured I'd try this while I save up. This thing is fantastic. I have waist-length hair that's naturally straight, but gets frizzy when damp. I've had salon blowouts that have left my hair looking great, but I simply can't manage a round brush without it getting tangled in my hair. This device has been a game changer. It works best if you air dry for a while before you use it, then use it to finish your style. My hair miraculously doesn't get snarled in it, and it leaves my hair looking like I've had it professionally styled. I love it, and I'm no longer interested in blowing $500 on a Dyson. Highly recommend!" —Ilsa Get the 2.0 model from Amazon for $62.45 (clip the coupon to get it for $52.79; also available in other styles, including an older model). Many reviewers with curl types 4a-c prefer the oval brush, but if you're looking to blow out tighter curls or coils, try the Revlon One-Step paddle brush instead. This model is made for users with curlier hair. You can get it for $34.87. Reviewers of this brush also say it's the best thing they've bought for their hair! And remember, like with any retinol (that actually works) *just do not use it every day.* Start slow and work yourself up if needed, paying attention to your skin. Promising reviews: "This product is magic in a bottle!!! I have been struggling to find a good skincare routine that will remove my acne scars and remove dark spots on my face. I will forever buy this product! I’ve only been using this for two weeks and noticed a huge difference right away! I am so excited to clean my face in the morning and night now! I also bought the Cerave hydrating cleanser, moisturizer, and eye cream and they have been amazing as well! CeraVe is the best! Don’t think twice about this product just buy it!!!" —mallory brook bravo "I've been using this for a month or two! I definitely notice smoother skin and less breakouts. Wish I’d tried this sooner. Currently only using 2–3 times/week!" —Rachy Promising reviews: "My favorite sheets have to be Cozy Earth. But they are way too pricey for a guest bed. These sheets are just as good without the huge price tag. Side by side comparison to these versus expensive brands like Cozy Earth or Peacock Alley — these sheets are thinner and deeper, which actually fit better on our deep mattress with a 3-inch topper. These sheets are just as cool feeling as the higher-end ones when you get in bed. They wash well. They hardly wrinkle. And even after months of use, they are still in great shape. They haven’t started to peel yet or fray. No loose threads or tears. Great sheets!" —Susan "We have Egyptian cotton sheets that were expensive and I promise we have changed them back out for the comfort of these sheets. The cotton sheets were cold and these were just right. The other thing is my husband has thin skin that any nick he will bleed. Well he has bled on these white sheets and when we washed them (in cold water as instructed) the blood always comes out and never stains. I can't say enough great things about them except to say all three of my adult kids are receiving a set as part of their Christmas!" —Sheree Chrestman Get a set of queen sheets from Amazon for $34.97+ (available in sizes twin–California king, plus sheet sets with deep pockets for taller mattresses and a variety of colors and patterns). BuzzFeed Shopping editor Maitland Quitmeyer says: "This is my go-to satin pillowcase. I have two Slip pillowcases, and several of these, and actually the Bedsure ones wash up much nicer and retain an incredibly silky smooth feel after dozens of trips through the laundry. They're the only ones I'll buy going forward, and I recommended them to my mom and now she's in love with them too!" Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning." —Aaron Key Get a set of two from Amazon for $6.99+ (available in five sizes, a variety of colors, and in packs of four or individually). Promising review: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia Beverly Hills, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this stuff holds every hair in the place you brush it." —Bailey M, Deacon Get it from Amazon for $4.99 (also available as a two-piece set). HuffPost Shopping writer Haley Zovickian owns and loves these: "I only use these now to remove my makeup, including heavy mascara, and they are great for my sensitive skin. I do follow up with a gentle cleanser to cleanse my skin once all my makeup is off. They're big and dry quickly so you can use the same towel a number of times before having to wash it or switch to another one." Promising review: "These things are so soft! Great for taking off makeup. I was using the Makeup Eraser before, but these are 100 times better. You just wet them, wipe off your makeup, rinse, and hang out. I guess you could use a new one each day, but they are very big so you can get a few days out of one. Great value for the money!" —Shopforbargains