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We can't believe the results of these products either. 😳

TruSkin Naturals is a small business creating unique skincare products.

Promising review: "I'm not usually one to try new skincare products as I'm truly a skincare minimalist (gentle cleanser and moisturizer). However, I am also a skin picker, so I get some scarring, and as I age, I do notice more fine lines and age spots... After using it almost daily for one month, I can honestly say I see a huge difference in the appearance of my skin. My age spots are lightening, scarring from picking/scabbing is almost gone, and the fine lines around my eyes are smoother. I was a little hesitant because not only am I frugal, but my skin has a tendency to be sensitive, and so far, I've only seen great results. I will 100% buy this again! There is little to no scent, it's minimally sticky/not super thick, my skin feels hydrated, and I'm overall super pleased!" —Sara K.

Get it from Amazon for $21.99+ (available in two sizes).

And if you're not sure which shade to get, they also have trial kits for $1.50!

Promising review: "I’m absolutely in love! The 21N Ivory shade perfectly matches my skin tone and gives me a flawless, glass-like finish. The coverage is buildable, so I can go from a light, natural look to full coverage as needed. It’s lightweight and lasts all day without feeling heavy or cakey. The semi-matte finish keeps my skin looking fresh and radiant. Plus, the compact packaging is perfect for on-the-go touch-ups. If you’re after a high-quality foundation that delivers, this one is a must-try!" —great p

Get it from Amazon for $15+ (available in 40 shades and in two sizes).

Promising review: "These are the best oil blotting papers I've ever used. They are much larger than any other brand I've tried, and for me, they work much better as well. The box fits easily into a purse, glove box, etc., and the sheets dispense neatly one at a time, not all stuck together like most brands I've tried. These sheets are a very crisp, thin paper texture, not those blue rubbery sheets like other brands. I bought the pack of three, which is a fraction of the price of any other brand. They are SUPER absorbent, so they will dry-out your skin if you use them too often during the day. Blotting with these sheets once or twice a day works fine for my oily skin." —anon

Get a 100-sheet pack from Amazon for $5.39+ (available in charcoal and green tea, and 300- and 600-packs).

BTW, even reviewers with acne-prone skin love this product and say it doesn't cause breakouts after use!

Promising review: "I don’t usually leave reviews, but this product is the best cleansing oil EVER!!!!! Worked flawlessly after first try and I can actually see the results immediately!! My gosh it’s lightweight, smells relaxing. Massage it into your skin 5–10 minutes and you can see the magic. Will definitely add this into my skincare routine. JUST GET IT !!!!!" —Vince

Promising review: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly, I love all the Good Molecules products." —Hayden Smith 

Because of the color-balancing, each of the four shade options is designed to work with a range of skin tones. For instance, the light rose shade would be best for fairer skin and the dark mocha hue would work for deeper skin tones.

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in four shades). 

Promising review: "I’m big, so my inner thighs have always been darker than the other parts of my legs. I’ve tried other products for it but nothing has worked. I HAVE BEEN USING THIS SOAP FOR THREE DAYS AND OMG!!!! My inner thighs are SMOOTHER, and they are ALMOST THE SAME COLOR AS THE OTHER PARTS OF MY LEGS, I'M SO SO SO HAPPY!!!! I hate that I didn’t take a before picture but trust me!!!! BUY IT!!!! My face also looks brighter and fresher, agghhh!!" —Daphney

Promising review: "Yup, this is a winner. Save your money on the expensive stuff and get it. Seriously, do yourself a favor, it’s 10 bucks and turns out awesome. It looks like I just got back from vacation. It’s even. No streaks, no orange, no rubbing off on clothes. Has a pleasant smell. Wash your hands after you use it and use it lightly on the feet. It’s not lotion, it’s a foam. My second time purchasing and not the last." —TM

Get it from Amazon for $9.97+ (available in 12 shades and two-packs).

Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising reviews: "This Bum Bum cream is a winner! You will not be disappointed. It smells wonderfully awesome. :-)" —Dianne Doering

"Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen

Get a 2.5-ounce jar from Amazon for $24+ (available in four sizes and two-packs).

