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Can't go wrong with a unique gift that supports a small biz.

Tom Design was founded by Debbie Thompson in 2006 and is co-run with her husband, Mark and a small team of makers and engravers in St. George, Utah. They offer a variety of personalized jewelry, charm necklaces, and birthstones.

Promising review: "Charm necklace is excellent quality and super fun. I ordered a pair for friendship necklaces and we love them!" —Savannah Lee

Get it from Tom Design on Etsy for $52.70+ (six chain lengths and between one to eight charms).

Lamare is based in Florida and specializes in planners and journals. 

Promising review: "I love love LOVE this book journal! I’ve been looking for one since last year, and this one caught my eye at the beginning of 2023. I finally decided to bite the bullet and buy it, and I am so glad I did! I would buy this book journal a million times over, I love it!" —Maddie

Izzy Macarons is woman-owned and based in Jersey City, New Jersey. The shop sells a delicious and way-too-cute-to-eat assortment of French macarons in various colors and shapes.

Promising review: "These were so cute and everyone loved them at my baby shower! They really helped bring the desert table together and to top it all off, they were delicious!" —Jaclyn Livoti

Get a box of six macarons from Izzy Macarons on Etsy for $22+ (available in larger pack sizes).

Friendship Lamps by Filimin sells friendship lamps and picture frames handmade in the US to help keep you and your loved ones connected.

Promising review: "My husband bought this as our daughter is moving to Arizona and we live in Florida. A unique way to show each other that we are thinking of each other." —Doreen B.

Get a set of two from Friendship Lamps on Amazon Handmade for $155. 

However, I do encourage them to pick up a package of their favorite ravioli at the grocery store and make some!!!

Amanda Paints & Pots is based in Arcata, California and sells handmade pottery and and fine art oil paintings.

Promising review: "The spoon rest is so cute, and it was packaged incredibly well to prevent any damage. I’m very pleased with this purchase." —Noelle Merclich

Get it from Amanda Paints & Pots on Etsy for $26.

Alphabet Bags is based in Saffron Walden, United Kingdom. They sell a cool mix of bags, shirts, pins, and more!

Promising review: "Brilliant! My daughter has autism and ADHD and she always has to have emergency snacks everywhere she goes . They are like a comfort blanket so to speak. So this bag is perfect for her. Very well made, very good quality. Thank you." —Suzanne McGhee

Get it from Alphabet Bags on Etsy for $35.19.

Ally Makes Magic sells a variety of pop culture-inspired clothing, posters, totes, and more.

Get it from Ally Makes Magic on Etsy for $59.99+ (available in two sizes). 

Moontale Store is based in Canada and sells an assortment of adorable squishy toys.

Promising review: "My daughter was BEYOND excited when she opened the cutest, ribbon-tied box I’ve ever seen! These squishies are absolutely AMAZING! Everything about my order was awesome and made my daughter’s day! Buy from this store because it’s everything it looks like in the pictures AND MORE!" —Stefanie Powell

Get it from Moontale Store on Etsy for $21.42+ (available in two colors or as a set of two).

The Woobles is Asian-owned and sells the cutest beginner crochet kits! You might recognize them from Shark Tank!

Promising review: "I LOVE Woobles. They have made learning how to crochet so easy to teach myself. The kit is so high quality, especially the yarn. It doesn’t catch or fall apart like other brands I’ve tried. The instructions and videos are clear and easy to follow. Custom service is great if you need help. There is plenty of extra material. I’ve always had extra. I’ve done 15–20 kits and never had any problems. They are worth the money and provide hours of entertainment. It is also very relaxing for anyone with anxiety." —Erica Michelle Ellington

Get it from Amazon for $29.96 (available in eight styles).

Besuerte sells tons of farmhouse-style decor options.

Promising review: "After looking into many similar book stands on Amazon, I found that most of them were cheap and not made of solid wood. I took a chance on this one despite it having very few reviews. It took a little bit to arrive, but the product was well worth the wait. I love that it is a beautiful, solid wood piece and was packaged in a way that didn't require assembly and would not be damaged upon delivery. The only con was that there were two nails peeking out on the inside, but I should be able to fix that easily. Overall, I'd say it exceeded my expectations and is priced well." —R. Young

Get it from Amazon for $23.99 (available in two sizes and three colors).

Stillwater Bath and Body is family-owned and sells an array of deliciously wonderful candles!

Promising review: "Something about giving a personalized gift makes it just that much more special and meaningful. I knew I had picked the right one when my friend called me and was excitedly reading her astrological message. She said a lot of it resonated with her, which we both thought was really cool. She also mentioned loving the scent and the candle's design. Now I want to order more!" —SG

Get it from Amazon for $44.95 (available in all dates of the year).

