Feb 27 (Reuters) - Nvidia (NVDA) plans to launch a new processor designed to help OpenAI and other customers build faster, ‌more efficient AI systems, the Wall Street Journal reported ‌on Friday, citing people familiar with the matter.

Nvidia is developing a new system ​for "inference" computing, a form of processing that allows AI models to respond to queries, the report said.

The new platform is set to be unveiled at Nvidia’s GTC developer conference in San Jose next ‌month and will incorporate ⁠a chip designed by startup Groq, the report added citing people familiar.

Reuters could not immediately verify the ⁠report. Nvidia and OpenAI did not immediately respond to Reuters request for comment.

Reuters earlier this month reported OpenAI is unsatisfied with the speed at ​which ​Nvidia’s hardware can spit out answers ​to ChatGPT users for ‌specific types of problems such as software development and AI communicating with other software.

It needs new hardware that would eventually provide about 10% of OpenAI’s inference computing needs in the future, one of the sources told Reuters.

The ChatGPT maker has discussed working with ‌startups including Cerebras and Groq to provide ​chips for faster inference, two sources ​said. But Nvidia struck ​a $20-billion licensing deal with Groq that shut down ‌OpenAI’s talks, one of the sources ​told Reuters.

In September, ​Nvidia said it intended to pour as much as $100 billion into OpenAI as part of a deal that gave the ​chipmaker a stake ‌in the startup and gave OpenAI the cash it ​needed to buy the advanced chips.

(Reporting by Mihika Sharma in ​Bengaluru; Editing by Tom Hogue)