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Serums, creams, and masks so good people are repurchasing them before they've even finished the first tub.

Repurchasing a product has to be the surest sign that it's good — which means these skincare products, which skincare enthusiasts have bought again and again, are truly elite. This roundup is packed with skincare lovers’ ride-or-die serums, cleansers, sunscreen, face masks, and body washes that are worth of a repurchase...and then another repurchase. Think glow-boosting vitamin C serum, gentle retinol serum for beginners, hydrating cleansing balm, and pore patches that actually pull their weight. Scroll ahead to see the formulas shoppers swear are forever staples.

Also! Hudson Williams uses this serum sooooo.... 

Promising review: "I’ve been using this for about two years now, and it’s honestly one of my all-time favorite products. As someone with sensitive, acne-prone skin, it’s hard to find something that calms my skin without causing breakouts — and this does exactly that. It feels lightweight, absorbs quickly, and never leaves my skin feeling sticky. I’ve noticed it helps reduce redness, soothe irritation, and keep my skin balanced. Whenever my skin is acting up, this is the product I reach for. I’ve repurchased it multiple times and will continue to do so. If you have sensitive or acne-prone skin and need something gentle but effective, I highly recommend giving this a try! 💛" —Chulie

Get it from Amazon for $14.98+ (available in two sizes).

Promising review: "I have used this product on my feet three times. My feet were cracked so bad they were peeling up, and they were so dry they were catching on my blankets (gross, I know!). I ordered this product on a whim (with the foot masks I haven’t tried yet), and I am so impressed!!!! I used my foot callus shaver to help my heels prior to using this lotion (which hasn’t done much before), and this lotion has literally saved my feet! I am so grateful I purchased this. Will definitely be recommending to everyone and repurchasing when needed!!" —Kelsey Below

Promising review: "This toner is a game changer for my skincare routine. After just a few uses, my skin looked noticeably brighter and felt smoother. It helps clear out clogged pores, fades dark spots over time, and gives my skin a healthy glow. The formula is strong but gentle enough with proper use — no stinging or dryness when I follow with moisturizer. I use it two to three times a week at night, and it makes a huge difference in texture and clarity. Affordable, effective, and easy to work into any routine. Highly recommend!" —Rosiemelisa

Get it from Amazon for $8.70+ (available in two sizes and multi-packs).

Nivea recommends applying twice a day for best results. Read more about how Q10 benefits the skin from the National Library of Medicine. Also, Nivea has updated their packaging, so if you purchased this previously, your new bottle may look slightly different.

Promising review: "I’ve been using this twice a day (morning and night), for about a month, on my lower stomach. This stuff WORKS. Believe the hype. My skin looks so much better and is so much softer. I just bought another bottle. Buy it, you won’t regret it!" —Caitlin

Promising review: "I’ve been using these for over a year, and they’re one of the very few skincare products I keep repurchasing. First of all, you can actually sleep in this mask. It stays on all night, doesn’t slide off, and isn’t annoying or crinkly. I move a lot in my sleep and still wake up with it exactly where it started. The results are real. Every time I use this the night before:

• photos• a big meeting or presentation• an event where I want my skin to look extra good…I wake up with skin that looks plump, hydrated, smooth, and noticeably glowy. Not greasy, not irritated — just healthy, rested skin. It genuinely makes a difference. I also bought a few this year as stocking stuffers, and they were a hit. Everyone loved them, which says a lot because skincare gifts can be risky. If you’re someone who wants that 'I did something special for my skin' look without changing your entire routine, this is it. Reliable, effective, and absolutely worth the hype." —Ana Bella

Get four masks from Amazon for $19 (also available in 16-count and three other scents).

Promising reviews: "If you want SOFT SKIN you NEED!!!!!!! I will forever keep repurchasing this stuff, and I cannot recommend it enough! This product has helped smooth out the bumps on my skin." —Ky

"My 6-year-old daughter has keratosis pilaris, commonly known as 'chicken skin.' This year, it really flared up during warm weather, so I gave this wash, along with lotion, a try. Wow, I saw results after just a few uses, and after a couple of weeks, most of her bumps disappeared. Thrilled we skipped a trip to the dermatologist! Can’t beat this price for the results either." —Ashley Steigerwald

BTW, people also love this for helping heal piercings.