And if (when) you do fall in love with the scent, they make tons of other products, including a fragrance!

It's designed for all hair types and seriously, below are reviews from several people:

Promising reviews: "I have coarse wavy and some parts really curly, color-treated hair. This is perfect to control frizz and bond those dried-out hairs. Really feels so nice and smooth. Great deal on it this time. 👏" —Christine Goodman

"10/10 definitely buy it if you're on the fence like I was! I was so hesitant because of the size of the bottle and price, but I will buy it over and over again! I have colored hair with some bleached areas where blonde has been added, and my hair really felt lackluster and in need of some repair. After the very first use, I noticed a huge difference. I've used it six times now, and I couldn't be happier; my hair is so soft, and the brittle/damaged bleached areas feel and look soft and lifelike again! I wet my hair pretty well, lightly towel dry, then saturate my hair with the Olaplex and leave on for 30 minutes then rinse and wash my hair as usual (I don't use the Olaplex shampoo or conditioner). I love! it. Again, if you're looking and are unsure, just buy it and try!" —Public Name

"I have naturally curly hair, plus lots of breakage issues from health problems and this Olaplex 3 has really improved my hair, made it stronger and with less breakage. I use it twice a week, and as with most things, it takes time to see good results, but even my hairdresser made the comment that my hair was much better. And I'm so glad that there's no scent to it as I'm extremely smell-sensitive. This stuff has really helped, and I will continue to keep buying and using it." —obarc

Promising review: "OK, this is one of the best masks I've used!! I was skeptical about keeping it overnight, but it just stays on. It’s very moisturizing but not greasy or oily. Fragrance free. My face feels amazing — so bright and kinda snatched! I was skeptical, but this product is great. Can’t wait to use it during travel — it’s gonna be perfect for the long flights. So so good! Try it!" —LLL

Check out the Lash Princess mascara on TikTok!

Promising review: "One of the few products that actually performs as advertised. I was so impressed by the waterproof version that I also got the regular — both are fantastic (and I have tried A LOT of mascaras). Best value ever!" —Candace70

Get it from Amazon for $3.49 (available in black and brown).

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small biz offering unique beauty products created with all-natural ingredients.

Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff

Get it from Amazon for $14.95+ (available in four sizes and five scents).

See a real-life example of its magic on TikTok.

Promising review: "I've always needed dry shampoo for my top roots, which get oily far before the rest of my hair. THIS is by FAR the best I've ever used. The applicator is genius — it goes on so easily. And I've NEVER had a dry shampoo last like this for DAYS! It's easy to work in with my fingers and it is a wonderful volumizer. The size is great for travel. I hope they never change the formula — it is just wonderful — even the very light, delicate fragrance is perfect. I give it 100 STARS for its safety, convenience, design AND for all the time it saves me." —Lexi Jean

Get it from Amazon for $17.60+ (available in six shades and multipacks).

Check out a TikTok of the plumping lip filler in action. 

Promising review: "I got this as an add-on last minute because of the price. It's small, but wow, it's impactful. A little goes a long way, and you can feel it working instantly. There is a tingle, not quite a burn. I'd def use a bit at a time when starting, but it works great right away." —Bt2turntup

Get it from Amazon for $4.99 (available in five shades).

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Promising review: "Absolutely love this stuff! It's the one hair product I have to have. I rotate shampoos and conditioners but have never found anything to put on damp hair that I like as much as this. It says it's for curls, but works great on straight hair, too." —Bunco Queen of the Universe

Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily and it’s been a couple of weeks and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. Product is soothing, gentle on my skin (have extremely sensitive skin), no strong smell, cottons are soft, and did not cause any breakouts! It’s great for the value and I’ll definity be repurchasing these." —Ee El

Get a pack of 70 from Amazon for $15.12 (available in four other styles). 

Promising review: "Got this after seeing a recommendation on TikTok. It's been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" —L. Ashburne

Get it from Amazon for $15.97+ (available in three sizes).

