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These gummy bear hair clips are *so* cute, you'll be fighting the urge to sneak a bite.

Beauty Bakerie is a Black woman-owned small biz founded and led by Cashmere Nicole, a cancer survivor, mom, wife, and kindness advocate whose brand is committed to making the world a sweeter place. 

Promising reviews: "I’ve tried a lot of setting powders, but this one actually delivers. It keeps my makeup in place all day without looking cakey or dry, even in heat and humidity. The texture is super fine and blends easily, leaving a smooth, soft finish that blurs pores. I also love that it doesn’t leave a white cast in photos. A little goes a long way, so the jar lasts forever. It’s definitely become one of my go-to products." —Cat M

"I love this powder. I have tried several other brands due to my fine lines and wrinkles, and they have all creased under my eyes and made it worse and more noticeable... this powder does its job with setting my makeup and limiting the visibilty of fine lines. I would recommend this product!" —ty

Get it from Amazon for $26 (available in seven shades). 

Promising review: "I bought this completely on a whim, and it was totally worth it. Adorable cup, a lot bigger than I expected it to be! I haven't put anything in it yet, so I can't say whether or not it stains, but it's still very cute regardless." —AEL

Get it from Amazon for $19.98+ (available in five colors).

TeeTurtle is a small business! Reviewers noted that it's a great item for anyone who is nonverbal.

Promising review: "This was a gift for my sister, and she loves it! The little guy was soft and squishy, but also felt durable as well. I’ve had many plushes myself, so I know good stitching/fabric when I feel it. For the price point of this guy, you’re getting a good product that will make whoever gets these happy for a long time. An excellent reversible friend!" —Emily Mitchell

Get it from Amazon for $9+ (available in dozens of styles).

Love Cat and Coco is a small business based in Los Angeles that sells embroidered knits, hair clips, sunglasses, and jewelry.

Promising review: "So cute and well made. The bears are all aligned perfectly and are attached well!" —Poke Mob

Get it from Love Cat and Coco on Etsy for $5+ (available in two sizes and color combos).

Promising review: "I have never seen a more beautiful blanket in my life. The images of the red roses crochet blanket looked exactly like an actual blanket — it was warm, high quality, and cost way less than others of the same size. Not to mention, a majority of the other crochet roses I looked at looked like rolled-up socks to me, while the roses on this blanket were detailed with little crochet leaves. Even the packaging it came in was elegant. Recently bought a second one for my mother." —Jones

Get it from Amazon for $24.99+ (available in three sizes and seven styles).

Promising reviews: "I love this bag. It's roomy, has a bunch of pockets, and is easy to sling over your shoulder. I'm definitely someone who likes to have all my necessities with me, and this bag gets the job done!" —Amazon Customer

"This tote bag is adorable and very well-made. The quilted gingham design looks stylish, and the front pocket with the bow adds a sweet touch. It’s lightweight, spacious, and perfect for daily use. A great buy for anyone who wants something functional." —Arielys Avila

Get it from Amazon for $29.99 (available in 12 patterns).

Promising review: "I bought these for my Ray-Ban sunglasses, and they work perfectly! ❤️" —BMosqueda

Get a pack of 15 from Amazon for $6.99 (available in six sets).

Fun fact: Finding a lotion that smells divine and actually hydrates your skin is a LOT harder than you would think! Most scented lotions sneak in alcohol to smell good, but end up drying your skin out in the long run, instead of hydrating it. Not this one, though! It smells absolutely scrumptious, and the silky texture feels so nice on my skin. It also absorbs really well. I don't have to spend much time rubbing it in (I got places to be). I also have Super Pink (my fav scent in their spray deodorant, btw) and Petal Bloom (smells like Ouai's Melrose Place), which are both such pretty "clean" scents. At this point, I need all of them. 10/10.

Promising review: "This smells EXACTLY like the Sol de Janeiro caramel pistachio scent just with better price point and it actually moisturizes. As a woman of color it’s hard to find something that moisturizes effectively. 10/10" —Donise

Get it from Target for $11.99 (also available in seven other scents). 

Promising review: "This is an amazing hammock! The bright colors, the sturdiness and the very easy setup. It took myself and my sister in law about five minutes to setup. I put this hammock in my backyard, had some visitors for a couple of weeks and they used it very very regularly, to read, sleep, and just lounge. The only thing that may bother some people is that when lying in it the sides come over and wrap you like a cocoon. But I love it!!" —Juliet, Florida

Get it from Amazon for $129.99 (available in 15 colors/patterns).

Promising review: "Just drop this in your humidifier and it keeps the water pretty darn mildew and mold free. Super easy to use, no smell, and safe. I have already repurchased and given a few to other people as well." —Kristine

After seeing countless TikToks of this shower oil on my FYP, I decided to finally buy it during Prime Day. I fear I unlocked a new habit. This shower oil is so, so, sooooooo good. From the way it feels on your skin to the delicate, fresh but subtly sweet scent, it's just too good; I can't shower without it. You can use it on its own or follow up with it behind whatever other body wash you enjoy. I started with the smaller size bottle, but once it ran out, I bought the larger pump bottle so I can just purchase the refills going forward. I'm glad I got the bigger sizes because I often catch my partner using it whenever I catch a whiff of it in the air after he showers. (*gives a side-eye out of love*).