Promising reviews: "Love this stuff for preventing breakouts after the gym. Also, spray it on my armpits to help with odor. Have already repurchased twice!" —Sarah Johnson

"It works just like my Tower 28 spray. Smells the same and feels the same. It's more product and saves you money. It also comes with two lids, which is perfect for traveling!" —Andrea benton

Get it from Amazon for $9.99+ (available in five sizes and in packs of two and four).

Promising review: "I’ve been using Dr. Althea 345 Relief Cream for over a year now, and I can’t recommend it enough! It’s a fantastic moisturizer that really helps soothe my skin, especially during those times when it feels irritated. I’ve noticed a significant reduction in redness and blemishes since I started using it. It’s perfect for sensitive skin as it has a calming effect. I keep repurchasing it because it truly works for me! If you're looking for something gentle and effective, definitely give this a try." —Nualy

Get it from Amazon for $9.90+ (available in three sizes).

This stuff is strong and can cause a tingle when you apply it. Be sure to conduct a patch test before applying it to your face, and start slow and low. Mild 50 and 100 are better for beginners and sensitive skin, while 300 and 700 may need to be worked up to over time. 

Promising review: "Let’s make one thing very clear: the VT Cosmetics Reedle Shot is never leaving my routine. She is a ride-or-die. A forever repurchase. The skincare version of that one friend who tells you the truth and hypes you up. First impression? Spicy. Like — yes, she tingles, she pricks, she makes you question your decisions for a hot second. But then? Baby, the glow comes through. She doesn’t play nice — she plays smart. We’re talking improved texture, visibly clearer skin, and that snatched, post-facial tightness. I use her a few times a week when I want to remind my skin who she is. And every time, she delivers that 'I just took my glow seriously' kind of payoff. And when paired with a soothing serum or PDRN moment after? Forget it. Your skin will literally be clapping." —Macella

Get it from Amazon for $19.99+ (available in four strengths).

Promising review: "This is part of my daily skin routine, and I love it. The product is truly amazing and for such an affordable price. I don’t feel like I have a film on my skin once the product is on, and it goes on lightweight. No scent, which is a huge bonus. I feel like my skin is hydrated, and my complexion is evening out with each use!" —Ashley Leah Blaylock

Get it from Amazon for $5.99+ (available in multipacks and two sizes).

Promising reviews: "This is a product I continue to buy over and over! These patches are great for getting all the gunk out. Wear them overnight, and in the morning, you have clearer skin. I don’t find them to be bothersome or irritating while sleeping. Highly recommend!" —Rianne

"It's gross in the most spectacular way. The amount of disgusting gunk that came out of my face was appalling, and I instantly gagged. However, my nose has never felt so clean and smooth for consecutive days. If you have oily skin, I definitely recommend washing your face first and applying it to the nose before moisturizing the rest of your face. If I could give this 10 stars, I would. Everyone is getting this for Christmas...maybe because it's not cheap." —Justina

Promising reviews: "This stuff is amazing! You get an instant, beautiful, dewy glow! I’ve bought it twice, and it’s now part of my daily regimen. Buy it! You won’t regret it." —Melissa

"I ordered this after watching a bridal makeup tutorial and absolutely love it. There is a noticeable difference in my makeup application. It makes my skin smooth, like hydrated glass skin, so foundation sits well on top. My face isn't as oily after 10 hours of wear, and the makeup lasts longer. The smell is pleasant as well. I honestly had no idea what this was supposed to do when I ordered it, but it looked great on the bridal video and does wonders for my makeup routine." —awsomepeep23

Get it from Amazon for $16.99+ (available in two sizes).