There are three versions created for different hair types, making this a versatile must-have for your beauty routine! Most reviewers are people with curly or wavy hair trying to get a straightened style *or* salon-worthy blowout look, but if you have straight hair, you can still use it for curling and drying!

Each set comes with a diffuser for drying, rotatable styling concentrator nozzle, two 1.25-inch curling rods, at least one oval brush, and the blow dryer base.

Promising reviews: "I love the heat settings and amount of air flow settings! I also really love all of the attachments it’s so easy to switch them out and easy to pack when traveling! I made doing my hair way quicker than using a Drybar or Revlon brush! I have naturally frizzy and curly hair and it smoothed so quickly. The curling wands work really well if you adjust the air flow to fit the amount of hair going in and after the curl loosens it’s very smooth and bouncy! I found when using the Dyson that my hair wasn’t getting smoothed as well and wouldn’t wrap larger sections of my hair. Also I thought the air dryer feature dried my hair faster than my Drybar hair dryer!" —Tristan

"The only attachment that I used was the round brush it came with. It literally dried my hair and gave it some volume in half the time it normally takes. The only product I used was a heat protectant/detangle solution. I haven’t had a haircut in three months, and it’s due for a trim. Still my hair looks great because of this product! I have fine and somewhat thin hair. Also, I tried using the curling attachments and it worked great on my hair. My hair is straight and super hard to curl. I curled it yesterday and brushed out the curls and had waves. I do think the trick for straight hair is to keep the curler in your hair 30–60 seconds or until it sets. All in all it does a great job in a fraction of the time!" —Layla Rodgerson

Get it from Amazon for $248.95+ (available in four styles).

This rod is designed to work for bone straight, curly, coily, and wavy hair — there are even tutorials on the site if you need some guidance! Plus, each one comes with two satin scrunchies.

Emikeni is a woman-founded small business creating heatless hair curling tools.

Promising review: "Ok!!! I LOVE THIS PRODUCT. Seriously, I haven’t use my Dyson since I got this. Takes about four min to roll it into your hair, I sleep with it and don’t even feel it (I use a silk turban when I sleep) and the curls lasts two to three days WITHOUT heat and damaging your hair!! Great hair in five minutes, wonderful. Honestly this product is game changing for me." —Nínive

Get it from Amazon for $27.99+ (available in six colors).

Yes, this lip balm features SPF 25, and while moisturizing for your lips, it's not enough for complete sun protection! Here's some info on why everyone needs SPF 30 minimum. for adequate protection.

Promising review: "So I have been a loyal Eos fan for quite some time but you constantly have to reapply and honestly my lips are still cracked. I found Jack Black balm from a TikTok video and it has been glorious. I keep reaching for it to reapply and I don't need it. It doesn't feel greasy on my lips but it is a bit sticky? Or waxy. Either way, I don't mind it at all, and it also smells pretty darn good." —Trisha

Get it from Amazon for $10 (available in six flavors and in packs of three).

Promising review: "My skin dries out severely during the winter, and I have to constantly use Vaseline to keep it moisturized (normal cream doesn't work on me). Imagine my surprise when my SO tried to put snail goo on me. Eww!! I resisted for weeks refusing to use this product as she constantly vouched for its abilities. After a month, I finally gave in, and boy, it was amazing! My hands feel more moisturized than ever for longer, and it doesn't leave a disgusting, greasy feel like Vaseline. Take it from a once-nonbeliever: You have to try this. Even if it doesn't work for you, you paid a fraction of what you would've paid for any other name-brand moisturizers." —Kyoko Ozaki

Read more about topically-applied arnica and how it may help with bruising and pain relief at Cleveland Clinic.

Promising review: "I am very fair-skinned and bruise easily (doesn't help that I also tend to be very clumsy). I recently got a very large, dark bruise on my arm, and a friend at work whose son is a stunt man told me I should use Arnica on it. Based on the reviews, I ordered this product and started using it approximately four days after I was bruised. At first, it didn't seem like anything was happening, but after three to four days of use, I could see a marked difference just from morning to evening. I have never had a bruise heal that quickly before. I'm sold!" —J. Yount

Get it from Amazon for $14.99+ (available in two sizes and in two-packs).