Seven Grams Caffé is an independent coffee roaster/bakery based in NYC that boasts delicious cookies, coffee, and baked goods available for purchase online or in-store if you happen to be in Manhattan! 

I was lucky enough to receive a sample of these delicious cookies a few years ago and was blown away from the first bite. The cookies are HUGE, perfectly chewy with just enough crispiness around the edges, bursting with chocolaty goodness, and I honestly couldn't even tell they were vegan. No joke, these are some of the best chocolate chip cookies I've ever had. I can't recommend these enough as a gift to loved ones, but also to yourself. Because you're gonna be putting in all of the hard work finding the perfect gifts to send people, you really deserve to treat yourself, too! 

Get a pack of six from Seven Grams Caffé for $49 (also available in a 12-pack and 18-pack).

Caitlyn Minimalist is Asian woman-owned, based in Los Angeles, and sells gorgeous jewelry.

Promising review: "This ring is perfection! I am beyond happy with my purchase. Makes a perfect addition to my ring stack. This ring is special and stylish. Pretty sure I will be adding more sentimental latitude and longitude rings in the future." —Morgan Sticht

Get it from Caitlyn Minimalist on Etsy for $39+ (available in three finishes, various sizes, and a double-sided option).

Twelve South is husband-and-wife-owned and based in Charleston, South Carolina. They've been designing accessories inspired by and made for Apple products since 2009. It also comes with a USB-C charging cable, travel pouch, keychain holder, quick-start guide, and a manual.

Promising review: "I love this gadget...I fly a lot, and this works on the majority of wide-body planes I’ve taken over the past six months. It plugs into one of the three-prong outlets (or a single outlet in economy), and you can connect any Bluetooth device. It doesn’t always connect on the first try, as I have multiple devices that my headphones are searching for, but if you turn off all other devices, it seems to connect right away. Once connected, it works for many hours. A few planes I’ve taken recently (Qatar Airways) have USB charge points so close to the headphone jack that you can even plug it in while it's working and never lose the charge. Highly recommend for travelers." —Joseph Britto

BuzzFeed editor Chelsea Stuart used it on a European trip — check out her Twelve South AirFly Pro review.

Get it from Amazon for $34.97+ (available in various styles and two colors).

Deco Beauty is based in New York and sells a ridiculously fun assortment of themed nail stickers. P.S. — if they're a Taylor Swift fan, then the disco balls in this particular sticker pack are the perfect way to channel their inner mirrorball. 

Promising review: "Did I buy these for the mirrorballs? Absolutely, but I fell in love with the rest of the designs, too! These stickers are incredible quality!" —Marianna 

Get them from Deco Beauty on Etsy for $12.

Auré is based in Surprise, Arizona and sells custom pillows and nature-inspired decor.

Promising review: "Adorable!! The pillow came out perfectly, and it is so soft! It’s a birthday gift for my sister, and I haven’t given it to her just yet, but I know she’s going to love it. Customer service was also great — very responsive and friendly. Will definitely be ordering from them again!" —Caitlin Hinz

Get it from Auré on Etsy for $21+ (available in six materials and eight sizes).

JW Pei is Los Angeles-based and makes stylish vegan fashion items — from bags and shoes to clothing and accessories.

Promising review: "Amazing quality bag! The material feels premium and well-made. I love taking it out in the evenings, it’s the perfect size to hold my essentials and still looks stylish. Lightweight, comfortable to carry, and easy to match with different outfits. Definitely worth it." —Inna Z

Get it from Amazon for $84.15+ (available in 14 colors).

Frolic Creations is based in Orlando and sells handcrafted soaps and candles!

Promising review: "To the seller and creator of this item, THANK YOU SO MUCH. I may sound silly when I say this, but it’s the truth: Froggy soap has boosted my serotonin SO MUCH. Ever since I've bought my froggy soap, I can definitely see a change in my mood. Not only has it been a serotonin booster for me, but it has also been a bonding experience. Everyone in my family knows about the beloved frog!!" —Maddison Liddick

Get it from Frolic Creations on Etsy for $16.

Ideal Bookshelf is based in Maui, Hawaii and sells all sorts of wonderful goods any bookworm will enjoy. 

Promising review: "My print was even better than I’d hoped! The art is absolutely beautiful, and the print and frame are both very high quality. I couldn’t be happier with it and have recommended it to friends. The person I gifted it to absolutely loved it. It also arrived even faster than I expected, which was great because I couldn’t wait." —Emily

Get it from Ideal Bookshelf for $105+ (available in various sizes and styles).