Promising reviews: "Love the way it applies, soft, and gorgeous! I get this absolutely stunning glow, and everyone asks me what I use. I have bought three in the last year. I use it every day! A little goes a long way!" —AF

"I'm an African-American woman with both warm and cool undertones to my skin, so finding a foundation or concealer can be tough. I purchased the "Golden Hour," and it was perfect! There was no sticky, hard-to-spread zinc-y cast, no odor, and it went on like silk. I put four small dots on my cheeks, forehead, and chin and smoothed them over my face. The coverage was complete, and the glow lifted made my 56-year-old skin look hydrated and naturally luminous! I was very pleasantly surprised. As many have said, it serves as a primer as well; however, where some primers can feel tacky, sticky, or drying, this Supergoop is immensely hydrating. I, too, thought that the price was a little high, but relative to the size purchased and the amount used, it can last quite some time. Also, consider the vast savings of not needing a separate makeup primer or CC cream. This one product serves as three." —Shiree

Get it from Amazon for $19+ (available in two sizes and four shades).

Promising review: "It's 100 degrees in Arizona 🌵 and I knew it was time to test this out. IT WORKS 💪 Armpits, butt cheeks, and feet — I went 48 hours in the Arizona sun and didn't have a need to apply more. Set it and forget it!" —Amazon Customer

Get it from Amazon for $19.99 (available in 10 scents).

Promising reviews: "They are so hydrating and relaxing. They are easy to use and comfortable. They work well on my sensitive skin with zero issues. Already repurchased!" —Monica

"What I love about these is that they are not dripping wet and stay in place while still delivering hydration. I love wearing them on my way to work for a little morning pampering. I’m hoping that these eye patches remain on the market (because they are limited edition) because they have made me a customer for life!" —Tracy A. Martinez

Promising review: "I absolutely love the way this makes my skin feel. I don’t miss face washing because it makes my skin feel so alive! I’ve noticed my skin is smoother and fuller. I’m on my second one, and I intend to keep it on hand. 10/10" —Kym

Get it from Amazon for $72 (available in six scents).

Promising review: "I live in a super dry climate and am cursed with dry skin, so every winter my knuckles and I start the yearly ritual of dealing with cracked, bleeding hands and lips over again. A few years ago, I stumbled upon a recommendation online for Working Hands and promptly bought it, thinking I didn't have much to lose. I've probably tried a hundred different lotions over the years, trying to find something that worked. Imagine my surprise when this one actually did what it claimed to do! I've repurchased it five times since then and probably will be a repeat customer for the rest of my life. Every tub has lasted a long time, and my husband is obsessed with it now, too. One night I was telling my mother about it, thinking I had stumbled upon such a great product and she laughed at me and told me that O'Keefe's had been around for decades. So obviously it's stood the test of time. What do you have to lose?" —ASH

Our deep dive into O'Keeffe's Working Hands Cream goes into more detail, so be sure to check it out.

Promising reviews: "I’ve forgotten how many times I’ve purchased this now, it’s truly my go-to skincare, and it’s my cheapest one. I use it under my makeup to give me a little glow and every night before bed. A little goes a long way and just feels great on my skin and is very hydrating. It smells good and doesn’t feel like it’s clogging my pores, but actually treats and improves my skin." —Kelsey

"I came across this looking for a cheaper replacement for my Tarte Maracuja Oil. I tried a few cheaper maracuja oils, but never any that made my skin look or feel anywhere near as good as this one does. I was a little hesitant as I hated the smell of cocoa butter. This has no cocoa butter smell to me at all. It actually works better than the Tarte oil at a fraction of the price. I can't see ever being without this product. Definitely one of — if not the best — budget-friendly beauty or skincare products I've ever tried." —Jennifer Salley

Promising review: "I have spent SO much money on products that don’t deliver what the company promises, but THIS is the best skincare product I’ve ever owned! After only one week, my face looked virtually flawless by following the routine suggested! I barely put a dent in the first bottle, and I ordered another! Fabulous product! My skin looks younger, my pores were reduced, and I was hydrated! I’m 66, but no one can tell! Don’t pass this by! Get it now!" —Cinderella

Just a heads up: Reviewers say that the texture can be quite thick and a bit sticky, but say the stickiness will go away as the product is absorbed.