Get a 12-pack from Amazon for $13.98+ (available in 13 color combos and in packs of 24 and 30). Promising review: "This is my favorite belt! It's perfect with jeans, and I get so many compliments on it. I love that the double-ring is sort of designer-inspired, but not a complete knockoff of the Gucci belt. I highly recommend! I am typically a medium and the medium was perfect." —Everyday Teacher Style Get it from Amazon for $14.99 (available in sizes XS–XL and in four colors). Some reviewers use these for cleaning vases too! Note: One of our editors has used similar tablets for cleaning coffee mug stains before and says they work best when you use them with boiling water. Promising reviews: "These tablets work great. I usually use them for aligners daily and even to clean metal water bottles! They’re effective, and I’d repurchase." —Ange P. "I was very pleasantly surprised at how well these work! This stuff brightens [my retainer/night guard] in one use and I feel like they are clean. You can also use it for other things like your sports shaker bottles too." —Amaris Mathews Get a pack of 120 from Amazon for $22.81 (also available in packs of 60 or 240). Promising review: "Love these drops. So effective, a little goes a long way. Great for a boost of hydration, especially in the colder and/or drier months. Great as a primer before makeup to smooth the skin. Such a value for a product that packs a punch. My skin hasn't looked better!" —Ken Get it from Amazon for $6+ (available in two sizes). Promising reviews: "Bought this dress because I always wanted to get the House of CB dress but didn’t want to pay over $250 for it. It’s honestly so good! I got the size large in this since they didn’t have my normal sizes, which are small to medium (I have a bigger chest so I tend to size up). But since this has a corset back, I was able to cinch it up really tight and it fit perfectly!" —Chris Herfurth Kennedy "Beautiful stunning perfection. This may be the best thing I've ever bought on Amazon. The corset in the back makes it fit like it was made for me. It's double-lined and not see-through at all even though it's white. The straps are adjustable, the slit is a good height, and the fabric is slightly stretchy. I cannot say enough good things about it. It did come slightly wrinkly in the skirt, but nothing that a good steam won't fix." —Shoshanna Get it from Amazon for $61.99 (available in women's sizes 0–16 and in 23 colors/styles). It comes with seven nature-inspired wakeup sounds, plus an FM/AM radio. And there are eight colorful nightlight options as well! Promising reviews: "I really needed another reliable alarm in the morning besides my cell phone (because I’m notorious for hitting sneeze), and this clock is exactly what I was looking for! I love that it slowly brightens as it gets closer to your alarm time because I feel less startled when my alarm goes off. This is super similar to the famous Hatch alarm clock and at a much cheaper price. Would definitely purchase again and again! Saves my morning" —Skylar Faul "I had my eye on the Hatch sunrise alarm but didn’t want to spend over $100 on it. I am so glad I found this sunrise alarm clock instead! Has all the features I was looking for for a third of the price! Things I love about this product: -It’s easy to set up and use-Can have two different alarms saved-dimmable-different color options-several sound and brightness options-snooze option-looks niceThe only feature I do not utilize is the FM radio." —Olivia Nguyen LilyAna Naturals is a family-owned small business using natural ingredients to craft high-quality skincare products. Promising review: "I've been using this for a couple of months now and I really like it! Previously I've used Clinique or Origins...this works just as well or better. I wish I had found this sooner as it is a lot less expensive than other alternatives. I've seen other reviewers say they keep it in the fridge and while I don't find that necessary I may have to try because it sounds very refreshing!" —Cat SV Get it from Amazon for $15.99+ (available in three sizes and in packs of two). BTW, people also love this for helping heal piercings. Promising reviews: "It works just like my Tower 28 spray. Smells the same and feels the same. It's more product and saves you money. It also comes with two lids which is perfect for traveling!" —Andrea Benton "Just an FYI, this product has the exact same ingredients as the Tower 28 spray! It's been absolutely amazing at reducing acne and texture! It's also so refreshing and gives a lil' glow. So in love!" —BK Get a 4-ounce bottle from Amazon for $13.99 (also available in four other sizes and in multipacks). Simply apply it on wet hair after a shampoo, wait five minutes, and rinse it out. It's designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB Get it from Amazon for $7.40+ (available in two styles). Promising review: "Really well