Read more about topical sulfur and acne at Mayo Clinic.

Joesoef Skin Care is a small business creating a range of acne skincare treatments.

Promising review: "I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren't blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, it is not overwhelming and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize." —Sandy G

Get it from Amazon for $12.99 (available in two scents and in multipacks).

Make sure to follow the guidelines from the brand on how to use these three products together for best results!

Promising review: "I'm in my mid-30s and realized it was time to step up my skincare game. I always looked younger than my age, but recently that's worn off a bit and makeup remover wipes and argan oil at night weren't cutting it. I happened across this trio and, for the price, thought I'd give it a try. My skin feels AMAZING!!! This trio is worth every penny. I don't even feel like I have to wear makeup all the time anymore and when I do, it goes on so much smoother. This is definitely going to be part of my routine for years to come!" —Caitlin

Read more about these masks at the American Academy of Dermatology.

Promising review: "This is the best thing I've ever done for my acne-prone skin. I put off purchasing a light system like this for years because of the cost. My hormonal acne got to the point where I was always having a break out, so I finally tried this. After just one session I could see a noticeable difference. A week of daily treatment and my acne is healing. This was all I was hoping for, just incredible. The only other thing I've done that is great is microneedling. If I had to pick one tool to invest in though, this would be it." —amy dowell

Promising review: "So I was in a car wreck on the third of June 2024 and in the first picture [above] you can see a lot of the markings that are on my face. I just got this concealer in the mail today and not a moment too soon because I have an important Zoom meeting. You want to talk about coverage!!!! Now purple is a really hard color to cover, but this product did it and I took a picture [above] just to show how well! I am super impressed. Plus, the price point is amazing and it's just as effective as any high-end product. It went on silky smooth! Thank you E.l.f. cosmetics, you saved me!" —Jessica

Get it from Amazon for $5 (available in five shades).

Promising reviews: "AMAZING PRODUCT! I am amazed! I wash my face with Cetaphil gentle cleanser while in the shower, and immediately after getting out of the shower put BioOil on my skin. That is all I do. I do have a spot treatment from Neutrogena with 10% maximum-strength benzoyl peroxide for those SUPER STUBBORN pimples, but hardly use it since starting with BioOil. I will forever use this product and recommend when I can. I have olive-toned, freckled, medium to dry skin with oily nose and forehead, adult hormonal acne and hyperpigmentation. BioOil has given me a literal GLOW! I feel confident with my face again. I hardly leave reviews, but this product deserves it! Good luck on your healthy skin journey." —Amazon Customer

"Bio-Oil is the BEST skin product on the market. I use it twice a day, morning and before i go to bed. Small lines have disappeared. My skin is very smooth and seems to glow. A doctor recommended this to one of my friends who told me about it. I have bought several bottles as gifts. Be patient. It will take a few months for you to see notice the changes." –Amazon Customer

Get a 2-oz. bottle from Amazon for $10.26+ (available in 6.7-oz. and also 4.2 oz.).

Read more about tea tree oil and how it can help with acne from Mayo Clinic.

Promising reviews: "I love these masks! I have had a lifelong battle of fighting acne and combination skin. Some spots are super oily, and others are super dry. Using this mask 2–3 times a week has improved my overall appearance, and when I do have a breakout, it’s nowhere near as bad." —Miranda

"Jimin of BTS recommended this sheet mask in one of his lives. Then, when I went to the Agust D concert, the Army who sat next to me gifted me three of these sheet masks along with some Yoongi photocards <33 The sheet masks are simply amazing. They hydrate my skin, and my pores have gotten much better after using them a couple of times. Definitely recommend!!" —Arpita S.

Get a four-pack from Amazon for $7.99+ (also available in larger pack sizes).

Jerome Alexander is a small business specializing in airbrush cosmetics.

Here's BuzzFeed Shopping writer Emma Lord's personal review: "HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT."