Promising reviews: "This is my third jar, and I am obsessed. I was a little scared of this product at first because it is VERY jelly-like. After a week, I learned to just scoop it out and lather it on. Once it soaks in, your skin is soft and glowy. I don't wear foundation anymore, but I imagine that this would be a great primer because it's a little tacky until it dries. It has genuinely been the thing that makes my skin the best it has ever looked. The price cannot be beat. I will be repurchasing this for me and giving it to my friends as gifts forever, I think." —Cass

Get it from Amazon for $14.90+ (available in two sizes and a hyaluronic acid serum).

Promising reviews: "This stuff is awesome!! I'm on my third box. I was afraid initially that it would dry out my already very dry skin, but it doesn't. It makes my face very soft and smooth, and moisturized!!" —paula lamb

"At 60 years old, I have tried SO MANY products...anything short of surgery to lift and tighten my face. Around the age of 57, my pores became larger and larger. I tried product after product and spent hundreds trying to find that fountain of youth. There is nothing like going into a store with salespeople younger than my grandchildren telling me what I'm doing 'wrong' with my skincare regimen. They had never seen a wrinkle in their lives. I thought I would give this face mask a shot. I mean, what did I have to lose? Immediate results! I couldn't believe it! My pores were small; my face was different...and in a good way...lol. I can't believe my skin looks so good. I'm so excited. I had to write a review. I don't think you'll be sorry if you decide to try this. I know I sure wasn't!" —Judi Bragg

Get a box of eight masks from Amazon for $14.90.

As the reviewer below mentions, benzoyl peroxide can bleach clothing and towels, so you may want to opt for a white washcloth so it's not noticeable.

Promising review: "UPDATE AFTER MONTHS OF USE: I 150% stand with my initial statement. My breakouts are minimal. I get maybe a couple pimples here and there. They’re usually gone within a day or two and are tiny to begin with. I’ve balanced out my usage — I use Panoxyl during the evenings and a more gentle cleanser in the morning. Dry skin, where? I’m on my second tube. Whoever formulated this needs a medal of recognition. I saw videos recommending this cleanser for a while, but my skin wasn't problematic, so I decided to go on with my usual routine. Lately, I started to break out and get more blackheads, so I got this cleanser and WOW. While it is quite intense and tends to dry out your skin, it's not anything a good moisturizer can't fix. My blackheads come out really easily; many have disappeared, especially on my nose, and my pimples go away really soon, when I do get a few. For the people whose skin isn't used to active ingredients, though, work this into your routine slowly, cause it is intense. P.S. Use white towels cause no matter how well you wash it off, it will still bleach." —Anak

Promising reviews: "I can’t describe how much I love this beauty stick!!!! I use it every morning under my eye concealer, then again at night before bed. It’s very moisturizing, and I can see that my under-eye creases are more diminished. I even use it to moisturize my lips. I will be buying another stick soon." —Amy Lisko

"I am 50 years old, and I don’t wear much makeup. I love this product. It’s light and has a lovely scent. I like that it hydrates while brightening up my dry skin that camouflages the wrinkles under and around my eyes." —Michal O`Meara

Promising review: "I have repurchased this body wash multiple times, and I absolutely love it. I usually switch around between body washes, but I always come back to this. The lather is so luxurious, and the oils in it hydrate the skin while still cleansing the skin. The scent is beautiful, I wish it were a bit stronger and lingered longer, but I think it is a natural fragrance, so I don't mind that much. I have used this with and without the matching body butter, and it is a beautiful formula no matter what. One of my favorite lines from Natuirum, and by far my favorite body wash ever." —Aaron Peterson

Promising review: "Man, I love this stuff. This is my third time repurchasing. When I run out of it, the proof is SO obvious in my skin. This cream smooths wrinkles and fine lines. It moisturizes like no other. I even put it over my lips when I use it, and my god, they’re so soft after just one night of using it again. It has a very light citrus smell that is not bothersome at all. I have psoriasis and very sensitive skin, and products with high retinol content can cause my psoriasis to flare up and worsen. I do not find this happening with this cream. Will continue to repurchase. Love love love." —Chelsea Mitchell

Get it from Amazon for $19.98+ (available in two sizes).