constructed. Comfortable fabric. I don't wear shorts, so these will be great for summer. The fit is great. I ordered these pants in three more colors the day after the first pair arrived. Excellent value!" —Montana Fam Get it from Amazon for $29.74+ (available in women's sizes XS–XXL and 14 colors). Check out a TikTok of the E.l.f. mascara in action. BuzzFeed Shopping writer Emma Lord swears by this: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!) but it also comes in black and soft black." Get it from Amazon for $8 (available in three shades). It's great for many skin types, including sensitive, oily, dry, and combination! It's recommended that you do a patch test 24–48 hours before applying this all over your face, as it's a strong, concentrated formula. After that, apply three to five drops once daily and follow with a moisturizer (ideally one with SPF if you apply in the morning!). Though the bottle looks small, reviewers say it'll last you several months with daily use. Promising reviews: "Best $20 ever spent!!! The results are unbelievable. I was a bit skeptical because all the reviews were from Caucasian [people], and I was slightly worried that my skin would not respond as well, but I was quite mistaken. With or without makeup, my skin is bright and smooth, and my spots are disappearing. One other result I am sure a number of people have not noticed is that your palms get softer too; I guess the residue on the palms makes it soft and supple." —Mayowa O. Get it from Amazon for $21.99+ (clip the coupon on the product page to get it for $19.99+; available in two sizes). Promising review: "I'm upset with myself that I did not find this product sooner. I run a professional cleaning business, and have been using the name brand for some time. With the name brand, I had to pick and choose where I used it because they do not last for more than one super dirty bathtub, or one part of a wall, or one part of the fridge. With this product, I was able to clean AN ENTIRE HOUSE WITH ONE SPONGE. And this house was DIRTY. This has seriously saved me so much money, time, and headaches." —Fifi Get a 20-pack from Amazon for $14.95 (also available as a 100-pack). My colleague Maitland Quitmeyer can vouch for these: "I bought a pack of these recently, and so far love dusting with them! All the dust sticks right on, so you don't end up breathing in all the dust you just tried removing. It's great for baseboards, too!" Promising review: "I rarely review products, but this little sponge literally changed my life! It picks up EVERYthing in one swipe! Hard water marks on your bathroom mirror, no problem! Hair clippings on your sink and counter, one swipe and they are gone! Dusty blinds? Swoosh, swoosh, swipe! And ala-presto ka-bam, like magic, they are perfect and dust-free! I just need one of these for my floors! I love, love, love how the sponge picks up everything, and with a little running water, all the dust, hair, muck, and guck just rinsed away! This will not disappoint! Thank you!" —DayDreamer Get a four-pack from Amazon for $9.99 (available in six color combos and in packs of two or eight). Promising review: "I have Fenty Cherry Treat, a lip oil from Dior, and several other brands that were $20 or more…and the Nyx Fat Oil is better! Same consistency as the others, but a little more color, which is a good thing. About as long lasting as any other thick lipgloss. It’s always awesome to find a less expensive [option] for the high-end products I like." —Jennifer Get it from Amazon for $6.70+ (available in 11 shades). Promising review: "Great slipper. Easily compares to my Uggs for so much less. Run long and narrow. I can comfortably wear them with socks or without." —Laurie Get them from Amazon for $49.99 (available in women's sizes 6–11, including wide sizes, and in six colors). Promising reviews: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire "Beautiful and soooo worth the money! Usually I always purchase either Stila Cosmetics or Kylie Jenner but both of those are very pricey and expensive, so I looked up matte lip glosses on Amazon and saw this and thought I would give it a try. I absolutely love it. Very easy to put on does not smudge, beautiful colors, very very happy about the size of it! I went and purchased set B now because I love this product!" —Vickyy Get a six-piece set from Amazon for $8.49+ (available in 14 sets). These require three AAA batteries per candle that will last you about 150 hours. Promising review: "I like that you can control the brightness with the remote and timer selection is just not one selection, that is the first time I have seen a remote for candles with lots of options. These candles are better than my expensive flameless Luminara candles and look just like a real candle. This is my second set and I just purchased a third set. You won't regret this purchase." —Experiencedandiknowit Get the set of three from Amazon for $22.99+ (available in five colors). BuzzFeeder Elizabeth Lilly also owns this — she packed it as her only bag for a trip to busy trip to Iceland, and not only did it hold a ton and keep her hands free, it easily fit around her waist over her outerwear. Promising review: "TikTok told me this compared to Lululemon, and it’s true, it is. Love this little bag! And the price — you can’t beat it." —Jolie Get it from Amazon for $11.98+ (available in a variety of colors). Promising review: "Run Forrest run!! Don’t walk!! This is a perfect Vivienne Westwood [alternative]. I bought this when I didn’t have enough money for the real one but unless you do a microscopic closeup of the two, this necklace is the literal perfect [copy] of the original. It feels pretty weighty and doesn’t tarnish easily. The size is also perfect and the color matches the real one better than the other ones in the market. The packaging was also super cute and protective." —Ziaaaa Get a two-pack (gold and silver) from Amazon for $9.99 (also available in one other styles). Elizabeth Mott is a Korean American woman-owned biz! Promising review: "I am very happy with this purchase! The primer lasted on my client for 14 hours, including 10 hours of on-camera work and running around doing interviews. Pleased as punch! This is what I needed to hear! Finding a good shadow primer is like the holy grail in the life of a makeup artist. I have used many products and wasted a lot of money and I believe I found a winner with Elizabeth Mott’s product! I am thankful and impressed!" —Miss Lilly Joy Jolt is a small business that specializes in modern and pop culture-themed drinkware and kitchen accessories. Promising review: "Crate & Barrel look for less. These look and feel very high end — almost like a thin crystal." —Lauren Get a set of two from Amazon for $14.99+ (available in three styles). BuzzFeeder Jenae Sitzes had this to say: "This stuff is gold. I'm relatively new to the Poreless Putty Primer fandom but now that I'm here, I'm not leaving anytime soon. This makes SUCH a difference in how my foundation goes on, and it makes it look as close to poreless as I think is humanly possible — and maintains the smooth look for many hours! Just be sure to let it sit for a little bit before applying your foundation." Promising review: "Okay so first nothing will make you 'poreless' but this stuff is amazing. Will even out fine lines and help with super porous areas; my T-zone [has really visible] pores and this definitely gave me a boost in confidence. I would highly recommend. Especially to those not too familiar with makeup, this is a game changer. Honestly it works better than my $30 primer from Urban Decay and lasts all day. I am oily so I usually blot some powder on later in the day but if you have dry skin this could be the ultimate game changer!" —Olivia Get it from Amazon for $10.67+ (available in four colors). The "Original" formula has top notes of Australian mango and mandarin, heart notes of honey and cinnamon, and the base note is a well-rounded white musk. Pure Instinct is a small business established in 1985 that specializes in personal fragrances and essential oils. Promising review: "If you love Basic Instinct by Pure Romance, you will LOVE this affordable alternative! To me it smells almost exactly the same; there is an extremely slight difference in smell that I'm sure others around me wouldn't even pick up on, and I still LOVE the smell! I love Basic Instinct, but ran out a while ago and just couldn't justify spending that much money on more. I'm so glad I found this alternative!" —MN Tigerlily Get it from Amazon for $15.90 (also available in two other styles). The reviewer on the left above is showing an improvement in melasma on their forehead after using this scrub (before applying a serum). My coworker Jenae Sitzes says: "Psst — this is one of my go-to exfoliators! I have super sensitive skin and this doesn't irritate it at all, but it DOES leave my face silky smooth and soft." Promising reviews: "You need this face scrub. Got rid of my obvious blackheads after two to three uses. Just make sure you tone or moisturize after each use. This is much, much better than the $60 scrub I purchased last year at an expensive chain makeup store. Do it!" —WhatTheFrenchRoast "I have no clue how this stuff works as amazing as it does, but it's AWESOME! After getting this and using for over a week I officially switched from the Rodan + Fields reversal line to the Acure brightening scrub. It works even better than products that were costing almost 15x the amount. I've even gotten two of my friends to order it and they love it as well. You can't go wrong." —Michelle A Malaska Get it from Amazon for $11.99 (also available as a two-pack). Reviews in this post have been edited for length and/or clarity. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.
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