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $22.99 (available in 12 shades). 

Promising reviews: "This has been THEEE best product for my dry sensitive skin. These pads are brightening and helped my uneven skin texture. I didn’t know these pads would change my skin completely!! I’ll be repurchasing forever, best skincare product I’ve used in a long time , you NEED THIS! You’ll immediately notice a difference." —Kenny Vasquez

"When I tell you my skin hasn’t been this clear in forever. I have PCOS and hirsutism, which causes me to grow hair on my neck and chin. I’m also a skin picker so clearing my skin has been really difficult for me. But this product has saved my skin. I’m still working on my skin picking but when I don’t, these pads help to exfoliate and help with the dark marks. Thank Anua!" —Jessyca Renee

Promising reviews: "I saw this on YouTube and immediately wanted to try it. I have curly hair which I love but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don't want to stay in place. I’m not a fan of hairspray, and this even smells nice. I believe it’s a light coconut smell. Overall satisfied, and you don’t need to use much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days." —Blanca Perez

This straightener is a big hit with reviewers who have 2a–4c hair types. It includes a detangling brush, two clips, a heatproof glove for handling, and a traveling bag. See it in action on TikTok.

Promising review: "I kept seeing this advertised and thought it can't work that well on my hair. My hair is long, thick and curly and it would take me at least an hour using my old straightener. Well, I was wrong! This little baby makes it easy and quick to straighten it now. The first time I used it I was astounded! It really works beautifully and the clips that come with it are truly helpful. I don't use the glove or the little oval brush it came with though.  Don't hesitate or you will regret never getting one! Definitely worth every penny!" —3dogmama

Get it from Amazon for $49.99+ (available in three colors).

Promising review: "Expensive isn't always better. I tried this spray before spending the day outdoors in 90-degree heat at Disneyland, and the only place my makeup moved was on the tip of my nose because I have allergies and use a lot of tissues. But otherwise it looked as fresh as it did when I put it on. I’ve used Mac and Urban Decay setting spray and they never worked as well as this stuff. I am completely amazed. Definitely give it a try." —DH

Get it from Amazon for $9.97+ (available in two sizes, and also dewy and radiant finishes).

Promising review: "I'm 55-years-old and my skin is a bit sensitive. I don't have a lot of wrinkles, but I'm definitely noticing a few more laugh lines and forehead crinkles than I had a few years ago! I've tried several moisturizers and have not been terribly impressed with any of them until now. This stuff really is great — incredibly hydrating without feeling greasy and it absorbs quickly. It feels great on my skin. In just a few short weeks, I definitely notice an improvement in my skin tone and fewer lines and wrinkles! Plus, the customer service is great. I had questions when I first received the product and got followup response immediately. I will definitely be ordering this product again. I use it in the evening and morning; no need for two different moisturizers. Very pleased!" —sbakey

Get it from Amazon for $19.98+ (available in two sizes).

Promising review: "I WISH I BOUGHT THIS SOONER! I have had Keratosis Pilaris on my arms and legs for as long as I can remember. I have tried numerous products that claimed they would help but nothing has... Until this!! I have only used it once, and I already see and feel an incredible difference. Stop reading the reviews if you are looking for something to help with those annoying bumps, and buy this right now — you will NOT regret it!! I honestly cannot believe the dermatologists didn't tell me about this when they told me about all the other products I should try, which never worked — but this thing is a true game changer!! Just make sure you moisturize really well after — I use Cerave Moisturizing Cream — its super thick and doesn't smell the best, but its great for sensitive skin." —	Samantha Goldman

Get it from Amazon for $11.39+ (available in three styles and also in sets of two). 

If you're looking for recs for a good foot file, we adore this one that you can get from Amazon for $7.19!

Promising review: "Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So, I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet were the softest they had ever been. Love love love." —Cheri whisker

Get it from Amazon for $7.99 (available in three scents and a two-pack).

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plus, concealers, cosmetic bags, fragrances, k-beauty must-haves, products reviewers in their 60s love, and finds from Sephora, Soko Glam, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.