Promising review: "Hands down, such a great brand and product. Excellent value for the money. I repurchased a new one thinking my first was almost out WEEKS ago, and it still isn't empty yet! Worth every penny. Cleans so well without being squeaky or drying, lovely soft foam (I need bubbles!), and rinses super easily. Breaks down makeup, but I do still use Pond's makeup-removing cream first to really break it down. This line has cleared up any skin issues I have, and I've already seen some deep lines I had on my forehead disappear. Like GONE. I can't say which product exactly gave me the most change as I use many of their products, but I can't recommend BOJ enough." —bbcw41

Get it from Amazon for $13+ (available in two sizes).

If this is your first time using retinol, start off slowly with this product; apply it a few times a week/every other day, and work your way up to daily use. You'll also want to apply sunscreen during the day, as vitamin A can make you more sensitive to the sun.

Promising review: "This is my second time buying this product, and I absolutely love it. My entire life, I've suffered from acne scars, either from being in the sun too much or hormonal menopause changes due to menopause. This product has not only lightened these scars after the first bottle, but I'm also able to just wear a baby cream and concealer under my eyes, period. Before that, I was wearing heavy foundation, powder, and double cover-up! I would recommend this to anyone looking to firm up their skin, get rid of dark age spots, acne scars, stick with it, this product works!!!" —NS

Check out BuzzFeed editor Daniel Boan's CeraVe Resurfacing Retinol Serum review for more deets!

Promising reviews: "I’m on like my fifth jar of this stuff. I’m a runner, and my lips get super dry because of dehydration, but this is the best for preventing that! I also sleep with it, my lips are so soft when I wake up." —Olivia Morabito

"THIS LIP MASK HAS CHANGED MY LIFE! My lips were constantly dry and flaky, even after constantly applying Vaseline lip therapy throughout the day. After a couple of nights of applying a thick layer before bed, the flaky skin was completely gone! My lips have honestly never felt smoother! I also love the new ritual of putting it on before bed. It comes with this little scooper you use to scoop out the mask. Thank you, Laneige, for creating such a great product!!" —Sabrina Pierotti

Get it from Amazon for $24+ (available in 11 flavors).

Promising review: "These tools are perfect. The blade is sharp enough to get all of the peach fuzz and top few layers off of your face without making it feel like you're scraping your identity off. I've never had issues with nicks or cuts-whether I use this on dry skin or with face oil, it doesn't snag or jump on the skin. I never use them more than once, although if you cleaned them after use, they're definitely still sharp enough to use again. I've ordered these several times and don't have any complaints." —Rachel

Get a six-pack from Amazon for $4.99+ (also available in a 12-pack and in four colors).

Promising review: "Amazing for any dry, flaky, or acne-prone skin. My skin lightly flakes from retinol products and harsh winter elements. This thick cream is awesome to apply over your other products when your skin craves hydration. No scent, smooth application, and hasn’t brought out any acne. I’m on my third bottle and have even used it on my cracked lips! Go for it." —eliza-ann

Promising review: "I've been using this vitamin C serum for about three weeks now, and honestly, I'm blown away by the results! Since adding it to my skincare routine, I've noticed a significant improvement in the texture and appearance of my skin. My face looks much more radiant, like it has a natural glow that I’ve never had before. What I love most about this product is its lightweight formula: it doesn’t leave behind any greasy residue or sticky feeling, which is perfect for my combination skin. It absorbs quickly, allowing me to continue with my routine without any hassle. Plus, the price is incredibly affordable for the results it delivers. While I don’t have dark spots or deep wrinkles, I’ve noticed that my skin tone is much more even, and my pores appear smaller. I would definitely recommend it! I’ve tried several vitamin C products in the past, but none have left me as satisfied as this one. If you're looking for a serum that adds radiance to your face without breaking the bank, this is the one to go for. I’ve already ordered another bottle so I don’t run out, and I’m excited to see what other positive results I’ll get in the future. Highly recommended for anyone looking to boost their skin’s brightness and overall glow!" —mcg1976

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Melanie Aman is a deputy editorial director on the BuzzFeed Shopping team who's spent the last decade in the lifestyle and service journalism sphere, using her shopping editor eye to find and vet products across a variety of categories, including lifestyle, home, beauty, fashion, pets, cleaning, travel, aging, and more.

The reviews for this post have been edited for length and clarity.