Promising review: "Without wanting to sound corny, this stuff changed my life. I've been using it for almost two years now and my very dry skin is symptom-free. It didn't cure me but not needing to apply moisturizer every day, not worrying about being in the shower at five degrees too high or for an extra minute — I don't worry about it anymore. I recognize the price on this is high enough to give most people sticker shock, but you really don't need very much as it lathers really nicely. I can milk a package of this for about five to seven months, and the refill bottle lasts about a year or longer." —K. Grotte

Get it from Amazon for $12+ (available in three sizes and a refill bottle).

Promising review: "I LOVE my JavaSok!! I am an iced coffee fanatic and now I have three JavaSoks! It really works! I keep one in my car at all times. I bought the medium, which is perfect for a large Peet's Iced coffee. It really keeps your coffee cold MUCH longer than without it. And where I live, it is 100 degrees often. I also like that I can bring my coffee with me into work, etc, and there is zero condensation left on a surface. Other bonus? When you don't have a coffee, it's a soft spot to set your phone in the car." —Wanda G

Get it from Amazon for $10.19+ (available in five sizes and dozens of styles)

Promising review: "I LOVE these!!! I only use Mr pen and one other brand after trying MANY. I am very picky about if these bleed through and these are the only ones that do not bleed through my Bible pages! I have two highlighters that have still lasted past a year now. I am a huge user of Mr pen and have tried three highlighter sets and the pens , and they are by far the best for my Bible. They are so smooth to highlight with." —Margaret Esterly

Get an eight-pack from Amazon for $6.85 (available in various color combos and multi-packs).

Promising review: "Everyone needs this lip gloss in their lives. It honestly makes your lips feel so good. I have one with my makeup and one in my purse to take everywhere with me. It's glossy but not sticky. It feels light on, but makes your lips instantly feel more nourished. Worth every penny." —Britney Badger

Get it from Amazon for $19 (available in 10 shades). 

Promising review: "Our old traditional pop-up toaster kept setting off the smoke alarm, so wanted to get a toaster oven. This little toaster oven was just the right size and price. I usually only make one slice of toast at a time anyway, so why get something bigger? It is very simple to use, makes consistently good toast, and is adorable. I love the way it looks and its cheerful 'ding' when the toast is ready." —Julie 

Get it from Amazon for $29.99 (available in three colors).

Check out a TikTok of this mask in action.

Promising review: "Oh…my god…. 🤯 No scent. It starts milky white and turns clear. I left it on overnight, woke up, and I was shook!! Pores? Where? Dry patch? Where? Fine wrinkles? Whheeerrrrrre??? I put it on over my lips as well, and it almost looked like I had filler. It was so plump! 10/10 recommend. Holy grail of face masks <3" —Kichi

Get it from Amazon for $19 (available in a four- and 16-count).

Promising review: "So comfortable and so, so cute! From a pajama lover — I think these might just be my new favorites. I’ve tried all brands (designer and otherwise) and these top my list without a doubt. The ruffles are such a cute touch! Highly recommend!" —Melissa 

Get it from Amazon for $19.79+ (available in women's sizes S–XXL and 16 colors). 

She is soooo CUTE! I told myself in 2026 I was going to get better at budgeting by taking out cash every week as my fun money so I don't overspend. So *naturally* I needed a new wallet. She is the perfect size, so pretty, and is the perfect fit in my quilted Tabby 20 (which, fun fact: I like to call my Chanel-y).

Promising review: "Adorable little wallet that is the perfect size! Not too bulky and fits in a variety of purses for easy transition. Added charms take it over the top in cuteness!" —Nita Z.

Get it from Coach for $175 (also available in 10 other styles).

Check out a TikTok of the instant latte in action!

Clöud Café is a small business that creates premium instant tea and coffee beverages.

I'm not even kidding when I say I make a cup of this every single day — it's just that good! I alternate between the lattes and matcha! It's incredibly creamy, so you could totally just mix it with water and call it a day. But me? I love adding almond milk and a little cold foam because, honestly, the creamier, the better. Heads up, though: It’s pretty sweet. So if you're into that classic, slightly bitter vibe, this might not be your vibe.

They're also packed with marine collagen, and while I can’t say for sure it's the reason, my skin has been glowing ever since I started sipping on this regularly.

Promising review: "NEW FAVORITE COFFEE. I would drink this everyday even if it didn’t have collagen or other benefits! This coffee just black is absolutely delicious and tastes like chocolate. It’s also been a huge money saver since I frequent coffee shops less now." —Alice

Get the churro latte flavor from Amazon for $20 (also available in a vanilla latte and cold brew version).