Algis Crafts is family-owned and sells handmade embossed rolling pins, personalized cutting boards, and more!

Promising review: "I actually purchased these rolling pins for making designs in clay/pottery, so that is what I am using them for. They make beautiful designs in the clay!" —Amazon Customer

Get a set of three mini rollers from Algis Crafts on Amazon Handmade for $49.95 (available in 14 styles).

KC Cups is woman-owned, based in Kansas, and sells personalized engraved tumblers. 

This gift is approved by BuzzFeed editor Elizabeth Lilly: "I got these cuties for two of my friends who bought houses in late 2020 with their cities personalized on them. Basically, no one is as obsessed with Housewives as I am, but lots of our group chats entail rehashing the latest eps (except RHOC bc, let's face it, it's awful). So when my colleague Heather Braga put this tumbler in her gifts for Bravo fans, I couldn't wait to order them. They've both received them and LOVE them. One friend cried! But a good cry." 

Get it from KC Cups on Etsy for $39.99 (available in eight colors).

Glassy Shop NYC is based in New York and sells a unique assortment of glassware. 

Promising review: "Great glasses! They are high quality, and the little glass cat figurines are so cute and well-crafted! I gave them as a gift to my sister, and she loved them! I got an orange one and a gray one to match her cats. Very happy with the purchase, and I would recommend this as an excellent purchase for cat lovers!" —Alexandra Todd

Get it from Glassy Shop NYC on Etsy for $27.19+ (available in four colors and multi-packs).

EZ Bombs specializes in different cooking bombs like pozole, tinga, and, of course, birria!

Promising review: "This seasoning has been a game changer for my quesabirrias. I used it with chuck roast, and the results were incredible — full of bold, authentic flavor. It’s incredibly simple to use, and the seasoning blend does all the heavy lifting. Definitely worth keeping stocked for quick, flavorful meals." —Ruby Vizuet

Get a pack of two from Amazon for $17.38.

Paper Peach Shop is based in Indianapolis, Indiana and sells stamps, wedding planners, vow books, guestbooks, and more! 

Promising review: "As a reader who's built a sizable book collection, I love the idea of making my copies really my own in this regal way. Much cooler than simply writing your name! It feels so official stamping every single book. Can you imagine? Decades later, when my descendants look through my home library and see all my books stamped like this, how splendid that would be? I’ll tell you: very." —Nusrat Sultana, former BuzzFeed writer

Get it from Paper Peach Shop on Etsy for $11.19+ (available in four stamp types and 14 ink colors).

Big Bear Chocolates is based in Spokane, Washington and sells gourmet caramel apples and fresh fudge. 

Promising review: After missing the hot chocolate bomb trend last year, I decided that I had to have some this year. It arrived quickly and in perfect condition, and was the perfect size for my mug! It was also one of the best cups of cocoa I've had in a long time and I'm already thinking of getting more." —Ishita Bose

Get it from Big Bear Chocolates on Etsy for $6.29+ (available in 11 flavors).

Kristel K Creations sells pretty melting tea jewels and cake toppers.

Promising review: "It's a very impressive gift, the teas look adorable and so neat! The package is gift-ready." —MARIA GONZALEZ

Get it from Kristel K Creations on Etsy for $20+ (available in various set sizes/options and five flavors).

Caitlin and Tiptoe are based in Los Angeles.

Promising review: "Love this! Tiptoe is a great artist, and this is a masterpiece. I'm thrilled to finally have some of his artwork in my own home. Perfect size, great quality, and fast shipping!" —sarah eccj

Get it from Caitlin and Tiptoe on Etsy for $25 (available in 19 colors).

Kitten Art Crochet is woman-owned and sells an adorable selection of crocheted gifts and pet accessories.

Promising review: "It was so nice, my daughter loved it. I would recommend it for anyone. And it was a little bit bigger than I thought, which was really nice." —Orlando

Get it from Kitten Art Crochet on Etsy for $22.41+ (available in nine styles).

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Plus, gifts for wedding anniversaries or baby showers, finds from Amazon, Etsy and Uncommon Goods, and options for dogs, bookworms, practical jokers, pre-teens, weirdos, your parents, graduates, fitness-enthusiasts, and newlyweds.

Reviews in this post have been edited for length and clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Samantha Wieder is a freelancer and former editor who has been writing for BuzzFeed Shopping since 2017, with a focus on beauty, travel, and practical products, and in addition to writing, she’s in the process of getting her master’s in speech-language pathology.