Promising review: "I love this light! The stars are beautiful, the colors are beautiful. I like that it shuts off in four hours. I use it in my house so I don’t have to turn the lights on all the time. I like it so much, I just ordered three more to give to my grandchildren. It also has sounds like the sound of rain, or ocean waves. And you can even play your regular music on it. Don’t be afraid to try it! It’s like having the northern lights anytime you want." —Amy J Nelson

Get it from Amazon for $35.99+ (available in three colors and a version with a spiral light). 

Promising review: "These books are absolutely amazing. I can spend hours coloring. It’s a perfect hobby to decompress and disconnect from the world. I love using them during my quiet time, especially after a warm bath with some cozy music in the background, the illustrations are beautiful and relaxing and it’s honestly one of the best mindfulness activities I’ve picked up! Just a quick tip: if you are using markers, definitely put a sheet of paper behind the page you’re coloring to prevent bleed-through, not sure if it’s the markers I use or the paper but it helps protect the next design. Overall, I love these books and already have a couple lined up to start next." —The Foster Evans

Promising reviews: "Perfect for curls! I was a bit skeptical about this hair oil because I have never found an oil that works for my fine 3a curls, but this is the best hair oil on the market! It hydrates the hair and leaves it shiny but not weighed down or greasy. Plus the smell is to die for. I wish I had tried this oil sooner!" —Louiebylizzie

"Thumbs up for fine thin hair. I have fine, thin hair and I really like this oil. I don’t use much, one drop is plenty for me... This is the first and only oil I’ve used that gives my hair beautiful SHINE without weighing it down, just soft bouncy shiny healthy hair...I’ve tried tons of hair oils over the years and this one is my favorite." —Lernzy

"Not so oily, which helps a lot, especially with my 4c hair. Smells really good…and improves shine for long hours." —oasare

Get it from Amazon or Sephora for $25+ (available in two sizes).

Bougie Bonnets is a North Carolina–based small biz that specializes in press-on nails.

Promising review: "Super cute. Got this for my husband. Every time we go out to eat he says, 'You know what this needs? A touch of Cayenne.' Lol. And today he got to use it when we went out." —Tiff Ziebarth

Get it from Bougie Bonnets on Etsy for $3+ (available in 50 seasonings and a six-pack).

Promising review: "First of all, I chose purple because of my FAVORITE artist, Prince. Second of all, this is the cutest most durable small speaker ever! Third of all, the volume level???? WHOA!!!! I hooked it up to my phone, played a youtube video, turned up the volume and was like...whoa! IT'S LOUD but in a GREAT way!!!! I am deliriously happy with my purchase. The size is just right. The feel is luxurious...omg! Am i going to buy another one? Heck yeah! You cannot beat the price for this level of speaker happiness....LOL" —Felicity Battle

Get it from Amazon for $44.95 (available in nine styles).

Sonnet and Fable is a small biz based in Ireland — they make tons of other styles too, like these gorgeous floral designs.

Promising review on Sonnet and Fable's quality: "This item was absolutely stunning. It was packaged well for its journey. This was made so well and finely crafted. I gave this as a gift, but I will definitely be back to buy more. Great job to who made this. Stunning!" —Alicia Kopp

Get it from Sonnet and Fable for $10.32 (available in seven styles inspired by different courts, including day, night, spring, summer, etc.). The one pictured above is the spring court design!

Moontale Store is a small business that sells delightful squishy toys.

Promising review: "My daughter was BEYOND excited when she opened the cutest, ribbon-tied box I’ve ever seen! These squishies are absolutely AMAZING! Everything about my order was awesome and made my daughter’s day! Buy from this store because it’s everything it looks like in the pictures AND MORE!" —Stefanie Powell

Get it from Moontale Store on Etsy for $21.42+ (available in two colors or as a set of two).

These can also help tighten the appearance of eye wrinkles if you'd prefer for them not to be as noticeable. And here's a tip! They reduce puffiness faster if used after refrigeration.

Promising review: "I must say I really am becoming a true fan of Korean cosmetics, particularly moisturizers and skincare. Do not let the gimmicky packaging fool you, as these are top-of-the-line products that look like they are packaged in a toy. This eye stick is remarkable. It is solid, and it goes on feeling a bit wet, but when it sinks into the tender skin around the eyes, it feels so good. This is a real must for anyone who particularly lives in a really dry environment." —D. Matlack

Get the set of three from Amazon for $29.90 (also available individually, with or without the keychain cap).

Promising review: "I’ve probably worn this almost every day for nearly a year. Sleeping, showering, brushing hair, styling hair, you name it, they last thru it. They only once got caught on a knit sweater but tbh that’s the sweater’s fault. Since these are the 'huggie' style, there are no earring backs to poke you, and they never, ever green!! Some that I bought that are 'gold plated' started greening within a month, but not these. Wow, I sound like a commercial, lol. I just love these and rarely take them off. Worth the buy!" —Melanie C.

Get it from Amazon for $13.99 (also available in eight other styles).

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Amber Usher is a BuzzFeed Shopping writer who covers everything from home and organization to travel and gifting, and she's passionate about staying on top of the latest beauty trends (especially K-beauty) as well as tracking down affordable products for a luxe lifestyle.

Note: Reviews have been edited for length and/or clarity.